To celebrate National Bomb Pop Day on June 29, as well as the July 4 holiday, frozen treat maker Bomb Pop partnered with business agency Gale and actor Gavin Casalegno to launch a merchandise collection and augmented reality Snapchat lens inspired by Bomb Pop’s red, white and blue ice pop. The Summer of Bomb Pop…
The YouTube star of “Songs for Littles,” an online video series that pulls millions of views, says she’s found her calling in encouraging children to speak.
Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and…
The YouTube star of “Songs for Littles,” an online video series that pulls millions of views, says she’s found her calling in encouraging children to speak.
One holding company told clients their exposure was limited after report found ill-placed ads on Google.
9 ways to address accountability, transparency and fairness.
Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community–just before leaving much of that story on the editing room floor. Rana Reeves, the founder and CEO of the RanaVerse creative agency, was kind enough to talk to Adweek earlier this month about how…
Getting a charge out of Simply Spiked, M&C Saatchi Performance names new CEO and more.
Overstock gets a new name and Nike scores with “Ted Lasso”—plus, why it was a bad week for Walgreens and Shein.
It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I and many others thought they were just that–rumors. Media hype to fulfill global news coverage holes. This wasn’t going to happen. There was no way this could happen. My birthday was in…
During the summer months, it’s natural for the connotation of word “festival” to conjure thoughts of parties, performances and celebrating with abandon (i.e., music festivals), whereas in the autumn months the term has been co-opted by semi-cerebral media companies packaging glitzy, thought leadership programming for audiences clamoring to attend networking functions where they can meet…
Cada um dos dez jurados chegou ao festival com sua lista de cases preferidos, e é incrível como as conversas à mesa, com gente tão diferente e cheia de personalidade, foram capazes de ampliar o senso comum, matar certezas e construir uma lista totalmente nova e consistente de cases vitoriosos. Em nosso encontro online, ainda …
Leia Cannes Lions 2023: Festival coloca luz no dilema do que é impacto em PR na íntegra no B9.
This Fourth of July weekend, Pepsi is encouraging consumers to celebrate classic holiday traditions while also embracing innovative new ways to enjoy them in its latest effort to prove everything is “better with Pepsi.” The brand–which typically sees a sales spike on the patriotic-themed holiday for its red, white and blue-packaged products–rolled out “Hot Dogs…
RFI covers work now handled by Publicis and Saatchi, according to a spokeswoman for the carrier.
“I was waiting for the brand to reach out, but they never did,” the transgender influencer says.
Skin care giant spent nearly $2 billion in advertising and trade marketing last year.
Campanha se inspira em “Office Space” (Como Enlouquecer seu Chefe), no clássico cult dirigido por Mike Judge em 1999
Leia Com ajuda de Hasan Minhaj, Adobe celebra 30 anos do formato PDF destruindo escritório na íntegra no B9.
Balancing short and long-term ROI is especially challenging, according to a new global marketing leader survey.
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