Aug
11
Marketing winners and losers of the week
Posted in: UncategorizedDallas Cowboys top NFL’s most valuable franchise ranking and Rao’s owner inks a big deal—plus, why it was a bad week for Roblox and Powerade.
Aug
11
3 Key Themes That Incapsulate the Evolution of Influence
Posted in: UncategorizedIn today’s interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been around, the dynamics of influence have undergone a profound transformation. Power has shifted from traditional gatekeepers to everyday individuals who have mastered the art…
Aug
11
Andy Richter on his FOMO ads for Regal Cinemas, urging people back to the movies
Posted in: UncategorizedThe longtime late-night star directed a trio of amusing spots through agency Quality Meats.
Aug
11
May the Fourth Era of Advertising Be With You
Posted in: UncategorizedIn a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of online advertising, characterized by media transactions on online platforms with a focus on data privacy. Looking back, some predictions were on point,…
Aug
11
Creatives and LGTBQ+ rights—how to fight discrimination after the Supreme Court’s free-speech ruling
Posted in: UncategorizedIt is essential that the Colorado decision does not come to represent the creative and design field at large.
Aug
11
Agency news you need to know this week
Posted in: UncategorizedProof Advertising pays tribute to its longtime creative Craig Markus.
Aug
11
From Media Maven to Fandom CMO: Unveiling the Journey of Stephanie Fried
Posted in: UncategorizedIn the world of media, fandom and gaming, Stephanie Fried’s journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried’s trajectory in the media landscape has been characterized by innovation, passion and a deep understanding of what makes fans tick. As the chief marketing officer…
Aug
11
Watch the newest commercials from Kohl’s, Adidas, Dick’s and more
Posted in: UncategorizedThe latest “Sports change lives” ad from Dick’s Sporting Goods focuses on NFL running back Najee Harris.
Aug
11
Watch the newest commercials from Kohl’s, Adidas, Dick’s and more
Posted in: UncategorizedThe latest “Sports change lives” ad from Dick’s Sporting Goods focuses on NFL running back Najee Harris.
Aug
11
Johnnie Walker lança campanha “Merece um Blue” com show intimista de Seu Jorge no YouTube
Posted in: Uncategorized
Johnnie Walker Blue Label lança o conceito “Merece um Blue”, uma campanha que convida as pessoas a celebrar conquistas com seu uísque exclusivo. Seu Jorge foi o escolhido para traduzir essa mensagem. Por que isso é importante: A campanha representa uma expansão estratégica da comunicação da marca, buscando aproximar o rótulo de luxo para um …
Leia Johnnie Walker lança campanha “Merece um Blue” com show intimista de Seu Jorge no YouTube na íntegra no B9.
Aug
11
Cerveza Patagonia desafia aventureiros a encontrar hotéis escondidos nas montanhas
Posted in: Uncategorized
Por que se contentar com um hotel 5 estrelas quando você pode ter um com 5 bilhões? A Cerveza Patagonia está reabrindo seu Hotel 5 Bilhões de Estrelas, mas desta vez, os hóspedes terão que encontrar as recepções escondidas na natureza. Por que isso é importante: A campanha inovadora da Cerveza Patagonia não apenas promove …
Leia Cerveza Patagonia desafia aventureiros a encontrar hotéis escondidos nas montanhas na íntegra no B9.
Aug
11
Paris Hilton aims to change how brands view the metaverse
Posted in: UncategorizedNew Roblox world will host the star’s media empire while offering real estate to brands.
Aug
11
A era do FOOH: como os efeitos digitais estão transformando a publicidade outdoor e enganando os desavisados
Posted in: Uncategorized
A Barbie gigante se desencaixa em Dubai, e os cílios de um trem em Londres são pintados por Maybelline. Não, você não está sonhando; é a nova onda de publicidade CGI. Por que isso é importante: A publicidade está entrando em uma nova era com o chamado “faux out of home” (FOOH) – ou, simplesmente, …
Leia A era do FOOH: como os efeitos digitais estão transformando a publicidade outdoor e enganando os desavisados na íntegra no B9.
Aug
11
La La Land Director Damien Chazelle Explores Memory in Hennessy’s Surreal Odyssey
Posted in: UncategorizedAcademy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the making. The short film continues Hennessy’s cinematic “Odyssey” campaign, which began in 2016 with a story from Drive director Nicolas Winding…
Aug
11
Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’
Posted in: UncategorizedThe custom spot was produced by HBO parent Warner Bros. Discovery and stars in–house talent.
Aug
11
Exclusive: Following a Rebrand, Indie Creative Agency This January Wins Lufthansa’s American AOR
Posted in: UncategorizedLufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on strengthening the brand’s salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the…
Aug
11
Professional Softball Spent Decades Building Its Brand. Now Brands Want In.
Posted in: UncategorizedHarnessing softball’s big-league marketing power requires brand investment from the Little League on up. At Major League Baseball’s All-Star Week in Seattle, softball players started off the festivities as part of a Junior Home Run Derby at T-Mobile Park. Teams from the Arm & Hammer-sponsored Jennie Finch Classic softball game crowded sidewalks around Edgar Martinez…
Aug
11
Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’
Posted in: UncategorizedThe custom spot was produced by HBO parent Warner Bros. Discovery and stars in–house talent.
Aug
11
Watch State Farm’s ’80s ad for season 2 of HBO’s ‘Winning Time’
Posted in: UncategorizedThe custom spot was produced by HBO parent Warner Bros. Discovery and stars in–house talent.
Aug
11
Agency news you need to know this week
Posted in: UncategorizedProof Advertising pays tribute to its longtime creative Craig Markus.
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