Dietrich Golf Tournament: Couple

Dietrich Golf Tournament: Couple

Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete. In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically.

Advertising Agency: Grey Buenos Aires, Argentina
Creative Directors: Pablo Gil, Sebastián Garín
Art Director: Diego Rubio
Copywriter: Coco Olivera

A better tomorrow: The Voice of the Street

A better tomorrow: The Voice of the Street

Advertising Agency: Holics creative team, Hamburg, Germany
Creatives: Leif Abraham, Alexander Norvilas
Programming: Nils Döhring, Christoph Maeschig
Flash-Developer: Ralf Lechner
Released: January 2008

Lafarge Home Building Centre: Chase

Lafarge Home Building Centre: Chase

Haunted by home-building worries?

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Director: Partha Chowdhury
Copywriters: Sujoy Roy, Uttaran Chaudhuri
Photographer: Sanjib Ghose
Published: December 2007

Lafarge Home Building Centre: Hiding

Lafarge Home Building Centre: Hiding

Haunted by home-building worries?

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Director: Partha Chowdhury
Copywriters: Sujoy Roy, Uttaran Chaudhuri
Photographer: Sanjib Ghose
Published: December 2007

Lafarge Home Building Centre: Nightmare

Lafarge Home Building Centre: Nightmare

Haunted by home-building worries?

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Director: Partha Chowdhury
Copywriters: Sujoy Roy, Uttaran Chaudhuri
Photographer: Sanjib Ghose
Published: December 2007

One: Watch catalogue

One: Watch catalogue

Advertising Agency: Leo Burnett Lisboa, Portugal
Creative Directors: Chacho Puebla, Joao Roque
Art Director: Pedro Roque
Copywriter: Pedro Ribeiro
Other Additional Credits: Ana Ventura

Wired: Vote for the Sexiest Geeks of 2007


So, Researcher nominated me to the gender-unbiased third annual Wired News Sexiest Geeks contest – and since my exbf (who is a proper true wizard all hail his mighty strong kung fu übergeek) just emailed me with a laugh saying “guess who I’m voting for!”, I thought, what the hell – I might as well tell you all that I’m on that list.

 Vote for the Sexiest Geeks of 2007 – my red mop of curly hair doesn’t show up until page three and it’s not the best of pictures, but wehey, I’ve got seventeen votes (I’m guessing that my mom must have found the list). Won’t you humor me with one more? I’ll let you look at my brass blowtorch if you do. And I might even let you touch my scooter. But only if you wash your hands first and wear gloves.

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Berliner Philharmoniker: The Moldau

Berliner Philharmoniker: The Moldau

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Michael Winterhagen
Art Director: Philipp Weber
Copywriter: Nils Busche
Illustrators: Philipp Weber, Tina Kron
Graphic: Friederike Hamann
Account Supervisors: Joerg Mayer, Mandy Tschoepe

Berliner Philharmoniker: Symphonies for wind instruments

Berliner Philharmoniker: Symphonies for wind instruments

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Michael Winterhagen
Art Director: Philipp Weber
Copywriter: Nils Busche
Illustrators: Philipp Weber, Tina Kron
Graphic: Friederike Hamann
Account Supervisors: Joerg Mayer, Mandy Tschoepe

Berliner Philharmoniker: La mort de Cléopâtre

Berliner Philharmoniker: La mort de Cléopâtre

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Director: Michael Winterhagen
Art Director: Philipp Weber
Copywriter: Nils Busche
Illustrators: Philipp Weber, Tina Kron
Graphic: Friederike Hamann
Account Supervisors: Joerg Mayer, Mandy Tschoepe

LPDA: Baby seal

LPDA: Baby seal

Animals are not clowns.
Portuguese Animal Rights League.

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis

LPDA: Lion

LPDA: Lion

Animals are not clowns.
Portuguese Animal Rights League.

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis

LPDA: Chimp

LPDA: Chimp

Animals are not clowns.
Portuguese Animal Rights League.

Advertising Agency: Partners Lisboa, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis

Land Rover: Kensington High Street Creek

Land Rover: Kensington High Street Creek

Advertising Agency: SMFB, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Torgrim Nærland

Land Rover: Tottenham Court Rd. Mountains

Land Rover: Tottenham Court Rd. Mountains

Advertising Agency: SMFB, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Torgrim Nærland

Land Rover: The Picadilly Pond

Land Rover: The Picadilly Pond

Advertising Agency: SMFB, Oslo, Norway
Creative Director / Copywriter: Erik Heisholt
Art Director: Torgrim Nærland

Cordon-Bleu: Onion

Cordon-Bleu: Onion

Cookware for connoisseurs.

Advertising Agency: Smith Reklambyrå, Sweden
Art Director: Christopher Barnekow
Copywriter: Gustaf Grapengiesser
Photographer: Tomas Monka
Account Manager: Christine Schönborg

Cordon-Bleu: Snails

Cordon-Bleu: Snails

Cookware for connoisseurs.

Advertising Agency: Smith Reklambyrå, Sweden
Art Director: Christopher Barnekow
Copywriter: Gustaf Grapengiesser
Photographer: Tomas Monka
Account Manager: Christine Schönborg

Links for 2007-12-29 [del.icio.us]

NY Times: Innovative Minds Don’t Think Alike

This NY Times article helps explain why it’s so hard to think outside of the box…the box that you created!

As our knowledge and expertise increase, our creativity and ability to innovate tend to taper off. Why? Because the walls of the proverbial box in which we think are thickening along with our experience.

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