Hasta La Creative!

LONDON – Macdonald Hotels and Resorts have appointed Feather Brooksbank to manage its media planning and buying account following a pitch.

NEW YORK (AdAge.com) — Broadcast-network TV's place in the media landscape is changing, acknowledged NBC Universal CEO Jeff Zucker this morning, and as such, consumers can probably expect less scripted fare, but more shows aimed at reaching broad swaths of audience.

Amid lethal violence in Tibet and anti-Beijing demonstrations elsewhere, do you suppose some Olympic sponsors are quietly wishing they’d chosen to spend their marketing money elsewhere? It’s one thing when activists are criticizing you for insufficient fealty to an abstraction like human rights; it’s another when consumers en masse are seeing reports (and, perhaps, photos) of bloodshed in the streets. There’s a history of “ambush marketing” in which companies that aren’t official sponsors try to link themselves to the Olympics. This time around, one can imagine a brand publicizing the fact that it isn’t a sponsor. (Then again, it’d have to be a brand that has no ambition of doing business in China in this millennium.)

—Posted by Mark Dolliver

And on it goes. We already saw Virgin Mobile in Canada capitalize on the Spitzer scandel. Now Adage.com is reproting that Georgi vodka is in talks to put the bottom of former New York Gov. Eliot Spitzer’s call girl, Ashley Dupre, on the backside of every bus in New York.

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Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Sebastian Valenzuela
Art Director: Hugo Gallardo

Unless you've been on a retreat for the past two years, the holy mantra is how to transform your advertising agency into an interactive agency. We don't want to end our days as washed-up dinosaurs on the agency landscape. Here's what we've done to accelerate our own metamorphosis and also what I've observed taking place amongst our peer set.

LONDON – Deloitte is investing £1.75m in sponsoring the Royal Opera House for five years, creating a three-day festival that will aim to attract young professionals to Covent Garden.

He has the memory of an elephant, but his remembrances are no good.
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Cage, whip and chain. Who is the animal anyway?
Keep animals away from the circus.

Advertising Agency: Longplay, São Paulo, Brazil
Creative Director: Fernando Luna
Art Director / Illustrator: Marcel Manzano
Copywriter: Marcel Petroff
Photographer: Getty Images, Esmeralda Hannah

Coffee with nut aroma.

Advertising Agency: Draftfcb Kobza, Vienna
Creative Director: Joachim Glawion
Art Director: Edith Büyükdoganay
Copywriters: Edith Büyükdoganay, Rita-Maria Spielvogel
Photographer: Corbis
Production: Andreas Furtner, Rotfilter, Vienna
Published: November 2007