Hasta La Creative!

Google “Rampenfest”. Short. To the point. (How did they get to the top of Google results? Because of the URL?)

The “Interesting BWM viral” is this movie below (the campaign started some time in February with a teaser). There are also a few satellite sites, such as this one for the town Oberpfaffelbachen. Even though the town is mythical, you can find touristy pictures of it on Flickr. See also a blog by the documentary’s maker and his YouTube profile.

An aside: gotta start hoarding accounts on popular sites so that they look “aged” by the time they are put to action.

Earlier:
How to pitch bloggers

(TrendHunter.com) The much anticipated fourth installment of Grand Theft Auto, due out 29th April, features non-other than fashion icon Karl Lagerfeld.

The larger than life fashion guru features as part of the game’s soundtrack, where he plays as one of the radio DJs at K109 The Studio station.

Catwalk Queen repor…

(TrendHunter.com) A bit like last year’s viral Gorilla commercial, I don’t see what this latest Cadbury advert has to do with chocolate. However, it is a great ad and one that everyone is talking about… although I don’t think it will be as big as the Gorilla one.

With timing sent from heaven, for the advertising p…

[via Ernie Schenck]

(TrendHunter.com) The nation switches to digital TV in February 2009 and ten months before flip the switch, tech companies and TV broadcasters are fighting over the virtual remote, each with different ideas how to use up unused airwaves. The big guys like Google Inc. and Microsoft Corp. will be launching advertising …

Nursing-Alert. The helpers need help.

Advertising Agency: RitterSlagman, Hamburg, Germany
Creative Director: Jan Ritter
Art Director: Thomas Putnings
Copywriter: Christian Kutscheid
Photographer: Sonja Tobias
Published: March 2008

(TrendHunter.com) Toshiba unveiled a new Toshiba Satellite line of laptops with a new feature called the “Sleep and Charge”. It is almost so simple that you bang your head: why they didn’t come up with this earlier?

The feature allows you to charge your USB powered gadget while your laptop is off. You’ll realize th…

Sure, there are dozens of ways to judge advertising as “good,” but it’s important to remember that good advertising needs to grab the attention of the target. GSD&M|idea city certainly kept that in mind with this spot introducing the BMW V8 M3 – my auto enthusiast friends (and not advertising/creative-minded folk) have been talking a lot about it – which I’d imagine is the most important goal for BMW.

After touring Europe and visiting the BMW M factory in Munich to study the engine, idea city folks figured out how to take three of the Belgium-build V8 engines and cram cameras, lenses and lighting into ‘em. Then after filming for four 20-hour days, they captured (at 10,000 fps) what happens in a single revolution inside of the 420hp beast of an engine. Without any CGI. It’s amazing that something like that still happens. But it’s incredible, and certainly creating a bit of buzz in the auto world.

Regardless of whether or not it’s a 100% accurate representation of the engine under full running load, it’s an impressive feat in terms of cinematographic execution and in not falling back on CGI. It definitely makes a powerful statement for BMW.

Advertising Agency : DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Directors: Hugo gallardo, Francesco Guerrera
Photographer: Francesco Guerrera

Your hands can clean more than you think.
A little gesture can give some relief to the planet too.
Do something.

Advertising Agency: Forchets, Italy
Art Director: Andrea Vitali
Copywriter: Guido Tarricone
Photographer: Tommaso Fiscaletti