OpenAI’s latest AI-powered disruptor, the text-to-image tool Sora, is prompting shifts in business models and agency pricing structures, five sources told ADWEEK. Currently in research mode and limited to red teamers, Sora creates original, realistic videos up to one minute long. Creative agencies will be able to use this tool to test ideas and visualize…
Today’s marketing so often fixates on the latest trends, chasing the next novel concept–I can’t be the only one fatigued by endless conversations and articles about AI and its impact on our work. While machine learning undeniably accelerates mechanical processes and provides quicker access to enhanced consumer data, marketers should pay equal attention to the…
Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul’s Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. They are the executive producers and co-founders…
The last few weeks have been brutal for the media industry. Still, a confluence of positive factors has publishers cautiously optimistic about the year ahead, according to interviews with revenue executives at more than one-dozen news and lifestyle publishers. In particular, the broader economic outlook appears far healthier than it did this time last year,…
Critics of retail media have said that the channel reaches customers who would have bought from the advertiser anyway. But at ADWEEK’s Commerceweek, Hellmann’s shared how it has been able to use the channel to expand the funnel. The mayonnaise brand was looking to achieve two objectives. The first was partnering with retailer Kroger to…
Skin health for people of color has long been overlooked due to systemic racism and health inequities, which can lead to worse outcomes with skin cancer. With this in mind, Vaseline has launched its “Mended Murals” project to raise awareness of the issue through street art. The multi-city initiative taps into the talents of local…
The e-commerce arm of Dick’s Sporting Goods dropped two ads this week, reaching into new territory with comedy and celebrity and kicking off a year-long promotion to boost its digital business. The spots, from filmmaker-actor Lake Bell, star Will Arnett and Kathryn Hahn as a harried dad and cool auntie who can’t physically make it…
Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company’s Paramount+ streamer while dismissing the upcoming combined sports platform from Warner Bros. Discovery, Disney and Fox. Amid rumors of a Paramount sale swirling, the company announced that direct-to-consumer revenue…
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the…
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the…
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday. Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer. The…
When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where they need to focus their attention while improving business performance at the same time. Executives from Kate Spade and skincare brand Starface World both agreed that the…
The producer behind the streaming company’s new live-actor remake of “Avatar: The Last Airbender” will replace Scott Stuber.
Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency’s Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes. Sources also said W+K New York underwent a very small…
DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the brand’s challenge is to keep the momentum going as it positions itself as more than a food delivery service. Speaking at…
The nonprofit had a budget shortfall of roughly $2.5 million last year amid a difficult market for fund-raising.
Picture this: I’m a business affairs executive working at one of the most well-known creative agencies in the world. I’m in the office, and I look up as one of my co-workers gives me a familiar “good morning” head nod. I notice he is wearing an untied durag draped around his shoulders. Just then, another…
Roger Fidler tried his best, but the excellent business of journalism is gone for good. Can the idea of “news” survive in a digital world?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
