CHRLX Starts ‘Engine’ for Nike Zoom Elite 8

Counterfeit parts, counterfeit idea? / Une pompe à retardement?

bombe2010 bombe2013
Nissan « Beware the risk of counterfeit parts » – 2010
Source : Behance
Ad Project by Tamer Tayyan (Jordan)
Citroën « Always use original parts » – 2014
Source : Adsoftheworld
Agency : Havas Worldwide (Brazil)

Same joke with railway engines / Gare à la copie!

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Nissan 350Z Roadster Ambient poster – 2007
Source : Cannes archive online,
Agency : TBWA Paris (France)
Fiat 500 Abarth ambient sticker – 2009
Source : Cannes 2009 Longlist
Agency : Leo Burnett Torino (Italy)
Au train où se déplacent les idées il y a de quoi être circonspect.
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The insides of the BMW V8 M3 on film

Sure, there are dozens of ways to judge advertising as “good,” but it’s important to remember that good advertising needs to grab the attention of the target. GSD&M|idea city certainly kept that in mind with this spot introducing the BMW V8 M3 – my auto enthusiast friends (and not advertising/creative-minded folk) have been talking a lot about it – which I’d imagine is the most important goal for BMW.

After touring Europe and visiting the BMW M factory in Munich to study the engine, idea city folks figured out how to take three of the Belgium-build V8 engines and cram cameras, lenses and lighting into ‘em. Then after filming for four 20-hour days, they captured (at 10,000 fps) what happens in a single revolution inside of the 420hp beast of an engine. Without any CGI. It’s amazing that something like that still happens. But it’s incredible, and certainly creating a bit of buzz in the auto world.

Regardless of whether or not it’s a 100% accurate representation of the engine under full running load, it’s an impressive feat in terms of cinematographic execution and in not falling back on CGI. It definitely makes a powerful statement for BMW.