Omnicom Group and Interpublic Group (IPG) shareholders have voted to approve the combination of the two rival holding companies. The stockholders voted on Omnicom’s proposed takeover of IPG during a meeting held today (March 18). Shareholder approval marks a significant milestone in the process of combining the two companies, which would create the world’s largest…
Veteran New York reporter David Diaz died last week at the age of 82. His television news career spanned three decades. CBS News New York said its staffers “were lucky that he shared his remarkable abilities, generous spirit and infectious smile with us and our viewers.” Before working at NBC owned station WNBC for 15…
H&M has finally paid non-profit Buy From A Black Woman (BFABW) the $83,000 it owed the organization nearly a month past its due date, ADWEEK has learned. After the partnership between H&M and the nonprofit organization had recently ended due to what BFABW claimed was a breach of contract, founder Nikki Porcher received an overnighted…
Quando o “pai da internet” está triste, o mundo inteiro parece desabar. Mas não por muito tempo, pelo menos é o que mostra o novo comercial da Apple estrelado por Pedro Pascal. Um filme dentro de um anúncio. A peça de mais de 5 minutos, intitulada “Someday”, reúne a agência TBWAMedia Arts Lab com o …
Leia Pedro Pascal dança a dor da separação em curta cinematográfico da Apple para promover AirPods 4 na íntegra no B9.
U.S. Senator Richard Blumenthal (D) from Connecticut has written a letter to Federal Communications Commission’s Acting Bureau Chief of the Enforcement Bureau, Patrick Webre, and Acting Bureau Chief of the Media Bureau, Erin Boone, looking for information about the FCC’s recent “unprecedented, intrusive investigations against media broadcasters under arbitrary and capricious pretenses.” Blumenthal, the Ranking…
Women’s lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month. This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. 29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year….
Cross-platform distribution led to another record-breaking viewership event in February. This year’s Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox’s free ad-supported streaming service, Tubi. According to Nielsen’s Media Distributor Gauge, Super Bowl Sunday…
If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn’t stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The…
(TrendHunter.com) The March 2025 modern design round-up spotlights furniture with minimalist and clean forms, as well as silhouettes that take whimsicality to a new level.
Bernhardt Design’s Larkin collection is a…
Beijing has long criticized the outlet, as well as Radio Free Asia, for highlighting human rights abuses in China.
Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach’s unique data insights in a privacy-focused way to simplify the process for advertisers…
Gray stations are adding an afternoon newscast called Local News Live. The one-hour newscast will air on 37 of Gray Media’s local television stations starting today. The show is anchored by Debra Alfarone with live coverage from reporters across Gray’s 113 markets. This expansion means Local News Live | LNL now airs Monday through Friday…
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions–but offering a different audience and focus. While CES showcases futuristic tech and serves as a…
A Perplexity, startup de IA avaliada em US$ 9 bilhões, lançou sua primeira grande campanha publicitária com um rosto familiar – Lee Jung-jae, o protagonista de Squid Game – em uma provocação direta ao gigante das buscas. Milhões em jogo quando o assunto é a atenção do público. A empresa desembolsou uma quantia de sete …
Leia Perplexity recruta estrela de Squid Game para provocar o “Poogle” em campanha milionária na íntegra no B9.
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News’ 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in…
A Perplexity, startup de IA avaliada em US$ 9 bilhões, lançou sua primeira grande campanha publicitária com um rosto familiar – Lee Jung-jae, o protagonista de Squid Game – em uma provocação direta ao gigante das buscas. Milhões em jogo quando o assunto é a atenção do público. A empresa desembolsou uma quantia de sete …
Leia Perplexity recruta estrela de Squid Game para provocar o “Poogle” em campanha milionária na íntegra no B9.
The magazine received concerns about the writer’s conduct at its centennial celebration at a star-studded party in Manhattan.
Participar do SXSW 2025 foi como espiar o futuro próximo — um futuro moldado por uma convergência de conceitos de Inteligência Artificial, alguns inovadores e outros que agora começam a fazer mais sentido. Entre uma sessão e outra, comecei a construir uma visão conectada de todos esses elementos, que compartilho aqui. Agentic AI, AI-driven user …
Leia SXSW 2025: A revolução nas relações entre humanos e máquinas através da Inteligência Artificial na íntegra no B9.
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed “Poogle” in the ad. Jung-jae, caught in a…
O SXSW 2025 reforçou uma verdade: não estamos nos preparando para o futuro, estamos construindo-o em tempo real. As transformações tecnológicas não são mais tendências isoladas, mas parte essencial da maneira como trabalhamos, interagimos e inovamos. Durante o evento, busquei explorar conteúdos de diferentes áreas para obter uma visão mais ampla desse novo paradigma e …
Leia SXSW 2025: reflexões e aprendizados sobre o futuro que já começou na íntegra no B9.
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