Just a few months ago, Google’s new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query results–marking yet another pivotal moment in the evolution of search. While chatbots and generative AI have been the media-facing darlings for quite some…
Nubank anuncia o relançamento da marca Ultravioleta com a campanha “Como Deveria Ser”, criada pela Wieden+Kennedy SP. Embalada pelo hit de Stevie Wonder “Signed, Sealed, Delivered”, a comunicação destaca a solução completa de produtos e serviços financeiros da Ultravioleta. A iniciativa também renova o patrocínio ao Jornal Nacional, que começou em junho de 2023. Destaques …
Leia “Como Deveria Ser”: Nubank relança marca Ultravioleta com campanha embalada por Stevie Wonder na íntegra no B9.
Coming up with a unique brand name that you can legitimately own and a domain name to go with it, is tough to do. All the good names and dot coms seem to be taken. Starting now, you can ask GoDaddy’s AI assistant for help. In the days of yore, you input a domain name […]
The post GoDaddy Airo Takes You from Idea to ‘Up and Running’ in Minutes appeared first on Adpulp.
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious. Omnicom Media Group agency OMD continues to conduct attention measurement…
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to the same person: their top marketer. The wide range of descriptions highlights the profession’s nebulous nature, as marketers take on more responsibilities amid greater pressure…
Each year, ADWEEK’s Creative 100 honors the most creative and innovative professionals in the world. The list recognizes visionary talent who over the past year have broken ground across advertising, marketing, social media, TV and streaming, filmmaking, visual art and more. While the final list is curated by ADWEEK’s editors, we also open up the…
(TrendHunter.com) From Reba to Seth Rogen, the March 2024 food trends reveal that celebrities and food are a match made in branding heaven.
While celebrity food pairings are nothing new, the past few weeks have…
(TrendHunter.com) The March 2024 luxury round-up spotlights many extravagant travel experiences, as well as a few expensive fashion products.
Mayla Yacht takes center stage in the March 2024 luxury list with the…
(TrendHunter.com) The March 2024 design round-up spotlights many tech-driven innovations that are intended to streamline and improve the precision of design processes across industries. Many of the services and…
(TrendHunter.com) The 2024 social media trends delineate a landscape rich in innovation, with platforms evolving to embrace advanced technologies and specialized communities, while putting a premium on fostering…
(TrendHunter.com) The March 2024 computers trends are overwhelmingly focused on artificial intelligence processing, unique product designs, and power-efficient components. From individual components to ready-to-use…
(TrendHunter.com) The 2024 design trends are shaping up to redefine the landscape of product innovation, with a clear focus on minimalism, multifunctionality, and sustainability. These trends are not merely aesthetic…
(TrendHunter.com) The March 2024 mobile trends include future-facing smartphones with diverse feature sets, as well as accessories, apps, and artificial intelligence tools. Given the large competition in the…
The number of top films with actresses in leading roles was the lowest in a decade, and women have been joining the film academy at a considerably slower rate.
Girls are facing a crisis of creative confidence, according to new findings from The Lego Group. Ahead of International Women’s Day (March 8), the brand launched a major initiative highlighting how language bias and the pressure of perfection can stifle girls’ creativity. The second installment of Lego’s “Play Unstoppable” campaign, which aims to challenge gender…
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. “We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they’ve had it…
Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB Sydney and directed by Steve Rogers through Revolver, follows a lighthouse keeper diligently going about his routine: painting, replacing…
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises in TV, encompassing several projects and spinoffs, including the latest entry, The Walking Dead: The Ones Who Live. And Gimple has made it clear that he doesn’t want things to end in a snap. During…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
