Arrive revived.
Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo Adrián Rios, Santiago Elena
Art Director: Hernán Rodriguez
Copywriter: MartÃn Feijoó
Photographer: Carlos Spottorno
Published: January 2008
As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image.
A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn’t covered in a delicious balsamic glaze, but…
NEW YORK (AdAge.com) — Two Time Warner divisions — Time Inc. and Warner Bros. — are teaming up to take a print brand, Essence magazine, more firmly into other media venues, just one more sign of how the walls between different kinds of media distribution are fast crumbling.
(TrendHunter.com) We covered sock boots in the winter, now with summer around the corner, it’s time you were shown the Cocobelle Bahia Elastic Sock Thong Sandal.
The flip-flops have a sock-like attachment which weaves through the big toe and smaller tootsies, then wraps around the ankle just as a sock would. If you…
NEW YORK (AdAge.com) — David Verklin, CEO of Aegis Media Americas and one of the advertising industry's most visible figures, is stepping down from his role later this year, his 10th at Aegis Media. Sarah Fay will take over as CEO North America.
Increase your performance.
Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Dani Groppo
Art Director: Victor Holanda
Copywriter: Zeca de Oliveira
Photographer / Other additional credits: Veer
Published: 2008
This year I got to visit the exhibit hall at ad:tech. Come share my experience, starting with this winning number from the AKQA /Search booth.
The creative part of people today depends on how well they can put together their company name and expound on that. We find unique names that can include out of nowhere names like perhaps Fizz or even Friendster. But with the proper implementation of marketing practices, you will be surprised at the impact that they can have when you talk about making them a household name.
We have seen a lot of them from past years. Names such as Carrier, Sony and Nokia were virtual unknowns back in the days. But thanks to the proper advertising and promotional campaigns, they are big names in the business today.
With that in mind, you can just imagine at how one crazy name can make a difference. Support that and build on it and you may find yourself counting your money before you even blink.
Technorati Tags: fizz, friendster, nokia, promotional, campaigns, business, money, advertising, marketing
(TrendHunter.com) If you’ve ever been to Chicago in the winter, you know the temperatures can get brutal, and that a clever South Carolina tourism campaign like this one would have a good chance of getting your attention.
The Time To Thaw campaign was created by The Bounce Agency for South Carolina Tourism. Install…
NEW YORK (AdAge.com) — Dave Burwick is taking over international marketing and sales at Pepsi. Mr. Burwick, a former chief marketer of Pepsi-Cola North America, was its first CMO to be home-grown from an entry-level position.
(TrendHunter.com) If you’re looking for tips on what to wear this summer, look no further than Dolce & Gabbana’s new Spring/Summer 2008 Lookbook which offers an explosion of style and eye-candy.
The lookbook features models Alexandre Kunha, Thomas de Oliveira, David Gandy, Julien Quevenne, Texas Olson, Mihai Neghi a…
As far as making brochures and flyers is concerned, many would find it as pressure-packed as they have to create something out of the original ones we see in the market today. Most companies have graphic designers and artist whom propose the proper layout that will carry important company information which in turn will be the key towards providing information for its clients.
We see different concepts and layouts on how these print ad materials are presented. It all depends on what best suits the corporate image, an important thing that must be associated whenever a new idea for the marketing support materials comes up.
One thing you must consider though is not to be too enthusiastic about images and graphics. Remember, you need to put in proper text and use of fonts to make sure you get the real deal in making the most out of print layouts for marketing support of your business.
Here are some good tips on Brochure Designing
Technorati Tags: advertising, brochures, marketing, graphic_designers, print_ad_materials, marketing_support
Ad agency Del Campo Nazca Saatchi & Saatchi have produced clever outdoor and in-store ads for the “The Head & Shoulders Point of View” campaign. The ads literally show you the Hair’s point of view.
The ads give a bird’s eye view of the hair of iconic figures like the Mona Lisa sending out the mess…
(TrendHunter.com) We have seen plenty of exoskeletons being developed over the years designed to support humans and assist them with super strength, the only problem was that none of them were available for sale. Cyberdyne, Japan has now officially launched its Robotic exoskeleton called HAL to the market. The HAL ca…
To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into “Drink 2 Wear” apparel.
T-shirts that read, “Make your plastic fantastic” and “Rehash your trash” will appear at nea…
(TrendHunter.com) Rogers, one of the key mobile phone companies in Canada, used clever “mirror phone” guerrilla ads to promote their new video phone service.
The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live v…
(TrendHunter.com) A growing number of clothing labels are making “house calls”. They new services are being refered to as direct fashion sales, and they’re already turning into a booming business. Essentially, it lets anyone have a personal shopper.
Companies like Worth, Carlisle and Bill Blass “Sell their clothing…
(TrendHunter.com) As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image.
A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn’t covered in a delicious balsamic glaze, but…
(TrendHunter.com) It’s time to take the plunge into all those 3d games that you have stacked up over the years. The Zalman 3D monitor doesn’t need specially written games to produce to the 3D effect and can work with any existing game.
The monitor works by transposing two slightly different images on a screen at on…
(TrendHunter.com) Recently showcased at Milan Design Week 2008, the Forever Blanket by BCXSY is a pillow, mattress and blanket, all in one design.
The Forever Blanket is fashioned after the Möbius strip with its continuous one-sided surface. It is made from woven textile especially designed by BCXSY and a corn fib…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
