LONDON – Germany’s Tribal DDB has won the Best in Show prize at the 2008 John Caples International Awards with a video-blog for Volkswagen, while Proximity was the most awarded network.
The Wall Street Journal is reporting on the lengths YouTube is going to help make Toyota’s wishes comes true.
The car maker paid $4 million for a new destination on the site, dubbed “Best in Jest.” Special algorithms created by YouTube find up-and-coming comedy videos on the site each week and feature them in Toyota’s designated space. “Best in Jest” rolls out next week.
Toyota also is sponsoring a sketch-comedy contest on the site called “Sketchies,” where users can post funny videos with the chance to win as much as $25,000.
The article also mentions something called a contest-maker program, which pops out custom-made contests.
“The contest platform is like an empty vessel for a great creative idea,” says Jamie Byrne, client solutions lead for YouTube.
Here’s LisaNova explaining the Sketchies 2 contest rules.
I Can’t Believe It’s Not Butter continues its current Surreal Life experiment by adding Omarosa from The Apprentice to its new campaign. Following the Gary Coleman and Dustin “Screech†Diamond videos, Omarosa offers her own “confessional,†expressing remorse for her bad behavior over the years. Somehow this relates to the product. Promoting this is not what Omarosa’s publicist needs after yesterday’s screw-up.
—Posted by Tim Nudd
(TrendHunter.com) This is as good as it gets if you’re into handcuffs and that sort of thing for…well whatever strikes your fancy. Joking aside, pervs, this handcuff watch is a very interesting piece of jewelry. I’m not gonna get into any philosophical or psychological mumbo jumbo about this watch representing repr…
(TrendHunter.com) Spider silk has long been recognized for its significant strength to weight properties. However, producing it on a commercial scale has proven elusive. It seems that when large quantities of spiders are put together, they tend to eat each other. Not a desirable feature for any farm! Fortunately, a …
(TrendHunter.com) Subject to fetish, seen as a necessary nuisance, a protection, a manifestation of female beauty and seduction, or of pure aesthetics, the bra is an extremely important piece in the feminine world.
During the sixties of the last century women threw their bra’s in any fire available during this per…
Subject to fetish, seen as a necessary nuisance, a protection, a manifestation of female beauty and seduction, or of pure aesthetics, the bra is an extremely important piece in the feminine world.
During the sixties of the last century women threw their bra’s in any fire available during this per…
(TrendHunter.com) Take a break from complicated advanced technology with this fun free pinhole camera! Download, print and build your own beautiful pinhole camera, designed exclusively with Corbis images and illustrations. And it works! Designs include Peyote, Photos Of Your Mother, Dr. Livingstone, Astrocam and Pabl…
Boston’s Hill, Holliday produced this intense and effective pro-bono effort for Tap Project, a nationwide effort by restaurants to raise money for Unicef’s global clean-water initiative. Both the print ad (see the full image here) and the TV spot, “Monsters,†share the central image of a teddy bear floating in a nasty-looking pond. But gators aren’t the culprits—deadly bacteria lurking in the murky depths are the real enemy. It’s unsettling. Leaves my mouth dry. Most of us can safely quench such thirst whenever we want. To help those who can’t, visit tapproject.org.
—Posted by David Gianatasio
LONDON – The Institute of Practitioners in Advertising has elected three more agencies into its membership, bringing the number of IPA members to 274.
Regarding this probably NSFW MySupermarket ad, I’ll have to quote philosopher/hero to children everywhere Zapp Brannigan and say I’m unfamiliar with the type of thing I’m seeing. However, it’s not bad at all. It’s obvious that the girl is new to this—there’s more appealing food than baked beans to spread all over your manfriend, and you’re not actually supposed to eat what you’re tantalizing him with. But the important thing is that they’re spending time together as a couple. It’s a good thing Gogurt wasn’t on their shopping list, or this could have been even more graphic.
—Posted by David Kiefaber
On-demand services are red-hot right now. I read that on MediaBistro, so it must be true. And my social network for people named Dave and my virtual realm (DaveWorld) haven’t really caught on, so I need a new scam. I mean, gimmick. I mean, media channel. Therefore, I introduce: Dave on Demand! It’s still in the planning stages, but you can count on premium content. Which you’ll pay a premium for. There’s some cool footage of me and my short-lived grunge-rock band the Banned (note clever Beatles/Led Zep-style misspelling!) performing on Brookline Access Television circa 1991. If I ever get that VHS digitized, you can watch me rock out—on demand! I also made an artsy student film at Boston University (go Terriers! Beanpot! Woo-hoo!) that features the same shot of my roommate Nick walking into a room over and over, because I couldn’t work the editing machine. I’ll upload some episodes of Barney Miller to round things out. Especially the one where Wojo wears a dress. That was classic. As for the adult-oriented Dave After Dark programming—let’s just say AdFreak’s other Davids, Kiefaber and Griner, don’t mind working “blue,†but I defy them to find anyone willing to pay for it!
—Posted by David Gianatasio
This is not a test. Not of your hearing anyway. It’s more a measurement of your humanity. And rather than spoil the surprise of the hearing test getting shanghaied halfway through by a little girl talking about how often her parents fight, we’ll just say that it’s a very eerie, unsettling way for the Norwegian Red Cross to draw attention to an important issue. Effective, though. And given the subject at hand, a necessary approach as well. But in the interest of preserving our typically lighthearted atmosphere, let’s cut the heaviness by showing a monkey passed out drunk.
—Posted by David Kiefaber
(TrendHunter.com) At first glance, this new McDonalnds Swedish ad looks very offensive and racist. It says in bold typical McD yellow font “We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.” But if you look at the fine print at the footer of the ad, it says “Nor Swedes, South …
At first glance, this new McDonalnds Swedish ad looks very offensive and racist. It says in bold typical McD yellow font “We don’t hire Turks, Greeks, Poles, Indians, Ethiopians, Vietnamese, Chinese or Peruvians.” But if you look at the fine print at the footer of the ad, it says “Nor Swedes, South …
(TrendHunter.com) Little Kitchen is a sweet range of kids cookware produced in order to get them involved in the kitchen to help their mother with lunch. The innovative brand also runs a kids’ cooking school from their North Fitzroy retail store in Melbourne, Australia. Kids can learn basic cooking techniques in a cu…
(TrendHunter.com) Bauer is the newest cool bar in Sodermalm – Stockholm’s Soho – opened on February 28th, 2008. Bauer, a former watering hole on Gotgatan’s nothern end, has been designed by Dizel & Sate, urban designers known for collaborating with stylish clients, such as H&M;, Hugo Boss and Peak Performance. Bauer, …
LONDON – Trinity Mirror’s Daily Record edged its circulation up in the February ABCs, as the only Scottish title to move upwards.
LONDON – Film distributor Optimum Releasing has appointed Cocktail Marketing to create promotional partnerships for new dance film, ‘Make it Happen’.
LONDON – The Evening Standard’s circulation fell 2.26% from January to 288,157 copies in February, while its London freesheet competitors held steady, according to the latest newspaper ABC figures.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
