Toho Co. – owners of many rubber-suited characters including Godzilla – are suing Subway for copyright infrigement after a Godzilla-ish character appeared in the sandwich maker’s latest spot. I would try to write a funny joke here, but TMZ.com already wrote them all.Check out their funny story and a link to the actual lawsuit here.
THIS JUST IN: Reports out of the “where are they now file” are indicating that members of Blue Oyster Cult are straight freaking out right about now!
LONDON – Environmental protesters dressed as orang-utans are staging demonstrations against Unilever to highlight the destruction of the Indonesian rainforest.
Writing on his blog, Deep Focus’ Ian Schafer was surprised at commentary given to Advertising Age from other advertising executives who have basically written off MySpace.
According to The New York Times marketers are looking increasingly to ad networks, which sell display advertising across groups of Web sites. Some networks offer targeted advertising; others, called vertical ad networks, include sites that focus on one subject, like travel or sports.
Imran Khan, an Internet analyst at JPMorgan Chase, estimates the top 20 ad networks earned $2 billion in 2007, or 14 percent of the $21.1 billion display market.
The reasons ad networks are thriving are price and improved technology. Ad networks charge much lower cost per thousand ads served (known as CPMs), as low as $4 on an ad network with some targeting, compared with $40 and up for some ads on premium sites like MSN or Yahoo.
If you thought you could tell time, try using one of these unique watches from Tokyoflash Japan. How the heck do you tell the time on it? The watch goes for 14,900 yen or roughly $145 US bucks. This particular brand watch is the Shinshoku design, which consists of a stainless steel band and looks like it was attacked by a hole puncher. Twenty-nine brightly colored LEDs light up to somehow tell you the time. According to the makers, 12 red LEDs tell you the hour, 3 green LEDs indicate increments of 15 minutes, and 14 yellow LEDs indicate single minutes. Confused yet? Don’t worry; it comes with directions.
According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a “Home for Cereal away from home.”
Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus…
LONDON – Construction equipment company Caterpillar has sold its market research and customer analytics arm to Indian IT services company Satyam Computer Services for $60m (£30.2m).
LONDON – BT Vision will launch NBC Universal-operated VoD movie service PictureBox on 5 May, beefing up its on-demand offering with a selection of 28 films.
It’s called Knish and if you want one, you have to place your order 48 hours in advance. You also have to pay $12,000 – IN CASH! So what is a Knish? It is “Osetra, Sevruga and Beluga caviars, white alba truffles, 24k edible gold leaf, lobster, Kobe tartar, a Kobe burger, a Kobe hot dog, an ostrich e…
It’s called Knish and if you want one, you have to place your order 48 hours in advance. You also have to pay $12,000 – IN CASH! So what is a Knish? It is “Osetra, Sevruga and Beluga caviars, white alba truffles, 24k edible gold leaf, lobster, Kobe tartar, a Kobe burger, a Kobe hot dog, an ostrich e…
Smaller agencies need to have access to smart people and smart research. Whether it's just the basics of someone actively scanning current marketing writings, magazines, books and blogs and making sense of it all for us, or a more robust option that includes the aforementioned research resources.
(TrendHunter.com) With baby boomers making the transition into the 65-and-older crowd, researchers at the University of Massachusetts Amherst have developed a robot that can help in case of a medical emergency. What can this droid do – use a stethoscope, call for an ambulance, and facilitate a video call with a docto…
Greetings adgrunts, meet Budweiser’s new ‘True Dedication’ television campaign from Fallon, London. In the ads, six eclectic musicians come together and use their talent, passion and some customised Budweiser instruments to create their authentic sound.
Spring is a time of renewal, certainly in the case of agency Web sites. In the last few weeks, the industry has hatched a series of new and interesting takes on what an agency site should do. Now, one of the top digital creative shops, the Barbarian Group, has come out with its own entry. If you want to trace the evolution of interactive design, this is a good place to start. The Barbarians are best known as the shop that built Subservient Chicken, and one that made its name off Flash microsites. But lately, top Barbarian Benjamin Palmer (shown here) has been sounding the alarm that the days of empty animation are over. He and Anomaly’s Johnny Vulcan are credited with co-developing the term “branded utility†to describe ad stuff that’s actually, you know, useful to people. The Barbarian Group site goes in this direction by putting employee-written blogs right on the homepage. It also features a Barbaripedia that is a compilation of the shop’s various philosophies and beliefs. And the employees get pages with links to their personal projects and bios. This seems smart. An agency is its people. I’m told many agencies don’t like to feature their employees for fear they’ll be poached. But if that’s what’s keeping your best and brightest staying put, frankly, you’re screwed. Which of the new agency Web sites do you think is best—Barbarian Group, Grey, Modernista!, Publicis & Hal Riney, or R/GA? Vote after the jump.
NEW YORK (AdAge.com) — Omnicom Group's LatinWorks will acquire another Omnicom-backed Hispanic shop, Cultura, whose founder, Juan Faura, is returning to consulting. An announcement is expected today. With this deal, brokered by Omnicom's DAS division, all four U.S. Hispanic agencies within Omnicom have undergone major restructuring in less than a year.
(TrendHunter.com) According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a “Home for Cereal away from home.”
Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus…
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