Not sure what to make of this exactly, does Mercedes Benz want to kill their customers by whiplash, or are traffic jams so common where this billboard exists that there is simply nothing else to do but ponder their copy? Either way Colenso BBDO, Auckland decided to get all philosophical on a billboard in New Zealand when launching their new Mercedes-Benz campaign. Fascinating. 😉
Since we’re doing such a good job salting the earth with ads, it’s time to try the skies again. Nowadays we’re using “Flogos,†a modern take on skywriting that combines “a mixture of soap-based foams and lighter-than-air gases such as helium†and shoots them out of a retooled artificial-snow machine in the shape of popular logos (peace signs, sure, but also corporate identities). These things generally float at around 200 feet or so, but they can apparently rise as high as 20,000 feet. They’re environmentally friendly, as far as anyone knows, and the longest they remain intact is an hour. But one wonders what the FAA would have to say about it.
—Posted by David Kiefaber
Here’s an old Apple ad with Jeff Goldblum that’s been slowed down to the point where he seems wasted. Maybe the same thing happened to Ellen Feiss. Via Cynical-C.
—Posted by Tim Nudd
SAN FRANCISCO – US broadcaster CBS has confirmed that it is looking to make a string of new-media acquisitions and has held almost 400 meetings with potential targets.
Received a handful of ads yesterday from Fattoria Garassi in Italy, promoting its new Bufalat buffalo milk. The idea of making the product appetizing was evidently cast aside in favor of showing bug-eyed drinkers with green milk mustaches — a kind of “Got milk?†campaign gone sour. Bufalat isn’t actually green; it’s “the green milk†because its production process is environmentally friendly (though you might not get that from the ads). You could also argue with Fattoria Garassi’s claim that its models’ expressions are “very funny.†See a few more ads here and here.
—Posted by Tim Nudd
NEW YORK – Apple’s iTunes further strengthened its position as the dominant fee-based digital music destination in 2007, widening its lead over competitors, according to new research.
NEW YORK – The New York Times Company posted a net loss of $335,000 (£168,000) in the first quarter of this year, blaming a decline in advertising revenues amid weaker economic conditions.
John Kennedy was killed by
Advertising Agency: Creativity, Chile
Creative Director: Tomas C.
Copywriters: Cristobal A., Tomas C.
Art Director: Cristobal A.
LONDON – Ian Wright has left his job as football pundit for the BBC, claiming he was expected to be a ‘comedy jester’ and that the corporation is out of touch with the new generation of fans.
LONDON – The abundance of free media titles in the UK will continue to grow in the future, forcing the quality of the content to improve as its owners try to compete for consumers’ attention.
LONDON – Jobsite, the online recruitment service, is partnering with RecruitLondon, the joint recruitment advertising package from the Evening Standard, Metro (London) and London Lite, extending its online and offline reach.
See what others don’t see. 13th Street. The Action and Suspense Channel.
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Director: Bernd Kraemer
Art Director: Felix Schulz
Designers: Felix Schulz, Moritz Schmidt
Copywriter: Henning Korb
Production Company: Maximilian Lips, Jan Singelmann
Well, we’ve gone through the often aggressive and sometimes kinda gross lines in the little game we played where you could win Luke Sullivan’s book, “Hey Whipple” third edition or a signed package of Charmins. Without further ado, here are the ones that stuck out as Luke, Caff, Robblink and myself went through over one hundred lines looking for a winner.
LONDON – Jam Creative has launched a new TV ad for the Daily Sport, aiming at a laddish demographic.
LONDON – TUI Travel has appointed MediaCom to handle its £12m consolidated media planning and buying account.
LONDON – WPP-owned MediaCom has won TUI Travel’s £12 million media planning and buying account after a final shoot out with Aegis agency Carat.
LONDON – The use by marketers of the word ‘free’ by UK marketers is still under threat following threats by the Finland and Sweden to halt the British government’s compromise on upcoming EU consumer protection regulations (CPRs).
LONDON – The use by marketers of the word ‘free’ by UK marketers is still under threat following threats by the Finland and Sweden to halt the British government’s compromise on upcoming EU consumer protection regulations (CPRs).
LONDON – The use by marketers of the word ‘free’ by UK marketers is still under threat following threats by the Finland and Sweden to halt the British government’s compromise on upcoming EU consumer protection regulations (CPRs).
LONDON – News International’s freesheet thelondonpaper lost £16.5m in the first year of operation for the company behind it, NI Free Newspapers.
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