NEW YORK (AdAge.com) — When "Indiana Jones and the Kingdom of the Crystal Skull" opens worldwide May 22, so will a lot of Dr Pepper cans in the States. And while the promotional relationship is designed to be mutually beneficial, it clearly helps Dr Pepper more than Dr. Jones.
(TrendHunter.com) Austrian artist Gustav Klimt was known for his Symbolist art forms, particularly for his images of women. Even today, 90 years after his death, his works still continue to inspire artists, and that includes a bevy of fashion designers.
Among recent notably influenced designers are Christian Dior, …
LAGUNA NIGUEL, Calif. (AdAge.com) — Ad agency chiefs used to hearing doomsday forecasts for their business model heard very different calls from two industry leaders at the American Association of Advertising Agencies' 2008 Leadership Conference here.
(TrendHunter.com) In one of the most innovative ads we’ve featured, HP organized a guerrilla marketing campaign for its photo paper.
The urban installations were created by Publicis of Malaysia and were comprised of “holes” in the city. Each black hole was made of paper and strategically placed around the city to f…
YORK, Pa. (AdAge.com) — Move over, family-friendly video gaming: The next edition of "Grand Theft Auto" is here. And "Grand Theft Auto IV," arriving after years of a franchise drought with plenty of grown-up violence, profanity and prostitution, is expected to lift the entire industry even further, while putting the spotlight firmly back on the core gamer audience.
(TrendHunter.com) The Grass-on lamp is green both outside and inside. The unique light brings the outdoors inside your home with its synthetic grass look. And to go along with the green theme, the whole lamp is made from recycled materials and is completely recyclable.
Grass-on was designed by three Venetian archite…
(TrendHunter.com) Actress Uma Thurman was recently featured in an editorial spread as well as in an interviewed by Another Magazine. I love photography by Craig McDean, particularly the butterfly motif as a symbol of rebirth symbol. The way McDean featured it as an imitation monocle is quite beautiful.
The theme, an…
We’ve mentioned that freeconomics will play a major factor in future business and will be come crucial, especially in the entertainment industry, for those who want to excel. Coldplay may have been inspired by artists like Prince who gave away free CDs in the Sunday paper last year.
While Coldplay…
(TrendHunter.com) Imagine: You’re standing in the metro, the guy behind you levels his mobile phone to the back of your shirt and at that moment, you get a chit with his number. Uuuhhh! Either, you’re one of the rare 5% of extraordinarily stunning people of the world or you’re wearing a T-Shirt by Emma Cott.
Due to …
OK this is definitely NSFW but it’s really really funny…
(TrendHunter.com) If you’re thinking, “The return of polka dot dress? But that look didn’t go anywhere.” I’m here to let you know that yes, it did. But it’s back, so if you were still rocking the look, you’re in luck, because you’re back in style!
In fact, dresses in general are returning in a number of patterns an…
If you’d like to earn yourself a prestigious title like “Eco Bounty Hunter,” listen up. To earn the title, you’ll need to come up with an innovative way to recycle cell phones. Tim Ferriss, the author of the 4 Hour Work Week, is offering a prize for the person that thinks of the best solution.
“Ho…
(TrendHunter.com) This funky handbag with built in solar panels is one hot purse! While the first handbags with solar-powered functionality to hit the market were for the most part ugly, the designs are starting to pick up.
This red suede handbag with blue panel and brown leather straps is the creation of C’N’C Cos…
Have you ever tried to spend on an advertising campaign without even mentioning the brand of the product or service even once? It seems like a poor way to advertise and spend tons of dollars for promotional practices but apparently LG Electronics has a lot of things in mind.
Scarlet, an advertising campaign launched by LG Electronics features Malthe as the sexed-up, butt-kicking, red-eyed heroine “Scarlet.” There’s no mention of LG _ or even a prominent image of the TV itself _ in the advertising materials or commercials.
Now if that is something that seems like poor advertising then I don’t know what is. But fooling people and getting their attention in a different manner is perhaps the initiative. So what gives?
“To be honest, the most difficult thing for me on this campaign was to convince myself and my bosses to really own this idea,” says Lee. “To spend money without letting people know about our brand is really, really risky, right? But that’s the idea of this. We need a breakthrough idea to change the rules of the game.”
(Source) The
Technorati Tags: scarlet, advertising, lg electronics, branding, marketing
Advertising Agency: DDB, Toronto, Canada
Creative Director: Andrew Simon
Copywriters: Shane Ogilvie, Andrew Simon, Luke Langsdale, Tim Beresford
Art Directors: Catherine Wong
Interactive: Tribalddb, Toronto
Creative Director: Dre Labre
Designer: Freddy Samuel
Photographer: Frank Hoedl
Producer: Andrew Schulze
Exec. Producer: Dan Ford
Line Producer: Cat Nolte
Production Manager: Roman Hul
Production House, City: Sons And Daughters, Toronto
Director: Luke Langsdale
Sound: Alex Shapcott
Editor: Dave De Carlo
Asst. Editor: Kim Knight
Director Of Photography: Colin Akoon
Makeup: Proteus Makeup Fx
Account Supervisor: Melanie Yuen
Public Relations: Shari Balga, Robert Maclean
Via: adgoodness
When I think about ethical fashion, Lindsay Lohan is definitely not one of the first face that pops into my head. Oddly enough, the 21-year-old actress has become the face of “Visa Swap”.
Visa Swap is a shop in London’s Convent Gardens that, starting this summer, will start accepting used, high-en…
Vlada Roslyakova, known best for her distinctive, backward-leaning runway strut, has created a public look-book of all of her favourite Style.com beauty and fashions looks.
Essentially, this gives fans a sneak peak into the mind of the 20-year-old Russian model and gives the public an idea of the s…
(TrendHunter.com) We’ve mentioned that freeconomics will play a major factor in future business and will be come crucial, especially in the entertainment industry, for those who want to excel. Coldplay may have been inspired by artists like Prince who gave away free CDs in the Sunday paper last year.
While Coldplay…
If you’re thing is perfect bodied hotties in tiny black bikinis frolicking about in the tropics (and come on, who isn’t?) then you’ll love this promotional site for Vegas Hard Rock Hotel’s weekend pool party Rehab.
– Big spenders who can’t be bothered to attend a fashion show: Prada wants your business. Click on “Prototypes Auction” at Prada.com to see what’s bid-worthy.
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