Bryn Caswell Moves South to Columbus to Anchor Weekend Mornings

Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. “It is a privilege to return home and tell the important and impactful stories…

‘60 Minutes’ Head Producer Says He Won’t Apologize Over Trump’s Lawsuit

Bill Owens, the show’s executive producer, addressed his staff as CBS’s parent company, Paramount, pursues a legal settlement with the president.

Nate Bergatze’s Math Isn’t Mathing in a New Teaser for DoorDash’s 2025 Super Bowl Ad

In a new 15-second teaser for DoorDash’s 2025 Super Bowl ad, comedian Nate Bergatze’s head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he’s saved on various orders. His inner voice is (presumably) tracking all the dollars he’s earned back…

Comercial de abdução alienígena vence concurso de Doritos e vai ao Super Bowl 2025

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A Doritos trouxe de volta seu famoso concurso “Crash the Super Bowl” após 10 anos e já temos um vencedor: “Abduction”, filme que mostra um fã da marca tentando impedir um OVNI de roubar seu pacote de salgadinhos. ? Por que importa: Em era dominada por creators, marca apostou em formato que já revelou grandes …

Leia Comercial de abdução alienígena vence concurso de Doritos e vai ao Super Bowl 2025 na íntegra no B9.

Tubi Brings Shoppable to the Super Bowl

Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…

Häagen-Dazs faz Vin Diesel dirigir devagar em estreia no Super Bowl

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A Häagen-Dazs decidiu fazer algo ousado em sua estreia no Super Bowl: convencer as estrelas da franquia mais veloz do cinema a pisar no freio. No comercial, Vin Diesel e Michelle Rodriguez trocam as perseguições alucinantes por um passeio tranquilo saboreando sorvete. ? Por que importa: Em um evento conhecido por comerciais hiperdinâmicos, a marca …

Leia Häagen-Dazs faz Vin Diesel dirigir devagar em estreia no Super Bowl na íntegra no B9.

Super Bowl 2025: Pringles cria exército de bigodes voadores com Nick Offerman, Adam Brody e James Harden

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A Pringles decidiu dar vida própria aos bigodes mais famosos da cultura pop: em novo comercial criado pela FCB New York, Adam Brody fica sem salgadinhos em uma festa e convoca ajuda soprando uma lata vazia – desencadeando uma aventura surreal. ? Por que importa: Em sua oitava participação consecutiva no Super Bowl, marca aposta …

Leia Super Bowl 2025: Pringles cria exército de bigodes voadores com Nick Offerman, Adam Brody e James Harden na íntegra no B9.

Super Bowl 2025: Coors Light transforma “segunda-feira mais triste do ano” em comercial com bichos-preguiça

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A Coors Light decidiu abordar um momento universal: a tristeza da segunda-feira após o Super Bowl. Em comercial criado pela Mischief, a marca usa bichos-preguiça para representar o estado de espírito dos fãs no dia seguinte ao evento. ? Por que importa: Em vez de apostar em celebridades – caminho mais comum no Super Bowl …

Leia Super Bowl 2025: Coors Light transforma “segunda-feira mais triste do ano” em comercial com bichos-preguiça na íntegra no B9.

Tubi Brings Shoppable to the Super Bowl

Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…

Why We Should Remember that Twenty Years Ago, the Home of the Super Bowl was a Human Rights Catastrophe

For football fans curious to know the history of New Orleans’ Caesars Superdome–which will host Super Bowl 59 on Sunday–its homepage features an interactive timeline brimming with trivia. Beyonce, the Rolling Stones, and Taylor Swift have packed the Superdome’s seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has…

How Marketers Are Bracing for Trump’s Tariffs

President Donald Trump’s stiff 25% import tariffs imposed on Canada and Mexico over the weekend–plus a 10% tariff on Chinese goods–has already triggered counter-tariffs, trade wars, and threats of legal cases. Mexico’s tariffs have been delayed by one month, Bloomberg reported. For marketers whose brands want to continue doing business with the U.S.’s three major…

BDG Faces Lawsuit for $2.7M In Unpaid Rent and Damages

The digital media company Bustle Digital Group, which owns editorial titles including Bustle, Nylon, Inverse, and Elite Daily, was sued last week for nearly $3 million in unpaid rent and related damages by the real estate firm Columbia Property Trust. BDG stopped paying rent on its 315 Park Avenue South property in October 2023, racking…

Coors Light Super Bowl 59 Ad Gives Sloths a Case of the Mondays

In the Coors Light Super Bowl universe, humans live among anthropomorphized sloths who can’t catch a can of beer if you toss one in their direction. After a “Case of the Mondays” campaign that planted purposely misspelled text in ads and pasted “Mondays Light” onto 12-packs of Coors Light, the Molson Coors brand unveiled its…

CBS News to Provide Unedited 60 Minutes Transcript to the F.C.C.

CBS News reportedly intends to provide an unedited transcript of its 60 Minutes interview with former Vice President Kamala Harris to the Federal Communications Commission. The move follows reports that the network’s parent company, Paramount Global, is seeking to settle a legal case brought by President Donald Trump about the October interview between Harris and…

Javier Bardem cansa de ser vilão e pede sushi em nova campanha do Uber Eats

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O Uber Eats decidiu dar uma folga para um dos maiores vilões do cinema: em nova campanha criada pela Mother Londres, Javier Bardem interrompe seus planos de dominação mundial porque, bem, até os malvados precisam de uma pausa para pedir sushi. ? Por que importa: Com o slogan “When You’ve Done Enough, Uber Eats” (Quando …

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NTSB Moves All News Updates About Recent Air Disasters to X

The National Transportation Safety Board has announced it won’t email reporters information about its investigations into the Philadelphia or Washington, D.C. air crashes anymore. “For media covering the airplane crashes in Washington and Philadelphia–all NTSB updates about news conferences or other investigative information will be posted to this X account,” it wrote on Elon Musk’s…

Debunking 5 Claims Around DeepSeek’s Capabilities, From Cost to Security Risks

Artificial intelligence company DeepSeek’s model is being cast as China’s answer to OpenAI–seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia’s market cap in one day. But while some paint DeepSeek as an AI juggernaut poised to upend the industry, the reality about its capabilities–and the true competitive dynamics–are…

Sweaty Men / Que ceux qui pensent à une copie lèvent le bras

THE ORIGINAL?
Axe Lynx Dry TV Commercial – 2009
Click the image to enlarge

Watch the TV Commercial (You Tube)
Source : Ad Forum

Agency : Ponce Mullen Lowe (Argentina)
LESS ORIGINAL
GrabFood – Home Delivery App – 2024
Click the image to enlarge

Watch the TV Commercial (You Tube)
Source : Ad Forum, Cannes Lions SILVER
Agency : Gigil (The Philippines)

Publicis Teams Up With Global Brands To Encourage Employees to Book Cancer Screenings

Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched “Working With Cancer,” a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company’s nonprofit arm, La Fondation Publicis, has extended the initiative with “Screening Time Off,” an awareness campaign rallying companies…

Lush Drops a Big, Fragrant, Bath Bomb on American Brands Retreating from DEI Programs

It’s been a bad few weeks for diversity advocates. On January 30, President Trump blamed the midair collision between an army helicopter and an American Airlines jet on diversity, equity, and inclusion hiring policies at The Federal Aviation Administration. That comment followed a January 21 executive order to eliminate all DEI programs at federal agencies….