Thayers Is Courting Gen Z With a Centuries-Old Ingredient

When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples–to their peril–had no immunity to, including measles, smallpox and influenza. So it’s no small irony that, for their part, Native Americans shared medical knowledge of great benefit to the Europeans, including a certain medicinal plant with a host of curative…

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