BANGKOK – TBWA Thailand has been appointed creative agency for AIA Thailand’s 70th anniversary celebrations and corporate branding following a four-way pitch against Lowe, Euro RSCG Flagship and M&C Saatchi, the incumbent.
SHANGHAI – OgilvyOne China has promoted Johan Vakidis (pictured) to the position of national creative director for digital.
SINGAPORE – SingTel has unveiled a host of through-the-line promotions in line with being the title sponsor for the Singapore F1.
More and more agencies are realizing that multi-windowed Flashturbation sites are a thing of the past. For good reason.
(TrendHunter.com) Holograms are an increasingly hot innovation in technology and design. Now we bring you the next step, interactive holograms that you can control and communicate with using hand gestures!
Developed by LM3Labs, AirStrike opens the door to exciting applications in interactive advertising and novelty…
(TrendHunter.com) Designer Erik De Nijs stitched up this techno-geeky pair of jeans so that wherever he went, he wouldnt be far connecting to technology.
Built in to the knees are speakers for rocking while you run, and an integrated keyboard which when used would make people wonder why you were touching yourself so…
Paddy Power and InterCasino have become the first gaming companies to fall foul of ASA rules since televised advertisements for gambling products and services were made legal last year.
LONDON – The advertising watchdog today banned its first ads under new powers covering the promotion of gambling.
The Left Right Project is meant to celebrate an icon. Adidas and 180LA teamed up to create a giant pair of Adidas shell tops. One shoe was given to an east coast team of artist at Surface2Air in New York, NY. The other was given to the creative team, Upper Playground in San Francisco, CA. In a classic east vs. west tradition, the two teams designed their shoes to reflect their coast. Each crew had 3 days to design their shoe. The teams met up in Venice Beach, CA to showcase their work.
This is a nice viral/digital/experiential project. It is an example of micro targeting with mass appeal potential. The viral was picked up by the sneaker community as well as the creative community. It’s very Adidas and I like that it doesn’t feel overdone or over budget. The Left Right Project is part of a larger Adidas Originals campaign, which includes “games” and events.
This is fantastic, and silly, and not an ad.
A chick in Vancouver has painted a giant mural of Wally from ‘Where’s Wally?’ (or ‘Where’s Waldo?’ if you’re in America), and has invited people around the world to find him using Google Maps.
Read about it here
NEW YORK (Adage.com) — Mark Kingdon, CEO of Omnicom digital agency Organic, is stepping down from his post to take over as CEO of Linden Lab, the developer of Second Life.
NEW YORK (AdAge.com) — Yahoo's first-quarter earnings were good enough to trump Wall Street estimates. Now the question is whether they're good enough to get Steve Ballmer & Co. to bump the price they're willing to pay for Yahoo.
When will Honda stop coming up with such catchy advertising? I swear, their commercials just keep getting better and better. Back in 2006, Honda released a commercial in which an entire choir comprised of people made noises that sounded like a car- or more specifically- what a Honda vehicle would sound like juxtaposed with clips of a Honda vehicle traveling the roadways. If you close your eyes, you cannot tell the difference; amazing. Those other car companies could stand to learn a thing or two from these guys.
(TrendHunter.com) The charming qualities of fairytales don’t just hold allure for children, adults are captivated by these enchanting stories as well. From beautiful creatures liked fairies, sprites, princesses to notions like happily ever after, these fantasy-rich bed time stories have led to the creation of many pr…
The lowest loading height in its class. The Fiat Ducato.
Advertising Agency: Leo Burnett, Frankfurt, Germany
Art Director: Daniela Ewald
Copywriter: Volker Müller
Released: February 2008
(TrendHunter.com) The Metropolitan Museum of Art is always full of beautiful art exhibits, but one of its most recent is actually ON the Met instead of inside.
Jeff Koons’ sculptures are currently on display on the rooftop of the New York art museum, the world famous Manhattan skyline acting as its backdrop.
The …
(TrendHunter.com) Momaboma is an Italian company that creates really beautiful, retro, vintage bags. The bags are made out of paper from recycled glam magazines from the 1950’s and 1960’s and other material such as old vinyl records. The carefully-chosen paper is then processed with resin, polypropylene, vinyl and gl…
An empty stomach leads to a dirty mouth. Eat well.
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash
Released: February 2008
– Score about $10,000 to get a logo tattooed across your forehead. Add another $2000/year to keep it there. Got anything better to do?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
