The Economist: Striking writers

The Economist: Striking writers

Advertising School: Dublin Institute of Technology, Ireland
Copywriter: Edwina Nolan
Tutor: Michael Walsh

Social Media Skills Are Generally Lacking

According to Brian Morrissey at Adweek, the agency business has miles to go before it sleeps.

TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them feedback on their agencies’ abilities to help. TNS found, in its words, “Agencies don’t get it.”

Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video sharing sites for themselves.

Hmmm…

The agency where I work has a MySpace page, YouTube page, Flickr page, a company blog, a robust extranet with massive user participation and we bring social media solutions to our clients. I understand BFG is different, but we’re not the only one.

Outdoors Holographic Streaming – Transforming Studio Streamer Concept (GALLERY)

(TrendHunter.com) The Studio Streamer concept brings holographic video streaming to the street. It is a conceptual 60m2 studio that can transform itself to a hi-tech scene, for streaming videos in holographic form. It features a small 30m2 living module, a bathroom and kitchen, holographic projector, live video strea…

Puma Real Estate: Blue

Puma Real Estate: Blue

Designed on your style.

Advertising Agency: Touché, Bologna, Italy
Art Director / Copywriter: Luca d’Alesio

Puma Real Estate: Pink

Puma Real Estate: Pink

Designed on your style.

Advertising Agency: Touché, Bologna, Italy
Art Director / Copywriter: Luca d’Alesio

Front of Mind bolster team with four senior appointments

LONDON – Digital agency Front of Mind has appointed Kenneth Kawamoto, former head designer at The Hub, to the newly created role of head of creative.

Art Chair From Thousands of Toothpicks – Lune Blanche (GALLERY)

(TrendHunter.com) Young artist/designer Ah-young Yi used Wisteria to make this amazing piece of art he named, Lune Blanche which means white moon. Lune Blanche reflects a pattern of repetitive nature of the rule and the representation of a work of art. Hundreds and thousands of wooden ‘toothpicks’ were combined toget…

Sugar Free Natura: Twister

Sugar Free Natura: Twister

To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot which will be even more difficult than reading this or simply use Sugar Free Natura which contains zero calories to avoid the trouble altogether.

Advertising Agency: Rediffusion DY&R, India
Executive Creative Director: Sagar Mahabaleshwarkar, Ramanuj Shastry
Art Director: Amisha Shah
Copywriter: Mayuresh Wagle
Photographers: Amisha Shah, Bapi Bit
Production: R Viswanathan, Suresh Manjrekar, Rajendra Bitling
Released: September 2007

MEN releases multi-platform circulation report

LONDON – Manchester Evening News has become the first regional publisher to report its cross-platform audience data in one report, compiled by the Audit Bureau of Circulation.

Tories attempt to network way into power

LONDON – The Conservative Party is using social networking sites to recruit supporters as part of the digital strategy for its new ‘You Can Get It If You Really Want It’ campaign, which uses the Jimmy Cliff song of the same name as its theme.

WWF: Target practice

WWF: Target practice

Have we hit a nerve?

Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Art Directors: Xingsheng Qi, Shengxiong Chen, Jacky Lung
Copywriters: Paul Bo, Matthew Curry
Photographer: Huimin Li
Published: December 2007

Italy Bans Crotch Grabbing In Public – Self-Groping & Scratching Prohibited

(TrendHunter.com) Italy has passed a law that says that men cannot touch their private parts in public. Yes dudes! When you travel to Italy remember to keep your hands from wandering into your genitalia or you’ll face criminal charges for excessive crotch grabbing.

The ban was extended to apply in cases the Eternal…

Wait For It…Wait For It…Wait For It…Oh, OK. It’s A French GQ Spot

french_gq.jpg

Maybe it’s just us but we’re not sure we’d stick around the entire two minutes just to find out this commercial is for the launch of French GQ.

Indchemie Pharma: Support

Indchemie Pharma: Support

Child education society calling for support.
About 1 out of every 8 children in the world is trapped in the most abhorrent forms of child labour. Help us to give them a better life.

Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Rohit Mukherji
Published: January 2008

Mass Education: Russian doll

Mass Education: Russian doll

When you educate a girl, you educate a family.

Advertising Agency: Triton Communications, Mumbai, India
Creative Director: Shayam Samant
Art Director: Sagar Chhabria
Copywriter: Mayank Yadav
Illustrator: Chaitanya Surpur
Published: November 2007

Pine Sol: Nuns

Pine Sol: Nuns

Advertising Agency: Dieste Harmel, San Francisco, USA
Chief Creative Officer: Aldo Quevedo
Executive Creative Director: Carlos Tourne
Senior Creative Director: Raymundo Valdez
Art Director: Eduardo Cintron
Senior Copywriter: Alex Toedtli
Photographer: Dorit Lombroso
Agency Print Producer: Tish Verdin
Published: January 2008

DDB, Paris Debuts First Ad Promoting First Issue of The French Version of GQ


originally from http://www.brentter.com/gq-france-the-ideal-man-commercial/
[link contains more content, including photo gallery & behind the scenes film clip]

DDB, Paris just released their first commercial for the soon to be published French version of popular Men’s magazine GQ. In it they give us a checklist for what being the “ideal man” would entail. Pretty funny. From the exaggerated running form in “Graceful” to my personal favorite transition being “Sensual” to “Likes Animals” to “A bit like De Niro.” The ad ends letting us all know that sorry ladies, “The perfect man doesn’t exist…His magazine, Maybe. GQ”
All in all this is probably the best spot for a men’s magazine i’ve seen to date. It appeals to both crowds in its clever usage of humor and wit. I will say this though, the spot doesn’t have any of the feel of the actual magazine (yes I’ll admit I subscribe to GQ), but then again, who cares, it’s fun to watch.

The spot was created by DDB, Paris and directed by Les Minis Vegas (MiniVegas).
Alexandre Hervé and Sylvain Thirache were the CDs with both Sophie Megrous and Julie Mathiot producing this piece (Fabien Teichner was the copywriter). La Pac, Paris was the production company used for this spot.

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Special Olympics: Medal

Special Olympics: Medal

Proud sponsor of the 2008 Canada Winter Games.

Advertising Agency: Grey, Toronto, Canada
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl

Published/Released (Month, Year): February, 2008

The Power Plant: Appreciation

The Power Plant: Appreciation

Advertising Agency: Grey, Toronto, Canada
Art Director: Gerald Schoenhoff
Copywriter: Jason Buback
Photographer: Stock
Published: December 2007

The Power Plant: What the hell

The Power Plant: What the hell

Advertising Agency: Grey, Toronto, Canada
Art Director: Gerald Schoenhoff
Copywriter: Jason Buback
Photographer: Stock
Published: December 2007