If the U.S. were a client, any ad agency worth its salt would recommend a serious brand assessment. A recent New York Times poll found 81% of Americans believed "things have pretty seriously gotten off on the wrong track." Sounds like a classic business problem to me.
You never really know how small the world is until you start working with stock photography. One day, you’re putting a young professional on the cover of a bank brochure; the next, you’re seeing the same young professional in a university bookstore ad. Thus is the blessing and the curse of Jennifer Anderson, who posed for a stock photo shoot more than 10 years ago. Those shots of her looking hip yet studious have since popped up in countless ads and on book jackets for everything from Backpacking With God to Interpersonal Psychotherapy for Depressed Adolescence, leading her to be dubbed “The Everywhere Girl.†Thanks to image-recognition software, it’s easier than ever to collect her endless appearances. In fact, she’s more “everywhere†than ever these days: You can read her blog (which includes “recent sightingsâ€) and follow her on Twitter. Do you have a favorite stock-art celebrity that you love or hate to see all over the marketing map? If so, post a link in the comments, and maybe we can crown the new Everywhere Person. Via Presurfer.
—Posted by David Griner
NEW YORK (AdAge.com) — How is it that NBC Universal and Bravo allowed one of their top-rated shows to defect to rival Lifetime? According to a lawsuit filed yesterday in the New York Supreme Court, it's because Harvey Weinstein was only going to let them have "Project Runway" beyond this year if they agreed to pay for a bunch of other "second-tier" films they really didn't want.
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One thing you have to consider in the world of advertising and promotions today, you better be open to the consumer acceptance and reaction of the ads you are going to release. This involved consideration towards the areas of cultural, legal, political and social factors which are normally considered in doing business.
Apparently, releasing an ad is one thing but to be forced to pull it out due to bad corporate image and controversies will entirely hurt the brand image. Apparently, this is the issue that hit the company distillers of
The billboard ad has the slogan “In an Absolut World” slapped over a pre-1848 map showing
California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year. Â Although it was not shown in the
United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut’s maker said on Sunday the ad campaign would cease.
(Source) Yahoo News
As far as newspapers are concerned, much of the call is geared towards shifting from the usual paper used printing news to the paperless online news circulars today. If you will notice, a lot of newspapers today have a similar site online which many would find as redundant.
Apparently, this is because not all people are still familiar with the web. Add to the fact, the cost for advertising online compared to print advertising in the papers is different. There will be a preference on where to advertise as long as it targets the proper market being catered to.
As stated earlier, not all people are adept with technology and knowledge of accessing news and other standards newspaper articles may need a little bit more time for them to get used to.
That is one reason why print and online news are still present today. They cater towards different markets which in turn will drive the proper modes of targeted advertising.
Related Source: Canadian newspapers holding their own group
(TrendHunter.com) Joining GM, BMW is ready to embrace social media, as demonstrated by The Ramp, their recently launched campaign to promote the new 1-Series.
BMW seems to be testing the powers of viral by leveraging new media marketing tactics. In addition to marketing on Facebook and hosting a “Miss Ramp” contest …
WASHINGTON (AdAge.com) — The International Advertising Association's 41st annual World Congress is themed "What's Coming Next." The consensus among executives gathered here is that more focus will be placed on using digital creative to engage users rather than just advertise to them.
There are a multitude of ways to resist modern corporate culture. One can turn the TV off, walk to work or live off the grid. If one is an artist, there are even more options.
Chris Held is an artist.
Today’s highly refined marketing machine appeals to our personal hopes, wants, needs, and dreams to effectively entice us to the point of purchase. Advertisers have found such success by making many of the same promises offered by religion. Love, happiness, acceptance, and comfort are now offered by corporate America and made available in a pill, wrapped in plastic, or with free shipping. Religious organizations have quickly taken cues from marketers and now spew their everlasting-life-guarantees over airwaves and across billboards.
In the installation, Overstock [jáce gáce, Portland OR, April 2008], Chris Held unites the messages of product marketing and religious practice by creating a monolithic shrine to the modern commodity.
The exhibit runs from Apr 4th – 25th, 2008.
image courtesy of PortlandArt.net
[via Rob Walker’s Murketing]
(TrendHunter.com) Holy legs! Cameron Diaz is featured in a white hot summer pool inspired cover shoot in the upcoming May issue of British GQ magazine.
The 2008 Hollywood Special issue features Diaz is photographed by Simon Emmett in a smoking hot skimpy black swimsuit relaxing by the pool under the LA sun.
Diaz d…
(TrendHunter.com) This is an update on the original trend from over a year ago which focused on James Clar’s 3-D cubes.
“While Clar’s cubes are simply amazing, they can only display monochrome images,” Technabob says.
Now, a company in China has taken the same concept and created a multi-color version. That com…
(TrendHunter.com) Japanese businesswomen have picked up on the Geisha concept and are paying up to $50,000 a night for male companionship. They meet their hosts in the hundreds of venues that have established themselves for this type of meeting around Tokyo. The only exchange between the individuals is compliments, n…
(TrendHunter.com) Oooo…There’s something cringe-inducing about having your appendix removed through your vagina. Uh… What happens if your a guy? In a bid to do away with the scarring, pain and the long recoveries surgeons are using a technique called “natural orifice” surgery.
In a surgical first, doctors at th…
LONDON – Digital creative agency Perfect Fools has appointed former Strawberry Frog creative Mark Chalmers as a senior partner as it continues to expand with plans to open an office in Amsterdam this spring.
“The 2008 Beef Ambassadors are encouraging folks to share their enjoyment of beef by submitting videos that show their families and friends enjoying ‘More Beef in More Places.’ ” Thus begins a press release purportedly from a group called the American National CattleWomen. And I’m thinking: This must be naughty spam. My e-mail filter should have trashed it. And then I’m thinking: If it’s for real, how can I get to be a Beef Ambassador? Those notes I sent the White House keep bouncing back, and the Secret Service has been opening my personal correspondence. Sure, they offered me a posting—but as ambassador to Romania. Does that country even exist anymore? Read more about the More Beef contest over on the Raising the Steaks blog. (Hey, that kid over on the Best Maid site looks like he’s got a shot at the cattle job when he gets older. Man, he likes that hamburger!)
—Posted by David Gianatasio
(TrendHunter.com) Warning: includes partial nudity.
This goes to show you the power of the Internet and that sometimes an unofficial campaign goes viral and more popular than official ones.
In mid-March 2008, an ad campaign for Colocall (a Russian hosting provider) featuring topless girls working in the company’s d…
Omelet has put together some new work for Easton Sports that consists of a series of videos featuring career minor leaguer Ron Stilanovich
(TrendHunter.com) Ooh, I don’t like alligators, but if they can save my life, I’ll have to be nice to the critters. Researchers at McNeese State University in Louisiana have found that proteins in alligator blood may provide new antibiotics for the treatment of diabetic ulcers, severe burns and antibiotic resistant “…
(TrendHunter.com) Baselworld 2008 is the place for Breguet to unwrap a modest *cough* example of their exquisite craftsmanship. This is the Les Plumes watch made of 18 carat white gold. There are rubies and 1200 diamonds. 18k gold dial with pearl overlay and the signature Breguet Arabic numerals finish off this dist…
(TrendHunter.com) Sheikh Hamdan bin Mohammed bin Rashed al-Maktoum, crown prince of the United Arab Emirates of Dubai, purchased the female camel for 10 million dirhams (2.72 million dollars) at a camel beauty pageant in the UAE capital of Abu Dhabi.
When you are a crown prince and can have any camel in the world, …
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