Beach Park: Soul

Beach Park: Soul

You can’t wash your soul without getting wet.
Summer at Beach Park. Because we’re made of water.

Advertising Agency: Verve Comunicação, Fortaleza, Brazil
Creative Director: Fernando Costa
Art Directors: Túlio Pinheiro, Leonardo Gonçalves
Copywriter: Leonardo Gonçalves
Illustrator: Adelmo Barreira
Photographer: Falcão Jr.
Published: December 2007

Dubai’s Next Man Made Island – The Universe

(TrendHunter.com) Seeming trying to prove that too much is not nearly enough the Dubai developer of “The World” has just announced plans to build the “The Universe” which they will squeeze in between “The World” and Dudai’s increasingly crowded coast.

“The Universe” will occupy 3,000 hectares of l…

Smart fortwo: Test-drive glasses

Smart fortwo: Test-drive glasses

Put on. Drive off.

Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Directors: Toygar Bazarkaya, Sebastian Hardieck, Ralf Zilligen
Creative Director: Ton Hollander
Art Directors: Vera Schuchardt, Elias Kouloures
Copywriters: Elias Kouloures, Vera Schuchardt
Released: December 2007

Three-Wheeled Green Machine – TREV Concept Car (GALLERY)

(TrendHunter.com) Trev! What makes this little guy unique is that it was designed by the students at the University of South Australia.

After spending several years in development, out spawn Trev, a three-wheeled green machine.

Fully electric and fully loaded, the Trev uses a 5th of the energy a conventional car …

PMU: Hong Kong Cup

PMU: Hong Kong Cup

Advertising Agency: RappCollinsParis, France
Creative Director: Gilles Duplan
Art Director: Guillaume Paquin
Copywriter: Romain Pergeaux
Published: December 2007

American Express Gold Card: Fashion show

American Express Gold Card: Fashion show

On my planet I’ve a first row seat during fashion events.

Advertising Agency: Ogilvy&Mather, Milan, Italy
Creative Directors: Roberto Greco, Dennis Lewis
Art Director: Flavio Martucci
Copywriter: Fritz Conti
Photographer: Riccardo Vimercati
3D illustrator: Franco Tassi
Published: September 2007

American Express Gold Card: Dress

American Express Gold Card: Dress

On my planet I buy a dress in Milan and I dress in NY.

Advertising Agency: Ogilvy&Mather, Milan, Italy
Creative Directors: Roberto Greco, Dennis Lewis
Art Director: Flavio Martucci
Copywriter: Fritz Conti
Photographer: Riccardo Vimercati
3D illustrator: Franco Tassi
Published: September 2007

Guerrilla Fashion Boutique in Singapore – “Old School” Comme Des Garcons

Guerrilla fashion boutique Comme des Garcons, which has a habit of setting up shop in the most unusual venues, has done it again. For its only store in Southeast Asia, the Paris-based, Japanese label has picked the disused bookshop of Singapore’s former Methodist Girls School.

Called (what else?…

Guerrilla Fashion Boutique in Singapore – “Old School” Comme Des Garcons

(TrendHunter.com) Guerrilla fashion boutique Comme des Garcons, which has a habit of setting up shop in the most unusual venues, has done it again. For its only store in Southeast Asia, the Paris-based, Japanese label has picked the disused bookshop of Singapore’s former Methodist Girls School.

Called (what else?…

Legambiente: Global warming

Legambiente: Global warming

Is your worrying global enough?
Face the problem before it’s too late.

Advertising Agency: Grey, Milan, Italy
Executive Creative Director: francesco Emiliani
Art Directors: Letizia Bozzolini, Andrea Salvaneschi
Copywriters: Livia Cappelletti, Marco Carucci
Photographer: Zona 13

Family Violence Partnership: 30 Reasons

Family Violence Partnership: 30 Reasons

Advertising Agency: SERVE, Milwaukee, USA
Creative Director: Gary Mueller
Art Director / Photographer: Brent Goral
Copywriters: Ross Lowinske, Gary Mueller
Published: 2007

Edible Furniture – Biodegradable Starch Chair by Max Lamb

(TrendHunter.com) The Starch Chair by Max Lamb evokes in me strong hope for the future of green furniture design. The chair shown above is created by squirting out a continuous tube of starches which are layered so that the starch forms the shape of a chair. A chair made of starch is, of course, edible, easily biodeg…

Pocahontas Pretty – Native American Fashion (GALLERY)

(TrendHunter.com) If a modern-day Pocahontas wore couture, it might look something like this. If you’re seeking sartorial inspiration for next season’s wardrobe, the famous New World princess may be a good icon.

Native American influences were seen in many Spring/Summer 2008 runway collections, from prints and fabr…

Chris Fisher – Radio Presenter: Microphone

Chris Fisher - Radio Presenter: Microphone

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Milos Ilic
Art Directors / Illustrators: Rishi Chanana, Sakib Afridi
Copywriters: Rishi Chanana, Sakib Afridi, Sandeep Fernandes
Other additional credits: Kishore Ramchandran
Released: December 2007

Nissan Pathfinder: Invisible

Nissan Pathfinder: Invisible

Except for the invisible stealth-mode feature, it’s got everything else.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta
Copywriters: Sandeep Fernandes, Sakib Afridi
Photographer: Kundan Raut
Published: January 2008

Nissan Pathfinder: Dogwalker

Nissan Pathfinder: Dogwalker

Except for the auto dog walking feature, it’s got everything else.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta
Copywriters: Sandeep Fernandes, Sakib Afridi
Photographer: Kundan Raut
Published: January 2008

Nissan Pathfinder: Hovercraft

Nissan Pathfinder: Hovercraft

Except for the hovercraft deployment feature, it’s got everything else.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta
Copywriters: Sandeep Fernandes, Sakib Afridi
Photographer: Kundan Raut
Published: January 2008

Geeky Eyewear- Lab Chic Glasses Have Built in Camera (GALLERY)

(TrendHunter.com) Geeky science lab glasses are being given the style thumbs up, as seen on the catwalk at Dolce and Gabanna and in UK middle market stores. However, beware, this last pair comes with a built in camera, hidden in the frame. The camera is linked up to a small video screen that can be hidden inside the…

Bufalo Spicy Sauce: Cocktail

Bufalo Spicy Sauce: Cocktail

Advertising Agency: DDB México
Creative Directors: Yosu Arangüena, Martín Campo, Carlos Brambila, David
Alvarez
Art Director / 3D Illustrator: Francisco Concha
Copywriter: Yosu Arangüena
Photographer: Victor Deschamps
Agency Producer: Damiana Marín
Published: December 2007

Bufalo Spicy Sauce: Popcorn

Bufalo Spicy Sauce: Popcorn

Advertising Agency: DDB México
Creative Directors: Yosu Arangüena, Martín Campo, Carlos Brambila, David
Alvarez
Art Director / 3D Illustrator: Francisco Concha
Copywriter: Yosu Arangüena
Photographer: Victor Deschamps
Agency Producer: Damiana Marín
Published: December 2007