People feel a collective sense of foreboding, having lived through the pandemic years, according to Dipanjan Chatterjee, vp and principal analyst at Forrester Research. Speaking at ADWEEK’s Commerceweek event this week in New York, Chatterjee explained that 48% of people are worried about the next 10 years. In fact, more people are worried about the…
How do you turn a ship when thousands of tons of water are pressing on the rudder creating a force far greater than the ship’s engines can withstand? This was the seemingly impossible challenge solved by the wonderful engineer, Buckminster Fuller, in the 1940s. The answer was something surprisingly small. A six-inch piece of metal,…
Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres’ long-running campaign with Nicole Kidman is missing from a new version of the ad that dropped today. The tweaked spot, which still showcases the Oscar-winning spokeswoman in the bedazzled pantsuit that inspired Halloween…
Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor’s pyramid into a giant Doritos ad, let fans get married in a Cheetos chapel at its Frito-Lay “Chip Strip” activation and unleashed actors/brand characters Dina and Mita on…
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing and mixed reality. During the discussion, Pell shares his journey in the tech industry, starting…
(TrendHunter.com) The 2024 lifestages trends highlight how businesses are tailoring products and services to meet the distinct needs and preferences of different generational cohorts, from Gen Alpha to Boomers. This…
In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing and mixed reality. During the discussion, Pell shares his journey in the tech industry, starting…
In this week’s episode, host Cathy Hackl and guest host Lee Kebler discuss AI, spatial computing and tech hype cycles. Hackl thinks spatial computing is in the innovation-trigger section of the chart. Hackl gives her first impressions of the Humane AI Pin and a concept phone that folds into a bracelet. Kebler gives an update…
Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities in favor of its own niche “Punks & Poets” network of brand ambassadors. The 90-second “Stitched Different” film follows artists and athletes as they sport Stance shorts, joggers and apparel while running up a mountain,…
Na celebração dos 40 anos desde sua fundação em Austin, a Dell está se preparando para marcar presença de forma significativa no SXSW 2024. Com o nome de “The Experience by Dell Technologies”, a ativação da marca vai rolar nos dias 8 e 9 de março, incluindo uma agenda de painéis de discussão, interações criativas …
Leia Nascida em Austin, Dell vai celebrar 40 anos durante o SXSW 2024 na íntegra no B9.
Cheeseburgers sizzling on a hot grill are as American as apple pie, baseball and monster trucks. But a real meat burger topped with plant-based cheese? In this highly polarized environment–when food choices can fuel bare-knuckle battles along political lines–whose head is likely to explode first at this concept, a vegan or a carnivore? Daiya, a…
Gap-owned brand Athleta has kicked off Women’s History Month by partnering with Olympic swimmer, Katie Ledecky, and unveiling a campaign that will aim to re-establish its place as the “OG” in women’s athletic apparel. Ledecky–who will be going into the 2024 Paris Olympics as the world’s most decorated women’s swimmer with 21 world championships and…
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| THE ORIGINAL? Mc Donald’s x Coca-Cola / Surreal Burgers – 2023 « Generate your burger using AI and share it via social media and win coupons » Click the image to enlarge Source : GKPB Agency : Ogilvy (Brazil) |
LESS ORIGINAL Burger King / Million Dollar Whopper – 2024 « Generate a Whopper using AI and win a prize of 1 Million pounds » Click the image to enlarge Source : BK Newsroom Agency : MediaMonks (United Kingdom) |
(TrendHunter.com) The HOKA Hopara 2 is a hybrid footwear style created by the brand with warm weather conditions in mind to help wearers instantly increase their comfort when taking to their favorite off-road…
Fox News and CNN aired both men’s remarks in full; MSNBC carried neither one live.
Nine grandchildren of Walt and Roy Disney expressed support for Bob Iger and the company’s board, and criticized Nelson Peltz and others circling Disney.
In the last quarter of 2023, Americans spent an estimated $285.2 billion buying goods and services online. That’s up 7.5% compared to the same period the year prior. As consumers dedicate more time and money to shopping on the web, their expectations are evolving–and their behaviors are changing. “The way customers are navigating our digital…
Selling frugal fast-food buyers on dynamic pricing and digital menus gets more difficult once it’s framed as surge pricing and Uber multipliers. But consumers have already, unwittingly, bought into Wendy’s new system. On its February earnings call, Wendy’s CEO Kirk Tanner announced that the fast-food chain would be spending roughly $20 million on digital menu…
OpenAI’s latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources told ADWEEK. Currently in research mode and limited to red teamers, Sora creates original, realistic videos up to one minute long. Creative agencies will be able to use this tool to test ideas and visualize…
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