Jan 21

Sexing Up Store Image – John Lewis Brand Boosting Swimwear (GALLERY)

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(TrendHunter.com) John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.

A spokesperson says they needed to “sex up” its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping t…

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