Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Anuchai Sricharunputong, Nok Pipattungkul, Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn
Chrysler doesn’t just make cars. ChryslerListens.
According to Ad Age, Chrysler also reframed the focus group, presumably while listening, calling it “on-demand customer collaboration” instead.
Bold moves.
(TrendHunter.com) Spring is hopefully near, soon parks will be invaded by people picnicing outdoors. Sure, who wouldn’t like laying down on the grass and eating cheese, drinking wine?
It’s even better if you have one of those classic blankets with you! It’s even better if you happen to wear one of them!
Wait f…
LONDON – Disney-backed kids’ TV channel Jetix has agreed a deal with Orange to offer TV content to the mobile phone operator’s users in the UK, Portugal, Romania, Poland and Moldova.
Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Anuchai Sricharunputong, Nok Pipattungkul, Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
Copywriter: Kongpope Siriwattanagarn
Advertising Agency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director / Copywriter: Subun Khow
Art Director: Supparat Thepparat
Photographer: Anuchai Sricharunputong, Nok Pipattungkul, Remix Studio Bangkok
Retoucher: Remix Studio Bangkok
(TrendHunter.com) In this day and age, a large percentage of the population in developed countries is either seeing a metal health hygienist or therapist (psychiatrist, psychologist, counselor) or has seen one at some point in their life. From the way things are presented, people are made to feel that if they’ve neve…
It wasn’t long ago that patriotism, idealism and job security helped to fill the halls of NASA with some of our nation’s brightest young people—including, for the sake of disclosure, my mom. But things change, national priorities shift, and government agencies like NASA now face the daunting task of attracting a new generation of stellar employees. Recently, four young NASA workers created a slideshow called “Generation Y Perspectives,†which has both earned praise and raised hackles throughout the space industry. The presentation (which you can download here) is a lucid and earnest appeal for NASA to re-ignite the enthusiasm for space by reaching out directly to today’s hyper-connected youth. The authors have even started the ball rolling by overhauling the OpenNASA blog and launching a Twitter feed. Their other marketing-savvy suggestions include having astronauts Twitter from space and letting kids control a Mars rover from their classroom. Not surprisingly, there’s been some backlash from those who feel the Gen Yers are being “self-indulgent, short-sighted, arrogant and brash.†But if they were truly self-indulgent, wouldn’t these young idealists have bypassed NASA and be comfortably employed somewhere that’s focused daily on appealing to new generations? Like, say, any corporation that cares about its future?
—Posted by David Griner
LONDON – Drinks retailer Thresher Group has hired Vibha Hardaker as group marketing director.
LONDON – Drinks retailer Thresher Group has hired Vibha Hardaker as group marketing director.
With money to burn from Hanes, a scruffy guy called Dave — who’s clearly approaching midlife with misgivings — is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)
(TrendHunter.com) A new social site, IBeatYou just launched where users can make up a contest, such as “best group lip-dub music video†or “cutest feet” or “best beard,†then submit entries and compete with others to be voted the winner.
The celebrity connection comes from the fact that the site is co-found…
(TrendHunter.com) Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best!
Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek “Reading” ad asks you the following qu…
(TrendHunter.com) These steampunk clocks are all hand-made by Roger Woods, who calls his collection Klockwerks.
The term “steampunk” denotes works set in an era or world where steam power is still widely used—usually the 19th century, and often set in Victorian era England—but with prominent elements of art and …
(TrendHunter.com) Use the term “video conferencing†and people start looking wary recalling only having experienced jerky, fractured images and out-of-sync audio. Even today, after more than 40 years when AT&T;first introduced the Picturephone at the New York World’s Fair in 1964, few are impressed by the techn…
Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: “If sexually abused children never get help, they never outgrow their trauma.”
The ad is very effective in conveying the trauma that abu…
Are you a young go-getter? If so, you could be a Future Lion. AKQA is looking for entrants for its third annual Future Lions competition held at Cannes. The digital shop has a snazzy new Web site, complete with an artsy rendering of the awesome Future Lion mascot, and a Facebook page. The brief: “Advertise a product from a global brand in a way that was not possible five years ago—to an audience you choose. Think about what’s around now that wasn’t around then. As technology is constantly changing, this is your chance to come up with the next big thing. Invent a new medium. Use something traditional in a way no one’s thought of before.â€
—Posted by Brian Morrissey
LONDON – Jamie Galloway, the COI’s long-serving director of digital media, is to leave the government body for digital media consultancy Circus Street.
Smashing Pumpkins are suing Virgin Records for using the band’s name and music in a “Pepsi Stuff” promotion with Amazon.com. The group claims its “artistic integrity†is at stake, but the whole thing is generating more press than their last five albums combined, so the lawsuit’s probably well worth the price of filing. (Maybe Virgin sued itself in an effort to build buzz and move some Pumpkins product. These guys haven’t been that popular lately—what’s a record label to do?) Check out the amps in that picture. The group could probably work something out with Target.
—Posted by David Gianatasio
From: Big Corporate CEO
To: Staff
Re: Let’s Go GREEN!
We’ve all heard a lot lately about how going green can improve a company’s brand image, better position its products in the marketplace and boost the bottom line. I’m not sure if any of that is true, but we’ve got to try something or we’ll be off-shoring the commissary service next. You know how long it takes to get a Cobb salad delivered from Mumbai? I don’t ever want to find out, so let’s just go green and see if that helps. Since I laid off the call-center staff, we’ll be converting that department into a hydroponic garden. The automatic dialers will be reprogrammed to play Bach (I read somewhere that produce likes classical music), and the sprinklers will be set for twice-daily misting. In an effort to reduce carbon emissions, all company cars will be replaced by Vespa scooters, and for those ferrying around clients, Radio Flyers will be available. Employees caught using Styrofoam cups or plastic silverwear will be fired on the spot. And from now on, let’s see quills on those pens. I’ve promoted the hydrangea in reception to vice president and asked it to oversee this initiative. If you’ve got any questions, concerns or complaints: Tell it to the plant!
—Posted by David Gianatasio
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