O termo inteligência artificial (IA) vem sendo adotado de forma ampla e irrestrita. Atualmente, pensar em ser mais criativo, produtivo, inteligente em novas competências de trabalho e até mesmo pessoais, passam por IA. Existe um conjunto de crenças sendo estabelecido em que tudo deveria passar por algum sistema inteligente, em um mundo cada vez mais …
Leia SXSW 2024: Viva o Deus IA? na íntegra no B9.
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking over from Andres Ordonez, who was promoted to global CCO at FCB. Credle, who will continue to serve as chair of global network…
In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet–coal black, more chrome than a Cadillac. The seller, a Cunard crewman, wanted 75 pounds. “I rushed right over to see it,” Harrison would recall years later,…
Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers. The effort, announced at the annual Natural Products Expo West conference near Los Angeles, addresses a few of the nascent industry’s pain…
Daniel Kwan e Daniel Scheinert, também conhecidos como The Daniels, abriram seu processo de criação do filme “Everything everywhere all at once” naquela que pra mim, até agora, foi a palestra mais criativa do SXSW. Isso não quer dizer a que teve mais conteúdo, a que trouxe mais inovação ou a que mais me emocionou. …
Leia SXSW 2024 – “Tudo em todo lugar ao mesmo tempo”: uma receita para a criatividade na íntegra no B9.
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That’s Probably an Ad, ADWEEK community editor Luz Corona sat down with Forrester vice president and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by…
Sports publisher Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old company. The Overtime portfolio now includes four proprietary sports leagues, their media rights partnerships, an arena in Atlanta and an apparel and licensing…
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand…
Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and…
The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo…
(TrendHunter.com) The Baseus Blade 2 smart power bank is the latest version of the brand’s ultra-portable power solution that’s engineered to handle the demands of digital professionals and pro users alike….
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal’s Telemundo Enterprises. She shares her…
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero’s budget outside the U.S., this win solidifies iProspect’s place as Ferrero’s media agency of record. A source…
Com ironia #sqn. Foi assim que o excelente Josh Constine começou o papo com Peter Deng, nada mais nada menos que o VP Consumer do ChatGPT. Josh hoje está no ramo de Venture Partner, mas foi editor to TechCrunch e não se furtou de usar seu passado jornalístico para fazer as perguntar certas pro executivo …
Leia SXSW 2024: Qual o papel dos humanos na era da IA? na íntegra no B9.
Em um mundo saturado de informações e estímulos piscando por todos os cantos, como é que uma ideia simples pode se tornar genuinamente impactante? James Taylor, líder global de design na agência criativa dedicada da Apple, TBWAMedia Arts Lab, trouxe essa discussão para a mesa do SXSW 2024. E sua resposta, como você deve imaginar, …
Leia SXSW 2024 – “Todas as ideias são ruins”: a filosofia de design da TBWAMedia Arts Lab na íntegra no B9.
Existe um amplo debate sobre a transformação digital no mundo, mas com um foco, talvez, muito concentrado apenas nas novas tecnologias digitais. Os números divulgados na mídia destacam o crescimento do valor de mercado de grandes empresas de tecnologia, bancos digitais, startups modernas, além da ampla alocação de recursos por fundos de investimentos privados em …
Leia SXSW 2024 – A sua empresa está preparada para o digital? na íntegra no B9.
Uma leitura atenta da programação do SXSW já ajuda, aqui e ali, a identificar painéis que prometem tudo no título e entregam um tanto menos na realidade. Este ano, olhando para as trilhas de Creators e Cultura, ainda assim caí em algumas discussões que pareciam interessantes por abordarem como podemos usar a cultura como um …
Leia SXSW 2024 – Dá para “ser parte da cultura” só surfando trend do TikTok? na íntegra no B9.
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men’s Basketball Tournament’s advertising inventory is “essentially sold out” across both companies. “This will be the best revenue tournament we’ve ever had,” Jon Diament, evp of advertising sales…
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of “chief medical officer” within their families. This year, our agency conducted an independent study…
Mark Twain didn’t originate the saying, “the clothes make the man,” but he did famously add his own kicker to that old proverb: “Naked people have little or no influence on society.” Men’s Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor…
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