If you see something, say something.
Advertising Agency: Saatchi & Saatchi Amsterdam, The Netherlands
Creative Director / Copywriter / Art Director: Magnus Olsson
Photographer: Chris Beeldschoon
Illustrator: Simon Spilsbury
Agency Account: Anne Bando, Eva Cortenbach
Agency Producer: Jan Willem Wiesenekker
If you see something, say something.
Advertising Agency: Saatchi & Saatchi Amsterdam, The Netherlands
Creative Director / Copywriter / Art Director: Magnus Olsson
Photographer: Chris Beeldschoon
Illustrator: Simon Spilsbury
Agency Account: Anne Bando, Eva Cortenbach
Agency Producer: Jan Willem Wiesenekker
If you see something, say something.
Advertising Agency: Saatchi & Saatchi Amsterdam, The Netherlands
Creative Director / Copywriter / Art Director: Magnus Olsson
Photographer: Chris Beeldschoon
Illustrator: Simon Spilsbury
Agency Account: Anne Bando, Eva Cortenbach
Agency Producer: Jan Willem Wiesenekker
NEW YORK (AdAge.com) — Don't overlook display advertising in 2008 — this format, which is elderly in internet years, still has some growth left in it if one major analyst's prediction pans out.
It’s getting to the point where when viewing the latest American Apparel ad you begin to wonder if they are even real. That or some art director over there has a constant hard on and can’t create anything that…
Ad forecasters generally agree 2008 U.S. ad spending will grow a bit north or south of 4%, inflated by the Summer Olympics and presidential elections. That's better than 2007, when Universal McCann's Bob Coen estimates spending grew just 0.7%.
Phil was the sun king of the golden age of TV advertising. He made commercials more entertaining than the shows they sponsored and transformed brands into pop icons with global reach. He hired me in 1985 to work on Apple, as I had at Chiat/Day. All of our meetings had been clandestine, in the kind of red-bolstered dark restaurants where industrial salesmen drink and ad people never venture. When I walked into his office in New York for the first time, he said, "If I'd known how tall you are, I never would've hired you." Yeah, he was a giant, but not a tall one.
NEW YORK (AdAge.com) — PBS's "Nightly Business Report" has lost one of its sponsors going into the new year. A.G. Edwards has dropped its 20-year sponsorship following its recent acquisition by Wachovia Securities. Investment firm Franklin Templeton Investments, San Mateo, Calif., however, has renewed its 17-year sponsorship of the program through 2011.
Sassy bloggers, take note: Gawker might be down to drop you a few thou if you can raise traffic amongst its sites, which include Gizmodo and Defamer. Jason Calacanis, the golden child of Weblogs Inc., looks at the compensation…
Something for the true ad junkies: Ad Tunes’ Top Ad Music of ’07! Show-stoppers in the more musical component of advertising include Beyonce, who made appearances in ads from Armani, AmEx, DirecTV and Samsung; the Beatles, which enjoyed a…
Until his death in October, Robert Goulet was the guy who messed with your stuff while you languished in an Emerald Nuts-less, mid-afternoon, low-energy stupor. Deprived of its charismatic star, Goodby, Silverstein & Partners takes the campaign into even stranger territory this year. In the latest spots, Goulet is replaced by the models from the “Addicted to Love†video and by Swiss Family Robinson. Both are at least as mischievous as Goulet was, but maybe not quite as charming.
—Posted by Tim Nudd
Muck about with Muck About, a Match.com game for UK residents more interested in beer and french fries than “icky” things like flowers and chocolate, courtesy of TAMBA. Because yobs need love too….
NEW YORK (AdAge.com) — Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.
Chris Bosh of the Toronto Raptors would love to play in the NBA All Star Game, so he’s begun his own grassroots campaign seeking fan votes. Like many populist appeals, Bosh’s involves a down-home parody of a used-car-dealer commercial. Pay careful attention to his exaggerated drawl, because he’s proud of it. “A lot of people talk like that where I’m from, so I know the slang,†the Texan tells Toronto’s Globe and Mail. If Bosh fails to gain a roster spot, perhaps they could hire him to do the promos instead.
—Posted by David Kiefaber
LONDON (AdAge.com) — British retailers, braced for a disastrous Christmas, were instead content with a modest but stronger-than-expected 2.5% increase over December 2006, according to a British Retail Consortium estimate. But the outlook for 2008 is pessimistic.
To bribe — oops, drive — people to wordherinnerd.be, a campaign subsite for Bongo gift coupons, Duval Guillaume gives us “There are better ways to be remembered!” Here’s a taste. Back at the subsite, users can upload humiliating videos…
NEW YORK (AdAge.com) — I find myself in the unexpected position of wanting to defend "Raw" against detractors who clearly haven't bothered to watch it. So I borrowed a few recent episodes from a torrent site of dubious legality and went to work. What I found was an offering louder, brighter and just plain bigger than the syndicated WWF "Superstars" show I used to watch on Saturday mornings.
Does anyone read the DrudgeReport anymore? Apparently they do because Mediabistro’s FishbowlNY called our attention to an ad that appeared on the front page of Drudge Sunday, December 30. Viewing the screenshot FishbowlNY took you might ask “what ad?”…
Radiating gorgeous beauty and steamy sexuality all at once, Anne Hathaway stormed the scene a few years ago in a little movie called The Princess Diaries which turned ouut to be not so little after all spawning a sequel….
What? Groan… Hello? Oh damn, is it 2008 already? Do we really have to go back to work? All that eggnog, skiing, presents and endless repeats of Christmas movies was becoming an enjoyable norm. Oh well. One does have…
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