Hasta La Creative!

As an industry, we have recently made a concerted effort to begin placing more ethical media with brands and agencies exploring ways to reduce our carbon footprint and increase investments in BIPOC-owned media partners. While all progress is progress, we are still largely turning a blind eye to the digital and social media partners that…

WPP CEO Mark Read underlined the advertising business’ commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company reported organic revenue growth of 3.2%, underperforming against its nearest competitors. The agency network–which owns Ogilvy, GroupM, VML and AKQA–reported revenue for 2023 of…

In this episode, host Cathy Hackl and guest host Lee Kebler talk about the types of robots they want to see after Kebler sees a trash-filtering robot during his travels. Hackl talks about how AI and robots are part of spatial computing. Hackl and Kebler discuss how Moore’s Law no longer applies because technology is…

Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads. The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they’re riding a Sandworm. When…

Lucky Generals has been appointed as the agency partner of Universal Orlando Resort, with an initial focus on launching the new Epic Universe theme park next year. The agency picked up the business following a competitive pitch against two other U.S. agencies, which Lucky Generals didn’t name. The long-term partnership will be led out of…

In this year’s presidential election, more people are turning to Instagram for news, even as the platform tries de-emphasizing “political content.”

Jennifer Aniston couldn’t remember her on-screen soul mate David Schwimmer, and now she’s drawing a complete blank on “the Rachel” hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the “Worth Remembering” campaign that kicked off during Super Bowl 58, Aniston is back for another round of promoting Uber…

Fubo could be facing a difficult task in its antitrust lawsuit against major broadcasters The Walt Disney Company, Fox Corp. and Warner Bros. Discovery to derail their joint sports streaming venture. David Gandler, co-founder and chief executive of Fubo, has claimed that the move by the major corporations, announced earlier this month, is anti-competitive and…

The live shopping platform Ntwrk has acquired the music and culture publisher Complex Media from BuzzFeed Inc. for $108 million in cash, finalizing a months-long series of discussions between the two companies. Universal Music Group will serve as a strategic partner in the tie-up, as ADWEEK first reported. Investors in the deal include Main Street…

The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible. Now, it’s turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S. The initiative aims to challenge the…