Sober October may be the lesser-known little sister of Dry January, but both movements share a core sensibility–they’re less a mandate and more a suggestion. In short, “soberish” is totally acceptable. A new campaign from Free AF and agency Special New Zealand picks up that thread in an ad series with athletes, influencers and artists…
The numbers $1.9 billion — The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion — The record-setting revenue from Olympics ad sales. $300 million+ — The Olympics revenue, specifically from Peacock. 36 million — Peacock’s total subscribers after the Olympics and NFL boost. $436 million — Peacock’s losses in third-quarter revenue,…
The company’s president, Mike Cavanagh, said the company was also considering finding a partner for its Peacock streaming service.
Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo’s demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science….
The reproductive rights activist Cecile Richards started a media project that merges activism and journalism on Instagram and TikTok, just days ahead of the presidential election.
Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. “Brands should be open to testing and learning as well,” she said. Hegleman oversees Meta’s experiential marketing strategy, bringing its products and services to life at both its own events and those…
Missouri Democratic Senate candidate Lucas Kunce won’t be charged after KSHB reporter Ryan Gamboa was injured by flyaway metal during a campaign event at a shooting range. Clinton County Sheriff Larry Fish in a Monday report said there was no “ill intent” by Kunce or other shooters at the October 22 event on a private…
R.J. Cutler, a longtime filmmaker, is at the center of a debate in Hollywood over whether documentaries about celebrities are real documentaries.
As libraries become public stages for social problems — homelessness, drug use, mental health — the people who work there are burning out.
“It’s about being prepared, but also being able to pivot,” said Justin O’Neill, one of the editors who programs the home page at night.
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders–Brad Feinberg, Molson Coors vp of media and digital; Shenen Reed, General Motors Global Chief Media Officer; and John Terrana, VaynerMedia Chief Media Officer–met for a discussion…
This is TVNewser’s basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on politics and were rewarded with high viewership. CNN, Fox News and MSNBC were all up in both measured categories across both dayparts….
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I…
The numbers $40.58 billion: Meta’s Q3 revenue, up 19% YoY, narrowly topping Wall Street’s $40.3 billion estimate. 96%: The portion of Meta’s Q3 revenue driven by ad sales. This is a slight dip from Q2, when advertising accounted for 97% of its $36.5 billion in total revenue. $15.69 billion: Net income, up 35% YoY, or…
From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the Oval Office’s next occupant, the duo are headlining the live special Your Power, Your Vote, premiering tonight at 9 p.m….
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, to discuss the early stages of his career. His first job was at Hilton’s Waterfront Beach Resort in Huntington…
Attendees at ADWEEK’s Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a TVNewser-hosted panel exploring the past, present, and future of presidential election coverage on the major cable networks. The panel was a homecoming of…
The Star-Ledger, the state’s largest newspaper, will stop publishing its print edition. The Jersey Journal will shut down entirely after 157 years.
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