Hasta La Creative!

180 Amsterdam launches “Set Your Fingers Free” for HTC, one of the fastest-growing companies in the mobile device market. The integrated campaign is headlined by a :60 second TV commercial, initially for the US market, which illustrates the new experiences people have at their finger tips today. This TV spot will be underpinned by rich media banners, in the same visual style, which go live on May 12.

“It is about the experiences and the freedom these devices give us,” said Adam Chasnow, creative director at 180 Amsterdam. “It goes way beyond wireless data speeds and the specific technologies. It’s about how smart devices, like the HTC Touch, fit into the lives we are already leading.”

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Exercising her talent for quirky storytelling, FilmCore’s Tiffany Burchard has edited a new campaign for Bloom and Charlotte, North Carolina agency BooneOakley that positions the upscale market as having the answer to any problem a consumer might have—no matter how weird.

Burchard collaborated with Director Rick Lemoine and a team of agency creatives who share her off-kilter sense of humor. Each of the dozen 15-second spots features the same set up: a man or woman pushes a shopping cart through the market (without somehow seeming to walk) while describing some peculiar life calamity.

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Can you pick which of your breast cancer patients will have a recurrence?
There’s no way to predict which of your patients will have recurring breast cancer. So it makes sense to treat all patients as women with some risk. Versus tamoxifen, Arimidex can improve every patient’s chance of staying disease free.

Advertising Agency: G2, Auckland, New Zealand
Creative Director / Art Director: Stuart Hinds
Copywriter: Duncan Blair
Released: September 2007

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD/Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore

Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro

Editorial Co: Mad River Post
Editors: Lucas Eskin

Post Co: Company 3
Brian Robinson, Stefan Sonnenfeld

(TrendHunter.com) In the popular Dan Brown story, The Davinci Code, a character named Silas practices corporal mortification (wears a metal cilice and flogs himself) to “cleanse” his spirit. This piece of clothing reminds me of that but, without the eternal damnation part. Kristin O’Friel, a student at the NYU art sc…

Cut is creative.

Advertising Agency: Felix Studio, Beijing, China
Creative Director / Art Director / Illustrator: Lianfeng Zheng
Published: December 2007

Cut is creative.

Advertising Agency: Felix Studio, Beijing, China
Creative Director / Art Director / Illustrator: Lianfeng Zheng
Published: December 2007

Where everything becomes sound.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Filipe Matiazi
Copywriter: Alexandre Stamm

Kids discover the fun of cooking. With the culinary academy for kids. Find every month a new recipe in your cooking magazine.

Advertising Agency: Bircher, Rabl
Creative Directors: Christian Bircher, Alexander Rabl
Art Director: Christian Bircher
Copywriter: Alexander Rabl
Photographer: Robert Marksteiner
Published: February 2008

This is Samsung’s latest commercial created to promote the Samsung Soul phone, titled “10 Optical Illusions in 2 Minutes”. Despite its title, there are no digital imaging tricks used. Each is performed just by a guy, some clever props, and a time span of two minutes. Watch and enjoy.