LONDON – As Microsoft and Yahoo! feel the fall-out from the deal that wasn’t, Stephen Foster looks ahead to Yahoo!’s annual board meeting and an interesting suggestion for a new director.
LONDON – Tesco has been named the most valuable brand on the high street, worth £8.6bn, almost £4bn more than rival Sainsbury’s, according to a valuation consultancy report.
NEW YORK – Cablevision Systems has won the race to buy New York tabloid Newsday, after Rupert Murdoch’s News Corporation dropped out.
LONDON – Klaus Wuebbenhorst, chief executive of market research company GfK, has hit out at Sir Martin Sorrell after the he said that GfK staff should be worried about their jobs if its planned merger with TNS goes ahead.
LONDON – Absolut Vodka has broken its first ever TV commercial in the UK, made by TBWA\Chiat\Day, New York.
By David A Utter for WebProNews
Disaster may have affected a million people
The company organized some of its resources to assist the humanitarian efforts going on in Myanmar, where thousands have died or are missing after a cyclone tore through the country.
Although the military rulership of Myanmar, still called Burma by many countries, isn’t the most open of governments, their borders are as open as any to satellites.
Fortunately for relief efforts in the wake of the Myanmar cyclone disaster, the government’s continued refusal to grant visas to relief workers isn’t hindering Google from trying to help. The search advertising company showed on its LatLong blog a new layer for Google Earth that shows where to find all of the known healthcare centers (as of a 2002 survey) in the country.
The new layer, developed by Direct Relief International, may be downloaded by any Google Earth client:
We color-coded the sites by the capacity of the facility so that you can visually differentiate between larger hospitals, specialized medical units, and clinics/rural health centers.
By combining layers showing the governmental and nongovernmental health facilities that we work with, and the physical impact, we can focus our response on those points of access to healthcare that are serving the most affected communities. Using this geospatial information in conjunction with situation reports from the field enables us to more efficiently target our assistance.
Google also set up a cyclone relief donations page, backed by its Checkout service. Visitors may donate to Direct Relief International and to Unicef from the page to help relief efforts.
Aside from the fact the headline would put Dr. Seuss to shame, the context of ad and story really couldn’t get much worse…
Yet another new BlackBerry has hit the market, this time called the BlackBerry Bold. Blackberry says they’re targeting the “business” demographic. Uhh, isn’t that who they’ve always marketed to?
The higher-end BlackBerry Bold will be “the first BlackBerry to support high-speed HSDPA cellular netwo…
(TrendHunter.com) From social networking for dogs to celebrity communities, this list showcases the 50 breakthroughs in social networking and online dating.
Over the last few years, we’ve even seen celebrities popping into the game, including: 50 Cent, Kylie Monogue, and Radiohead. We’ve seen charities embrace the …
(TrendHunter.com) Favorite 25 fashion trends today, and you could win one of 10 Sex & The City prize packs from TrendHunter.com (US and Canadian residents only, sorry…).
The much-anticipated movie premiere is only three weeks away, and we know you’re shaking in your Manolos with excitement. To tie you over, we’re …
The notion that clients get the advertising they deserve is not just a truism. It's a fact. So in the name of creating a better industry, better working relationships with clients and ultimately better work, I humbly offer the following observations and constructive criticism.
NEW YORK (AdAge.com) — From day one, Liz Cahill made it her goal to "bring back Lee," the iconic brand that had lost a bit of its "power," she said, amid a sea of sub-brands. The task sounds daunting, but Ms. Cahill is enthusiastic about the opportunities she sees ahead for Lee, particularly those created by new-media platforms.
The principles of fertilization offer a handy reminder that in chaotic or competitive situations, many must die in order for one to live. So it goes for developing ideas.
NEW YORK (AdAge.com) — As they try to diversify beyond the 30-second spot, agencies, in addition to getting digital, are vying to be the next place to source hot products.
CHICAGO (AdAge.com) — Olympic sponsors are finally speaking out — but not in the way activists initially planned. Groups that targeted sponsors over host country China's support of the ruling regime in Sudan now charge that the marketers are spending more time and energy coordinating against them than against genocide.
NEW YORK (AdAge.com) — No longer the province of marketers who can't afford to buy mass media, deep-pocketed giants from McDonald's to Starbucks, Coca-Cola and Dunkin' Donuts are adopting sampling on a grand scale, turning it into a media event — and, in some cases, the media buy.
NEW YORK (AdAge.com) — Advertising Age sat down with Bonnier Group CEO Jonas Bonnier, who was visiting New York from Stockholm to attend the National Magazine Awards, for his first interview with an American reporter since the acquisition of 18 titles from Time Inc. a year ago. He talked about the upside of hard times, the further acquisitions he plans and why magazines don't need the web.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
