A brand’s approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands struggling to keep up with the pace of issues across channels. In fact, addressing agent burnout is a top two priority for contact center executives. While…
Ad revenue for the Women’s World Cup is up 50% from 2019, Fox exec says.
Although he’s known as “the boy with no job” on social media, that couldn’t be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer himself. After graduating from Yeshiva University, Soffer began his career in the marketing industry, leading influencer and social strategies for major companies at…
Ahead of Cannes Lions, MediaLink captures industry experts’ predictions on trends expected to emerge from the Croisette to the Palais.
In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce retailer, even after the pandemic. Rogers recalls his work experience with Apple and how he made the jump to Instacart when it was a…
A family in a Hyundai Tucson encounters characters from “The Lion King” crossing the road in co-promotion with Disney.
Sue Bird is barely a year into her retirement, but she’s already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star and five-time Olympic gold medalist–who spent her entire storied 20-year career with the Seattle Storm–announced her latest collaboration with the beer…
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers.
Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady. This is the latest industry move focused on elevating attention-based advertising, which should, if successful, make ads more effective, improve the reading experience and, ultimately, lead to higher revenues for…
Heineken’s global campaign highlights good times and bad spelling.
It’s busy times in adland. We’re just one week out from the Cannes Lions International Festival of Creativity, and Adweek’s annual Creative 100 list just hit newsstands. In a special two-part episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart talk to Adweek’s creativity editor Brittaney Kiefer…
Investment comes month after Accenture Song CEO sung AI’s praises.
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public relations and influencer marketing to reposition the La-Z-Boy brand from one of nostalgia to a more active, dynamic and distinctive brand for modern audiences. La-Z-Boy,…
Emma Chalwin oversaw Salesforce’s go-to-market plans.
Now that AI has been established as a resource and time-saver in digital advertising, the question is what the practical application actually looks like.
The Wongdoody global chief creative and design officer writes about calling out injustices while also “allowing ourselves moments of joy.”
The Wongdoody global chief creative and design officer writes about calling out injustices while also “allowing ourselves moments of joy.”
4 strategies to use when feeling uninspired and disconnected from your role.
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted’s hot sauce range, “a dip designed to make you smile, not sweat,” musician Ed Sheeran is teamed up…
Chaka Sobhani, Diretor Global de Criação da Leo Burnett, apresentou os favoritos aos leões de Cannes
Leia Cannes Lions 2023: confira a tradicional lista de previsões da Leo Burnett para o festival na íntegra no B9.
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