Do your research before you buy.
Drive. Drive.com.au in The Age
Advertising Agency: The Furnace, Sydney, Australia
Executive Creative Director: Rob Martin Murphy
Art Director: Luke Duggan, Pais Giannakis
Copywriter: Andrew Allsop
Photographer: Michael Hall
There’s something apt (if a bit icky) about harnessing the power of social media to fight a social disease. In the case of a new campaign from the American Social Health Association, the disease is chlamydia. The medium of choice is—what else?—Facebook. The campaign, from agency Duval Guillaume, is tagged “Spread it to beat it†(there’s a hard-working theme line), and is designed to communicate the dangers of the infection to young people. The driver is an app called MorphMonkey, which lets users create a “love child†by combining pictures of their faces with those of friends. Doing so, however, “spreads†the infection from person to person (in a virtual and educational context, naturally). For now, the “outbreak†is confined to Facebook, so MySpace and Bebo users will just have to lump it—metaphorically, of course.
—Posted by David Gianatasio
LONDON – Brit Insurance is to sponsor Sky Sports’ Test match cricket coverage for the next two summers, including the 2009 Ashes series.
Art Director: Yamini Jerath
Copywriter: Biplob
CHICAGO (AdAge.com) — Amid disappointing earnings yesterday, Starbucks CEO Howard Schultz sought to quell fears about the company's future by offering guidance on earnings and store openings through 2011. He also announced an array of new beverage platforms, which some experts say are at odds with Starbucks recent back-to-roots theme.
LG Electronics (LG) announced the launch of their newest LCD TV, the LG60 – also known as ‘Scarlet’ – following a three-month teaser campaign promoting a new TV series. A Hollywood-style approach was used for the a product launch by creating the character of Scarlet. Leading up to the official reveal on April 28, a teaser campaign ran globally promoting the idea that ‘Scarlet: a hit new TV series’ was a secret project from director/producer David Nutter and starring an up and coming actress, Natassia Malthe.
Sadly, the pieces for post launch weren’t proofed very well or had a fundamental lack of understanding of the correct use of apostrophes and the possessive tense. “The Hot New Series of TV’s”. Um, TV’s what? Tsk, Tsk. Unfortunately, this line shows up in nearly every piece of print, poster, digital, etc. in this global campaign. Oops.
Not content with an army of Riverdancing chimps (commanding such a force has always been a personal goal of mine, though), Arby’s reports that its latest effort marks the first time it is “leveraging social media.†No, the chimps aren’t Twittering, though I wish they would. Instead, the chain has cooked up (ha!) the Arby’s Rescue Brigade. No, it’s not a posse of chimps armed with Alka-Seltzer to rescue Arby’s diners. (Kidding, the roast beef’s great, I’m sure.) The client describes the brigade as “a group of dedicated Arby’s enthusiasts whose sole mission is to save the world from ordinary fast food.†There’s a Facebook page and a video contest to find the next brigade member. It all begs a question: Once the Wendy’s deal goes through, do the chimps have to wear red wigs?
—Posted by David Gianatasio
LONDON – Digital media company ilG digital, the holding company for digital media agency I-Level, has sold a 60% stake to private equity group ECI for £45.5m.
What do you do when your brand name is taken over by another entity? Go to court, naturally. And, according to a wire-service story, that’s just what three residents of the Greek island of Lesbos have done. Noting that the inhabitants of Lesbos have long been referred to as Lesbians, the suit demands that the Homosexual and Lesbian Community of Greece remove “Lesbian†from its title. Blame it all on the ancient poetess Sappho (shown here), a native of Lesbos whose writings (notes the story) “contain passionate references to love for other women.â€
—Posted by Mark Dolliver
LONDON – Sky Sports 2 drew one of its biggest audiences for the Uefa Champions League semi-final between Chelsea and Liverpool last night as 2.8m tuned in, according to unofficial overnight figures.
LONDON – Dawn Airey’s swansong at ITV was the acquisition of a 25% stake in start-up Crackit, founded by Elaine Hackett, former Endemol UK board member and Brighter Pictures managing director.
LONDON – Recruitment website totaljobs.com is to sponsor the new listen live functionality across GMG Radio’s Smooth, Century and Real station websites in Scotland and the North East and North West of England.
The Perfect Billboard. Eggshell white with romalian type. Nice. Raised lettering, a subtle 7 inch bone border, and just look at the tasteful thickness of the headline. All perched on four evenly spaced 3.2 metre powder coated stanchions. My god, it even has a watermark.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Creative Director: Mike O’Sullivan
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Published: February 2008
Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
Because I’ve always listened to you.
This is your Chevrolet, and now it’s time for you to listen to me.
Advertising Agency: Rapp Collins Colombia, Bogotá, Colombia
Creative Directors: Pablo Castro, Juan David Botero
Art Director: Yesid Suárez
Copywriter: Pablo Castro
Released: December 2007
Pirelli’s growth is also yours. Pirelli is the multinational tyre industry leader which can make the best practitioners out of the more brilliant graduates.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Executive Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Stefano Volpi
Art Director: Roberto Piazza
Copywriter: Davide Valenti
Photographer: Davide Bodini
Published: January 2008
Rats don’t spread good deeds. Eliminate them.
Advertising Agency: Babel, Brazil
Creative Director / Illustrator: Fabio Martins
Art Director: Pedro Henrique Fernandes
Copywriter: Ricardo Chester
Published: April 2008
Rats don’t spread good deeds. Eliminate them.
Advertising Agency: Babel, Brazil
Creative Director / Illustrator: Fabio Martins
Art Director: Pedro Henrique Fernandes
Copywriter: Ricardo Chester
Published: April 2008
Rats don’t spread good deeds. Eliminate them.
Advertising Agency: Babel, Brazil
Creative Director / Illustrator: Fabio Martins
Art Director: Pedro Henrique Fernandes
Copywriter: Ricardo Chester
Published: April 2008
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