Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now we are seeing an increase in software-defined vehicles, all driven by consumer needs. To gain insights into how the company is adapting its marketing strategies to align with shifting consumer trends, we spoke to Nissan’s…
When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples–to their peril–had no immunity to, including measles, smallpox and influenza. So it’s no small irony that, for their part, Native Americans shared medical knowledge of great benefit to the Europeans, including a certain medicinal plant with a host of curative…
Em um movimento audacioso que desafiou as expectativas e provocou uma onda de questionamentos, BIS, uma joia da coroa da Mondel?z Brasil, surpreendeu ao anunciar a aquisição dos naming rights do estádio do São Paulo, renomeando-o como MorumBIS. A reação do público e da mídia esportiva foi imediata, oscilando entre surpresa e incredulidade, muitos se …
Leia BIS navega a controvérsia com humor e autoironia na campanha “A Origem de MorumBIS” na íntegra no B9.
Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today’s world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, founder and CEO of…
McDonald’s is giving anime and manga fans the chance to visit fictional chain WcDonald’s with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the “Golden Arches,” WcDonald’s has appeared in many memorable shows from anime and manga for decades. McDonald’s is tapping into the meme…
TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it’s returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a “Casa Cultura.” Between the lines This year, the company is leaving Pier 36 for the…
Last December, the International Institute for Strategic Studies in London published its annual Armed Conflict Survey. The survey paints a grim picture of rising violence in many regions across the globe, documenting a total of 183 conflicts for 2023, the highest number in three decades. For perspective, there are 195 countries in the world. In […]
The post Historic Images Made by Robert Capa Repurposed to Promote Peace appeared first on Adpulp.
Last December, the International Institute for Strategic Studies in London published its annual Armed Conflict Survey. The survey paints a grim picture of rising violence in many regions across the globe, documenting a total of 183 conflicts for 2023, the highest number in three decades. For perspective, there are 195 countries in the world. In […]
The post Historic Images Made by Robert Capa Repurposed to Promote Peace appeared first on Adpulp.
More professional basketball is coming to television. ESPN and Athletes Unlimited, a network of professional women’s sports leagues, signed a multi-year renewal deal that adds the pro basketball league to the network, which puts all four AU sports–basketball, softball, lacrosse and volleyball–on ESPN platforms. More than 70 live games across the four sports will air…
Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand expression. The agency is already working…
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| THE ORIGINAL? National Committee Against Tobacco – 2007 « Smoking is harmful to your breath » Click the image to enlarge Source : Adsoftheworld Agency : TBWA Paris (France) |
LESS ORIGINAL Goat Pale Ale – 2024 « It’s tasty » Click the image to enlarge Source : Best Ads on TV Agency : The Monkeys (Australia) |
Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death’s recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading. The winner…
For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. “Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think…
Amazon is planning to sunset its free, ad-supported television app Freevee in the coming weeks, according to three people familiar with the strategy–part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of…
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry’s mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn’t an easy decision. “Initially,…
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn’t start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel’s and Best Buy before it made a pitch for Athenahealth–a cloud-based network services provider for health care companies. Marketing in Athenahealth’s category…
Walmart has officially been shopping in the TV aisle, announcing today that it’s buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to…
For the first time in its history, Mediahub competed with the industry’s largest media agencies in 2023. Its work is edgy, and it’s embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West…
The Oscar-winning filmmaker was given full rights to the band’s music and their life stories for the unusual quartet of films, planned for 2027.
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