(TrendHunter.com) Crayola is launching a new and unconventional product in the form of the colorful hot chocolate series that is available to purchase at TJ Maxx stores. It is unveiled online by Instagram accounts…
Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of entertainment, it is also a great source of fun and enjoyment, not to mention gainful employment. The Thanksgiving holiday should be a time…
Everyone has their winter holiday tentpole moments. For some, it’s seeing the Rockefeller Christmas Tree lighting, or watching A Christmas Story or the return of a memorable TV commercial. The lifespan of a TV spot is relatively short, around six to eight weeks, during its first run. But some campaigns are so effective at capturing…
The comedian has visited many shows in the past eight years — but not, until Monday night, the one he hosted for 22 years.
LISBON, Portugal — On Web Summit’s PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization. Opening with a video summarizing Qualcomm’s future-looking AI applications, which include seamlessly scheduling a day out with a friend, consumer product design and innovation,…
The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca…
While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s position in AI dominance, industry analysts tell Adweek. Altman’s move to Microsoft capped a whipsaw weekend that began Friday with the co-founder and CEO of OpenAI being ousted…
There was a time–not so long ago, actually–when mentioning the artist Bad Bunny among a bunch of brand marketers would have elicited several confused-looking faces at best. But now? You’d probably get an obvious nod. This major cultural shift is perfect evidence of just how reactive the marketing industry can be, oftentimes waiting for cultural…
At its best, social media can be a space for fun and creativity. This is what you’ll find when watching Eric Sedeno’s content on TikTok and Instagram. Sedeno may be known for his funny TikTok videos, but he started out with a career in graphic design. Along with growing a community across social platforms, he…
Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by the work-from-home trend, the rate of ad blocking on desktops reached 27% by the end of the second quarter this year, according to the report…
As Pepsi winds down celebrations of its 125th year, it has called in a big celebrity partner to “think small.” The cola brand tapped longtime partner and former National Basketball Association legend Shaquille O’Neal to front a new campaign for its mini can. The creative is both a juxtaposition to the retired 7’2″ baller’s height…
Pharmaceutical companies Dermavant and Botox Cosmetic have turned to Snapchat to teach consumers about their products’ FDA-approved use. To coincide with World Psoriasis Day on Oct. 29, Dermavant released a Snapchat Lens themed to its product Vtama that opens an augmented reality mini-game where the user’s character can walk across the roofs of stores with…
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| THE ORIGINAL? Norauto – 2004 « Don’t drink and drive » Ag : Saatchi (FR) |
LESS ORIGINAL Madd « Impaired driving kills » – 2021 Click the image to enlarge Source : Ad Forum Agency : Rethink Toronto (Canada) |
LESS ORIGINAL Bralirwa / Road Safety – 2023 « Too much leads to accidents » Source : Adsoftheworld Agency : Brainwoks (Rwanda) |
Streaming video has transformed television advertising by making it possible for brands of all kinds to buy its inventory, and NBCUniversal aims to capitalize on this newfound accessibility, said Jessica Reed, its vice president of product marketing and content strategy. In a conversation at Adweek’s NexTech conference in New York, Reed shared several examples of…
The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more advertisers don’t even know how to start connecting carbon to advertising, according to previous Adweek reporting. At Adweek’s NexTech event Nov. 15,…
If a company internship imparts some wisdom to the students it employs, that’s typically good enough. If those interns teach a company about itself, turn weaknesses into strengths and create a better future for everyone involved, that’s the ideal outcome. Seven years ago, General Motors paired its Chevrolet brand with the National Newspaper Publishers Association…
The N.F.L. tends to suppress individuality, but podcasts from stars like the Kelce brothers, Micah Parsons and Tyreek Hill are popping up as valuable portals to fans.
Los investigadores afirman que los discursos de odio se han disparado en las plataformas sociales a raíz del conflicto entre Israel y Gaza e impulsados por los extremistas.
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