May
23
Evolve to a Member Services Model for More Precise Targeting and Measurement
Posted in: UncategorizedAdvertisers are at a measurement crossroads of sorts in 2023. Device and browser blocking, as well as government privacy changes, are curtailing unique user reach on some of the well-known advertising platforms. This is increasing customer acquisition costs and severely limiting measurement of campaign activity beyond the first or last click–which has never been an…
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