Emirates Environmental Group: Crude oil

Emirates Environmental Group: Crude oil

What goes around comes around. Keep the sea clean.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrators: Nabil Kamara, Ashish Vaze
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008

Emirates Environmental Group: Bottle caps

Emirates Environmental Group: Bottle caps

What goes around comes around. Keep the sea clean.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrator: Nabil Kamara
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008

Land Rover launches 60th anniversary global marketing drive

LONDON – Land Rover is launching a global campaign highlighting its heritage to mark its 60th anniversary.

Bauer adds online business directories to brand sites

LONDON – Bauer Advertising is to launch a series of online business directories linked to its media brands Heat, Closer, FHM, Zoo and Empire.

Growing Brains: Beach

Growing Brains: Beach

Don’t let your baby, lead the way!

Advertising Agency: Grey – Mena Network
Creative Director / Copywriter: Ahmed Bahey
Art Directors: Mohamed Farid, Osama Mahran

Growing Brains: Garden

Growing Brains: Garden

Don’t let your baby, lead the way!

Advertising Agency: Grey – Mena Network
Creative Director / Copywriter: Ahmed Bahey
Art Directors: Mohamed Farid, Osama Mahran

Growing Brains: Home

Growing Brains: Home

Don’t let your baby, lead the way!

Advertising Agency: Grey – Mena Network
Creative Director / Copywriter: Ahmed Bahey
Art Directors: Mohamed Farid, Osama Mahran

KFC: Ring

KFC: Ring

Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director / Copywriter / Illustrator: Hitesh Malaviya

darylstock.com: Watermark

darylstock.com: Watermark

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriters: Ranadip De, Nrusingha Chaudhary
Released: January 2008

Joanna Bailey joins the Bare Film Company

LONDON – The Bare Film Company has signed director Joanna Bailey for commercials representation.

Ford: Take away till 15 March

Ford: Take away till 15 March

Advertising Agency: Olgivy, Paris, France
Art Director: Janet Ryan
Photographer: Roberto Badin
Post-production: Asile
Published: March 2008

Sony Ericsson to widen Dare brief

LONDON – Sony Ericsson is to strengthen its online presence across EMEA, and has appointed Dare to handle its digital activity in the region.

Mineirinho Zero: Surfers

Mineirinho Zero: Surfers

A new maneuver that every surfer will try: cutout sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Backpackers

Mineirinho Zero: Backpackers

That’s one thing you won’t miss on your travel: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Fashion

Mineirinho Zero: Fashion

Nothing in a night out, if you mean sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Healthy

Mineirinho Zero: Healthy

Now you know that life’s better if you leave some things behind. Like sugar, for instance.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Mineirinho Zero: Fighters

Mineirinho Zero: Fighters

There’s one opponent you won’t have to fight no more: sugar.
Your life. Your flavour.

Advertising Agency: PS10, Rio de Janeiro, Brazil
Creative Directors: Digo Souto, Leonardo Cavalcanti
Art Director: Digo Souto
Copywriter: Renato Alt
Illustrator: Helton Nascimento
Photographer: Manufatura Digital
Published: March 2008

Online adspend set to overtake TV in 2009

LONDON – Online advertising revenues will overtake traditional television ad revenues by 2009, as internet adspend jumped 38% last year, according to a report by the Internet Advertising Bureau.

Virgin Atlantic ‘extras’ face axe

LONDON – Virgin Atlantic is considering scrapping its in-flight beauty therapy. The service, available in its Upper Class cabins, has underpinned its strategy to differentiate itself from rival carriers.

Trade body backtracks over warning on BOGOFs

LONDON – The Institute of Sales Promotion (ISP) has been forced to revise its claims that marketers will no longer be allowed to use the term ‘buy one get one free’ (BOGOF) to comply with new legislation.