Aug
28
Chrysler 300 nears end of the road after years as a pop culture icon
Posted in: UncategorizedThe assembly plant for the car driven by Snoop Dogg and former President Barack Obama is being retooled to build EVs.
Aug
28
DTC marketing news and trends—tracking the industry ups and downs
Posted in: UncategorizedThe direct-to-consumer news you need to know this week, from retail moves to financial updates.
Aug
28
How brands are evolving to engage with anyone, anywhere
Posted in: UncategorizedPeloton teamed up with Amazon Ads to use insight-driven audience strategies to build a more holistic picture of its community and to strategize more effectively.
Aug
28
See American Express' US Open ad for its 30th year at the tournament
Posted in: UncategorizedThe company has an array of partnerships and activations as well as a new spot, “Sports Are Always in Season.”
Aug
28
Social Media Malpractice: Hijacking a Brand’s Social Account
Posted in: UncategorizedIt started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…
Aug
28
See American Express' US Open ad for its 30th year at the tournament
Posted in: UncategorizedThe company has an array of partnerships and activations as well as a new spot, “Sports Are Always in Season.”
Aug
28
How Häagen-Dazs’ New Store Design Does Luxury on a Budget
Posted in: UncategorizedFor all the windfalls that ecommerce has enjoyed in recent years, it’s also become clear that predictions of the death of brick-and-mortar shopping were … premature. Shopify’s 2023 Retail Trends study, for example, revealed that 82% of businesses are “confident physical stores will continue to play an important role in future commerce growth.” And a…
Aug
28
Yeti CMO on the brand’s new viral ads—and product as the proof point of sustainability
Posted in: UncategorizedThe company’s clever outdoor boards have been getting lots of attention, but they’re only part of the story.
Aug
27
Veteran Studio Negotiator Faces Striking Writers and Actors
Posted in: UncategorizedCarol Lombardini, the studio voice in union talks, values a low profile. That hasn’t kept striking writers and actors from casting her as a villain.
Aug
26
Agency news you need to know this week
Posted in: UncategorizedMcCann Worldgroup’s first global president, OKRP says “nada” to “yada yada” and Simply Orange offers an all-in-one breakfast drink.
Aug
26
Durable Weatherized Stealthy Sneakers – HOKA Presents a GORE-TEX Iteration of the Clifton 9
Posted in: Uncategorized
(TrendHunter.com) HOKA presents a new durable update of its Clifton 9 sneaker model only about seven months since the original shoe’s drop. The silhouette is set to launch officially on September 1st online and…
Aug
26
15 Chic Swimwear Lines – From Y2K Butterfly Swimsuits to Recycled Plastic Swimwear (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Chic swimwear that is also comfortable and flattering may sometimes be a challenge to find. However, many brands on the market are competing to develop the perfect silhouette that blends…
Aug
26
Behind Selena Gomez’s Rare Beauty makeup brand partnership with Hulu’s ‘Only Murders in the Building’
Posted in: UncategorizedDTC brands are finding ways to reach streaming audiences without purchasing traditional ads.
Aug
25
Building a Community for Wellness With WW’s Amanda Tolleson
Posted in: UncategorizedAs Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand’s core values and sense of community. While the startup landscape often involves building…
Aug
25
Fall fashion marketing—how consumers prioritize price and quality over social responsibility
Posted in: Uncategorized3 Harris Poll strategies to guide brands.
Aug
25
Heineken exits Russia with a €1 sale of its Russian operations to Arnest Group
Posted in: UncategorizedThe new owner won’t have the right to sell the Heineken brand in Russia and Amstel will also leave the market.
Aug
25
Wild Gift signs Julian Marshall, Director of the Award winning George Floyd Documentary
Posted in: Uncategorized
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admovers
Dynamic Young Filmmaker Behind Webby-Winning George Floyd Documentary Signs With Leading LA Production Company Founded by David Mitchell and Tomer De
Aug
25
Top 54 Life Stages Trends in August – From Financial Literacy Board Games to Family-Inclusive Camps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The August 2023 life stages trends showcased an array of innovative ideas that catered to the diverse needs of individuals at different phases of life. Families with young children embraced the…
Aug
25
Watch the newest commercials from Apple, Oakley, Lowe’s and more
Posted in: UncategorizedApple serves up a 30-second TV cut of a touching ad starring disabled pets.
Aug
25
Nescafé celebra 70 anos no Brasil com redesign inspirado na cultura nacional
Posted in: Uncategorized
Nescafé lançou uma edição comemorativa para marcar seus 70 anos no Brasil, uma trajetória que está intrinsecamente ligada à criação do café solúvel no país: um pedido de ajuda do governo brasileiro para aumentar a vida útil do café estocado após a quebra da bolsa de Nova York em 1929. A edição especial leva os …
Leia Nescafé celebra 70 anos no Brasil com redesign inspirado na cultura nacional na íntegra no B9.
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