‘Tis the season for reflections and resolutions–that is to say, it’s a time for embracing change in all its myriad forms. Making positive adjustments might only require a simple revision of a person’s daily routines. It could, on the other hand, entail upgrading from a pour-over to an espresso machine or filling an apartment with…
Many words are ubiquitous in brand language these days but perhaps none is quite so omnipresent as “content.” That reductive, catch-all term that means everything and nothing, and is touted by so many as the way to “connect with an audience” and “build community” (a couple more buzzwords there for you). That’s not to say…
Are you curious about the ever-changing retail landscape? This week on The Speed of Culture podcast, we’re talking to Rick Gomez, the evp and chief food and beverage officer at Target. Gomez has had a unique career path, shifting from law studies to leading marketing strategies at the big box retailer. His experiences at consumer…
The company, which debuted last year with big plans to disrupt journalism, generated only $3 million in revenue by the end of December.
A gadfly has the floor at his local city council meeting, and he’s brought along visual aids to make his point. But his passionate argument has nothing to do with road repairs, zoning permits or other matters often discussed at such gatherings. This man has fried food on the brain, specifically a new product from…
A longtime editor at Bon Appétit and a radio personality, he helped millions gain a new appreciation for the American wineries he loved.
Prime Video’s upcoming ad-supported tier is beginning to take shape. Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company has confirmed to Adweek. The executive first announced the news on LinkedIn today. Helfand initially joined Hulu in 2018 as its vp and head of advertising platforms before rising to Disney,…
To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hashtag #WhatTheTruck. For its first campaign as Volvo Trucks’ agency of record, North Carolina-based shop Baldwin& hid mics and cameras…
Fan engagement platform ARound partnered with spatial computing and augmented reality localization company Immersal to produce a WebAR solution that will allow sports fans to engage with shared AR experiences without the need to download a mobile app. Over the past two years, ARound launched stadium-based AR experiences for the Minnesota Twins, Los Angeles Rams,…
Last year I tried to resist AI. I had my reasons, and have them still, but I’m adopting a different, more curious, and accepting posture now. That’s what led me to ask my AI Assistant, Claude, to name the 10 most influential voices in the advertising industry today. Claude quickly named Seth Godin and Bob […]
The post Influential Voices in the Marketing and Advertising Industry Today appeared first on Adpulp.
Samba TV’s AI is looking to give brands better ROI. Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming…
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation Accelerator, a program focused on evolving traditional ads and creating more engagement between advertisers and audiences. “We want to make sure that we’re positioning clients for success in this space,…
The former CNN president will return to Hollywood by investing in the studio behind streaming hits like “The Morning Show” on Apple TV+.
After a challenging 2023, BuzzFeed Inc. will face a series of financial hurdles in the coming months that it will need to navigate deftly to ensure its stability. The company will see $150 million of debt obligations come due in December in the form of convertible notes it raised in June 2021, according to public…
In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed. With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. elections), it’s little wonder brands are keen…
Copy: Ashish Kharwatkar
Art Direction: Darshan Choudhari
Client: Marico
A recruitment campaign for B-School graduates, enticing them to join Marico for its unconventional thinking and business approach.
This campaign won a Gold at the Effies and shone bright at the inaugural Pink Slip Awards, with 3 metals for Best Employer Branding, Best Single Ad and Best Campaign of the Year, in 2007.
Ashish also teaches the fine art of Copywriting here.
(“PS: Some people might take umbrage at the use of the word ‘dwarf’. My apologies for that. It was PC to use it at the time and in India, and we were given to believe that it was acceptable even for people with dwarfism.” – Ashish)
Public perception can make or break a company. It’s the job and responsibility of a public relations expert or team to not only protect their clients’ reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially…
Public perception can make or break a company. It’s the job and responsibility of a public relations expert or team to not only protect their clients’ reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially…
He founded the American Family Association, which became a juggernaut in the Christian right’s campaign against sex and gay themes in art, television and pop culture.
Public perception can make or break a company. It’s the job and responsibility of a public relations expert or team to not only protect their clients’ reputation but also build awareness, credibility and trust through communications in a fast-paced, ever-shifting world. A lot has happened this year and so much will change in 2024, especially…
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