Hasta La Creative!

Phil was the sun king of the golden age of TV advertising. He made commercials more entertaining than the shows they sponsored and transformed brands into pop icons with global reach. He hired me in 1985 to work on Apple, as I had at Chiat/Day. All of our meetings had been clandestine, in the kind of red-bolstered dark restaurants where industrial salesmen drink and ad people never venture. When I walked into his office in New York for the first time, he said, "If I'd known how tall you are, I never would've hired you." Yeah, he was a giant, but not a tall one.