Hasta La Creative!

Ao abrir a Netflix, na tela de seleção de perfil, todo mundo se depara com a pergunta “Quem está assistindo?” (Who’s watching?). Esse momento serve de inspiração para um novo comercial da plataforma de streaming, que brinca com uma crise de identidade gerada pela pergunta. A campanha, criada pela agência David Madrid, gira em torno …

Leia “Quem está assistindo?”: Netflix brinca com crise de identidade de seus usuários em novo comercial na íntegra no B9.

Enduring client-agency relationships are a rarity in advertising. Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Consumer care brand Essity, owner of Libresse, Bodyform, Tena and Knix, has bucked this trend alongside Omnicom-owned creative agency AMV BBDO, with…

The descriptive tags that the streaming service runs near each title — like “slick” for the show “Suits” — have proved crucial to getting people to click play.

(TrendHunter.com) The Louis Vuitton Sandwich Bag has been designed by Pharrell Williams as part of his Spring/Summer 2024 collection that’s positioned as a high-end take on a decidedly ordinary item.

The bag…

It was my first “real” vacation since the pandemic. On the morning of day three, I got a text from the CMO of a client of mine for the past thirteen years. My only client, in fact. I managed a team of 120 people who were the brand’s digital AOR. “Can u talk tomorrow morning?”…

True crime isn’t always about murder. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty’s case, missing makeup. The brand ventured into the true crime game with “Cosmetic Crimes,” which addresses the taboo topic of intergenerational makeup theft. This 15-minute satire uses the familiar formula of a hard-hitting documentary to tell…

WhistlePig, a cult favorite whiskey out of Vermont, continues to put its unique stamp on Dry January by developing a terpene-based cocktail that leans into two trends at once–the explosion of nonalcoholic beverages and the American cannabis boom. The brand has dubbed its 2024 effort “Dank January,” saying it aims to highjack the month-long temperance…

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini. During the conversation, Rittmeier…

In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. After reaching nearly 30 million unique visitors in December, it has since set itself a new goal for…

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting his due by being the subject of a Geico documentary, viewers will see that the modern Neanderthal plays…