Clark McKay & Walpole has been appointed by Lotus to launch its first new car to be produced in a decade. The agency has been briefed to create all the marketing materials for the new marque, which is set to launch at the London Motor Show in July.
The Aegis board of directors has written to the group’s shareholders, recommending that they oppose the Havas chairman Vincent Bollore’s fifth request to place two Bollore Group representatives, Philippe Germond and Roger Hatchuel, on the Aegis board.
Omnicom Group has reported better-than-expected first-quarter results, with net income up 14 per cent to $208.7 million (£104.8 million) year on year, dispelling concerns that a soft US economy would impact on the sector.
Channel 4 recorded pre-tax profits of £1.6 million in 2007, against £21.3 million the year before.
The deadline for the monthly Thinkbox Awards, run in association with Haymarket Brand Media, the parent of Campaign, has been extended to Friday 2 May. To submit your entry, go to http://www.thinkbox.tv.
NEW YORK (AdAge.com) — Memo from Microsoft: That deadline is still Saturday, Yahoo. Microsoft, reporting its fiscal year third-quarter earnings, reiterated that it has set a cutoff date for a Yahoo merger and that if progress in a deal to combine the two companies isn't made by this weekend, it could either withdraw its offer or initiate a hostile takeover.
Providing advertising support to marketing campaigns is not as easy as we all deem it to be. There are questions to be answered and expectations that are set. Set goals need to be achieved since investing heavily in advertising will surely have to come up with something.
Normally, advertising is aimed at producing sales and bringing in profit. But to be able to do so, tasked individuals have to take the necessary steps for these statistics to be a reality. It is not purely a hit and go itinerary. Set up your advertising campaign goals and be sure that they are achievable. Money invested on them should not be wasted. The result for the greater good of a venture is surely the one that most company honchos are looking for and will be expected to be achieved.
Technorati Tags: advertising, marketing, campaigns, sales, money
To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
(TrendHunter.com) Over its long years of civil war, the Cambodian government has collected and destroyed more than 160,000 weapons across the country.
Some of the weapons which were not destroyed were donated to the PAPC. The PAPC (Peace Art Project Cambodia) is a project that was started by British artists Sasha Co…
BATAVIA, Ohio (AdAge.com) — If there's a recession, somebody forgot to tell Reckitt Benckiser. In a conference call with analysts, Reckitt CEO Bart Becht credited heavy marketing spending, which had come under scrutiny by analysts last quarter, for much of the strength. "Clearly one of the biggest [factors] is the substantial investment we made in Q4 in the business," he said. "That has paid off in spades in the first quarter in terms of growth on our power brands behind our innovations.
SAN FRANCISCO (AdAge.com) — Nokia has taken the first steps to build its brand in the U.S. through an entertainment strategy by hiring Spike Lee to direct a full-length feature film. The catch: The movie will be a collaborative effort involving hundreds of cellphone users sending in snippets under three themes starting with the concept of "birth." The Oscar-nominated director sat down with Advertising Age to talk about the "uncharted territory" of cellphone moviemaking, working as a commercial director and what Ad Age doesn't know about the recession.
“I think I need to talk to you about something.”
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he’s put back together, all bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he’s put back together, all bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
You probably heard it while you were chopping carrots or clipping your fingernails, and it probably made you drop your curlers to see what the heck it was. Maybe you were disappointed that it was just a Subway commercial advertising $5 foot-long subs or maybe you were impressed that the jingle was so entrancing or maybe you just wished that you had put a towel on before you startled your in-laws sitting on the couch.
Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling†from a mountain top, will launch on print, TV, street billboards, subways, in-theater, a…
Hot on the heels of its recent Foam City viral, Sony Electronics has launched a new marketing campaign for its DSLR cameras and camcorders. The multi-platform campaign, which features Sony cameras “tumbling†from a mountain top, will launch on print, TV, street billboards, subways, in-theater, a…
We get press releases everyday telling me about people I don’t know moving into jobs you could care less about. Such is the nature of running a site like this.
Here’s a decided twist on things from Etsy:
[via Scott Goodson]
(TrendHunter.com) Swedish designers Front created Randomly Crystallised which is a collection of vases and lights for the Swarovski Crystal Palace, a high-end crystal and glass store.
The pieces were made by combining cut crystals with hard blown liquid crystal.
“Front has experimented with crystal as a material,…
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