(TrendHunter.com) As if we didn’t have proof enough of Radiohead’s forward thinking embrace of modern technology and marketing (see their Pay What You Want release of new album In Rainbows recently), the ever innovative band has created a social networking site called W.A.S.T.E built by interactive developers Nin…
Adrants is pleased to announce the addition of a squad of writers who will join Angela and I to bring you more of what you’ve come to love.
I was out with a client the other night, and asked him how's he's doing. He said he'd just come back from Spring Break and was exhausted. Not from being on vacation. Instead, from never really leaving the office, regardless of where in the world he was vacationing. I've been hearing this a lot lately, from a wide range of executives.
I really like Senator McCain. But his fans, well, some of them anyway, they aren’t exactly doing the man any favors with stuff like this….
It’s true. All guys are like this. We want simplicity in our lives. We want everything at our fingertips. We want to be coddled in luxury.
Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for the second outing of his World Press Awards.
Lord knows advertising is not without its egos. But I would think people whose stock in trade is creativity and branding would do something a little more interesting than slap their names on the door when they open a new agency. The rash of boutiques like StrawberryFrog, Mother and Taxi seemed to portend a trend toward funky, memorable names. Stuart even wrote about it. Now, it appears, the industry is regressing. When P.J. Pereira and Andrew O’Dell left AKQA in January to form their own shop, they said they hadn’t chosen a name. Now, seven weeks later, they’ve decided on one: Pereira & O’Dell. Really? Then again, they left AKQA, which sometimes likes to pretend its name stands for “All Known Questions Answered†but which really just features the initials of founder Ajaz Ahmed.
—Posted by Brian Morrissey
Ah yes, the beaver. That creature that has and will forever be linked to a particular female body part.
“Transit,” a short film by Steph Green
The Responsibility Project from Liberty Mutual is a microsite that builds on the brand’s “Resonsibility. What’s Your Policy?” ad campaign.
Here’s how the brand describes it:
It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letters from people all over the country thanking us.
We thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.
[via 3 Minute Ad Age]
(TrendHunter.com) Montana Meth Project has a powerful anti-Meth campaign that gives you a glimpse of how Meth (and drugs in general, really) can transform you into something awful, doing things that no normal person would do.
The most powerful shot for me is a young woman having sex for money with a blank dead look …
(TrendHunter.com) This fun T-shirt with symbols and references to viral videos and Internet memes that we all have seen in our emails and on YouTube is a must have for the viral-obsessed YouTube generation .
From Chocolate Rain and the Starwars Kid, to the Laughing Baby and the menacing look of the Squirrel; this Ch…
From agency 72andSunny and production company Green Dot Films comes this new Thriller-themes commercial for Zune caled “Piece of Me, Piece of You.
(TrendHunter.com) Australian T-Shirt brand Goatboy knows that one of the best ways to create a buzz about a product, any product, is to surround it with juicy controversy. Madonna has been doing that for years with tremendous success. But I digress.
Goatboy is launching an online store and in order to call attentio…
The best advertising strategy to get your target market’s attention is to use images of the world today. One thing that people want to see is what people from anywhere today are doing and what is hot in their book. Advertising through using these facts and practices which in turn will be integrated with the products offered by corporate giants such as Alcatel-Lucent can expect a pretty good turnout as far as consumer buying behavior is concerned.
Sometimes, you just have to look around to get ideas in advertising. You don’t have to dig deep to be creative. Make use of your surroundings because they can create the attention you are looking for your product or service.
Read more: Alcatel-Lucent launches a global advertising campaign celebrating the Always On way of life
(TrendHunter.com) We’ve seen all sorts of fun recycled designs and DIY projects, but this is the first time we’ve featured a rug made of old belts.
The circular mat is made of dozens of different leather belts, all about the same thickness, in an array of neutral colours. I’m guessing from the dull hues that the Br…
As far as banning tobacco from making further aggressive advertisements, there are still some sectors all over the world that find a way to plug in their tobacco products on varied means of advertising mediums. But while many people are concerned about how the tobacco manufacturers get away with it, perhaps the truth behind tobacco which is nicotine should be emphasized as well.
Overall, it is nicotine that is the drug that makes people smoke a lot. To some smokers, it may not matter since they are still up and about. But give it a couple of years and you will see varied illnesses that will take its toll from continued abuse.
As far as advertising is concerned, the least they can do is emphasize more on the harmful effects of nicotine intake. They are doing it anyway. How else can they earn big bucks?
You can read more about it here at the Bangkok Post.
NEW YORK (Adage.com) – Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia.
Chicago artist Pamela Michelle Johnson likes to paint still lifes of food items on large canvases.
From her artist statement:
In the American Still-Life series, Johnson takes on another fixture of contemporary American life, and does so with no apologies. When confronted with a six-foot tall canvas of enormous and precariously balanced hamburgers, waffles, doughnuts, or peanut butter and jelly sandwiches the viewer is forced to recognize that the work is about more than alluring junk food. Johnson’s fascination with the phenomena of mass-produced foods comes from viewing those artifacts of our culture as indicative of the state of the culture as a whole. Her goal is to invoke reflection on embracing a culture of complete and instant gratification while ignoring the consequences of our indulgences.
I totally hear all that and can’t quibble. But as a fan of Pop-Tarts, PB&Js, waffles and the rest, I also see her work as in a lighter context. In fact, if I was a brand manager on Pop-Tarts, I’d be tempted to misappropriate the meaning behind the work for my own purposes (or at least buy the original work and hang it in Kellogg’s offices). I mean, Johnson makes the product look good. Does she not?
[via Bad Banana]
(TrendHunter.com) Wayne Martin Belger builds cameras. But not just any cameras. Belger builds pinhole cameras using such media as gold, silver, aluminum, acrylic, and brass among others. He also employs formaldehyde, HIV-infected blood, human bones, organs and skulls and a host of other unconventional items. A brief …
Finally got around to checking out Goodby, Silverstein’s new “Got milk?” campaign featuring White Gold, the fake rocker who prefers milk to the bevy of stronger drugs presumably available to him. Adweek wrote about the campaign here, and Adverganza has been following the developments here and here. A bunch of White Gold videos have been posted to this YouTube channel, and the site itself (which crashed my Firefox) describes the White One’s stylings as “milk-otestical†(or possibly “milk-tasticalâ€) which sounds disturbingly like “milk testicle.†White Gold’s guitar is even filled with milk, for onstage replenishment, and fans will be able to celebrate the guy’s entire catalog when it hits iTunes in the coming days.
—Posted by Tim Nudd
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