For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something. “Cannes is like our Super Bowl, our Davos, our Allen & Co.,” DeVard said. “Whatever you think about as the ultimate…
Reinforcing the message that Tubi has something for everyone—even advertising people.
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad community. The campaign will feature nine different satirical film posters with titles that will resonate with festival attendees, including names…
Atlantic New York says you’ll “save 120 euros from your marketing budget—right in our first meeting.”
Brands should prioritize educating people on the holiday and supporting Black Americans in their Juneteenth marketing, according to Collage Group survey.
The Martin Agency launches entertainment offering and Curiosity picks up two new accounts—plus, TBWAMedia Arts Lab names an exec creative director.
Amid the end-of-school projects, class parties, closing out FY22, launching a newsletter and normal single mom chaos, I missed the signup window for summer camps. The last month consisted of me frantically looking for a solution: calling, asking WhatsApp groups, planning a two-week trip to Illinois to get grandparent help and even driving to the…
‘It truly felt like Elliot and I had made history together,’ Neilly writes of the experience.
Three ways to define the role humanity will play in AI.
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| THE ORIGINAL? Tide laundry detergent – 2005 Source : Cannes Lions Click the image to enlarge Agency : Saatchi & Saatchi (USA) |
LESS ORIGINAL Vanish detergent – 2009 Source : Adsoftheworld Click the image to enlarge Agency : Euro RSCG (Poland) |
LESS ORIGINAL McDo Rosti – 2023 Source : Linkedin Click image DDB (Slovenia) |
As marketers from around the world pack their bags to head to the C?te d’Azur, we wondered: What’s the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The answer to that question is, of course, extremely complicated. It also varies greatly depending on the choices that delegates and attendees…
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. “It was the dot-com boom days,” Littleton recalled. “I was working in content and communities, and I had a vision about that. I felt very…
Atlantic oferece caronas em troca dos seus ouvidos: Executivos de marketing de alto escalão que precisam de uma carona (ou de uma nova agência) durante Cannes, atenção! A Atlantic, uma agência de publicidade independente de Nova Iorque, está oferecendo caronas gratuitas para marcas entre o Aeroporto de Nice e o Palais des Festivals, em Cannes, …
Leia Atlantic, agência independente de NY, oferece caronas com segundas intenções em Cannes na íntegra no B9.
?? O Greenpeace gravou uma nova versão do clássico hit “Don’t Stop” do Fleetwood Mac como uma espécie de hino climático para as novas gerações. A organização ambiental, em colaboração com a agência Mother London, reinventou a música para inspirar os ativistas do futuro. • Uma Colaboração Cheia de Estrelas: A versão repaginada de “Don’t …
Leia “Don’t Stop”: novo grito de guerra do Greenpeace apresenta versão do clássico do Fleetwood Mac na íntegra no B9.
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions–Bud Light put two marketing executives on leave; Target stopped selling certain LGBTQ+ items–the brands upset a whole other segment of the population, who called them out for shallow advocacy. Considering these…
For the last two decades, London’s iconic Phonica Records has been the place for vintage vinyl fans who’ve devoted their weekends to bin diving. But in November 2018, shop visitors had an experience that went well beyond LPs on markdown. -A door at the back of the store opened into a tunnel lit with purple…
Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. So he started running as a way to unwind. What began as small-distance running five days a week soon turned into half marathons of 13 miles, and eventually full marathons covering…
The founder of NiK Kacy Footwear writes about their eponymous brand and launching Equality Fashion Week.
Each February since 2017, the National Hockey League has touted its “Hockey Is for Everyone” month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and inclusion statement that “a future with more cheers is one where everyone belongs.” And Target touts on its website, “Being true to yourself and your…
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of advertising Luis Romero. While the move aims to create a more healthy atmosphere for sports fans, the policy could bolster the appeal of The Guardian…
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