Lonely Planet travels to YouTube

LONDON – Lonely Planet has launched a travel channel on YouTube to complement its own video-sharing website, LonelyPlanet.tv.

Video on Flickr

In Internet time, this is now probably old news:

“Video! Video! Video! The rumours are true and “soon” is now. We’re thrilled to introduce video on Flickr. If you’re a pro member, you can now share videos up to 90 glorious seconds in your photostream.

90 seconds? While this might seem like an arbitrary limit, we thought long and hard about how video would complement the flickrverse. If you’ve memorized the Community Guidelines, you know that Flickr is all about sharing photos that you yourself have taken. Video will be no different and so what quickly bubbled up was the idea of “long photos,” of capturing slices of life to share. […] ”

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The 90 seconds limit sounds wierd initially, but they have a fair point. We don’t need more video sharing sites, we need more cool content.

The video interface looks nice. Interesting to see how it goes.

Zippo: Windproof

Zippo: Windproof

Advertising Agency: FP7 DOHA, QATAR
Creative Director: Fadi Yaish
Art Directosr: Fadi Yaish, Kalpesh Patankar
Copywriter: Kalpesh Patankar
Via: I believe in adv

NBA launches bespoke basketball campaign for Europe

LONDON – The NBA (National Basketball Association) will next week launch its first Europe-specific marketing push to support the 2008 playoffs, which begin on Saturday 19 April.

Sharad Haksar: Activists

Sharad Haksar: Activists

Advertising Agency: 1pointsize, India
Executive Creative Director / Art Director: Sharad Haksar
Creative Director: Anantha Narayan
Copywriter: E. Prakash

Sharad Haksar: Demonstration

Sharad Haksar: Demonstration

Advertising Agency: 1pointsize, India
Executive Creative Director / Art Director: Sharad Haksar
Creative Director: Anantha Narayan
Copywriter: E. Prakash

Sharad Haksar photographer: Protesters

Sharad Haksar photographer: Protesters

Advertising Agency: 1pointsize, India
Executive Creative Director / Art Director: Sharad Haksar
Creative Director: Anantha Narayan
Copywriter: E. Prakash

Dettol Instant Hand Sanitizer: Man

Dettol Instant Hand Sanitizer: Man

Advertising Agency: EURO RSCG Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Creative Director / Copywriter: Ramanjit Singh Gulati
Art Director: Hital Pandya
Photography / Retouch: Studio ROM

Dettol Instant Hand Sanitizer: Child

Dettol Instant Hand Sanitizer: Child

Advertising Agency: EURO RSCG Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Creative Director / Copywriter: Ramanjit Singh Gulati
Art Director: Hital Pandya
Photography / Retouch: Studio ROM

Dettol Instant Hand Sanitizer: Woman

Dettol Instant Hand Sanitizer: Woman

Advertising Agency: EURO RSCG Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Creative Director / Copywriter: Ramanjit Singh Gulati
Art Director: Hital Pandya
Photography / Retouch: Studio ROM

BandNews: Drugs

BandNews: Drugs

When you look for it, the truth shows up.

Advertising Agency: Artplan Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Sergio Carvalho
Copywriters: Daniell Rezende, Danilo Maia

BandNews: Money

BandNews: Money

When you look for it, the truth shows up.

Advertising Agency: Artplan Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Sergio Carvalho
Copywriters: Daniell Rezende, Danilo Maia

Industry events line up heavy hitters

LONDON – Voucher industry body the VA is bringing in a keynote speaker from the US for its fifth annual conference on April 22, which looks at the theme “Future proof – sustainable gift card and gift voucher strategies for tomorrow”.

Nugget shoe polish: UFO

Nugget shoe polish: UFO

Extra bright since 1942.

Advertising Agency: Euro RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Maxi Sánchez, Mariano Duhalde, Pedro Pappalardo
Art Director: Ivan Zimmermann
Copywriter: Rodrigo Raices

Special K: Scale

Special K: Scale

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Eugenio Franchi

tappening.com: Smoke

tappening.com: Smoke

Last year, plastic bottles generated more than 2.5 million tons of carbon dioxide. Drink tap.

Advertising Agency: DiMassimoGoldstein, New York, USA
Creative Director: Rich Buceta
Art Director: Kevin Gentile
Copywriter: Mike Abell
Photographer / Retouching: Bartholomew Cooke
Executive Creative Director: Mark DiMassimo
Published: April 2008

tappening.com: Bill

tappening.com: Bill

Bottled water costs 7,000 times more than the same water that comes from a faucet. Drink tap.

Advertising Agency: DiMassimoGoldstein, New York, USA
Creative Director: Rich Buceta
Art Director: Kevin Gentile
Copywriter: Mike Abell
Photographer / Retouching: Bartholomew Cooke
Executive Creative Director: Mark DiMassimo
Published: April 2008

tappening.com: Fish

tappening.com: Fish

Every year, 38 billion water bottles end up buried in the earth. Drink tap.

Advertising Agency: DiMassimoGoldstein, New York, USA
Creative Director: Rich Buceta
Art Director: Kevin Gentile
Copywriter: Mike Abell
Photographer / Retouching: Bartholomew Cooke
Executive Creative Director: Mark DiMassimo
Published: April 2008

Nokia / Comcel / Ideas Music Store: Bathroom

Nokia / Comcel / Ideas Music Store: Bathroom

Download your favorite songs whenever you want to, wherever you want to.

Advertising Agency: BLINK
Creative Director: Carlos Moreno
Art Director: Julio Aparcana
Copywriter: Carlos Espinosa
Graphic Designer: Ricardo Gómez
Published: March 2008

Nokia / Comcel / Ideas Music Store: Street

Nokia / Comcel / Ideas Music Store: Street

Download your favorite songs whenever you want to, wherever you want to.

Advertising Agency: BLINK
Creative Director: Carlos Moreno
Art Director: Julio Aparcana
Copywriter: Carlos Espinosa
Graphic Designer: Ricardo Gómez
Published: March 2008