To understand the whole story, read El Tiempo.
Advertising Agency: Sancho BBDO Colombia
Creative Directors: Hugo Corredor, Giovanny Martinez
Group Directors: Fredy Méndez, Mauricio Silva
Graphic Design: Daniel Jaramillo, Diego SantamarÃa
Copywriter: Felipe Salazar
Additional credits: Diana Obregón
Published: May 2008
To understand the whole story, read El Tiempo.
Advertising Agency: Sancho BBDO Colombia
Creative Directors: Hugo Corredor, Giovanny Martinez
Group Directors: Fredy Méndez, Mauricio Silva
Graphic Design: Daniel Jaramillo, Diego SantamarÃa
Copywriter: Felipe Salazar
Additional credits: Diana Obregón
Published: May 2008
To understand the whole story, read El Tiempo.
Advertising Agency: Sancho BBDO Colombia
Creative Directors: Hugo Corredor, Giovanny Martinez
Group Directors: Fredy Méndez, Mauricio Silva
Graphic Design: Daniel Jaramillo, Diego SantamarÃa
Copywriter: Felipe Salazar
Additional credits: Diana Obregón
Published: May 2008
NEW YORK (AdAge.com) — Disney is launching a marketing blitzkrieg for its next potential TV franchise, "Camp Rock," which premieres June 20 on the Disney Channel. With the entire Walt Disney Co. on board for the launch, look for marketing tie-ins to crop up virtually everywhere tweens and their parents consume media, including retail, print, radio and Disney's first venture into cinema ads, as well as a unique premiere schedule.
Over at Ad Age’s The Big Tent Cat Lopez makes the surprisingly honest admission that he has to butter up other people in order to win awards.
I’ve been on a few awards juries, and they’ve all been great experiences, if not for the advertising itself as much as the lessons I’ve learned in human behavior. If an agency is on a hot streak and winning awards left and right, they usually get the benefit of the doubt for weaker submissions. They might get a bronze for something that should have stayed on the shortlist, or something that should have taken a bronze receives a silver. Because it comes from a hotshop, it must be good and must be awarded. Kudos to the agency for creating such a mystique; who doesn’t want to be in that position? Of course, that will eventually work against you. I’ve seen juries try to cool off a hot shop by making sure they don’t win the best of show for example. Not letting the competition get too much ink is also part of the lobbying process.
On the flip side are the not-so-creative agencies that never get any ink. Even a bad agency can do good work from time to time, but many of those agencies have a hard time getting their work onto the shortlist, the logic being they aren’t very creative, and therefore everything they do must suck. It happens. All the lobbying in the world won’t help these agencies until they begin to consistently deliver solid work. And even then, they still need to lobby.
Could you change this if you could prevent any award show judge from letting their own agency enter that show?
I think we’ll see a ban on lobbying for awards in the ad industry on the same day we see a ban on lobbying in Washington D.C.
In other words, never.
Hey if shooting’s your thing, Wild West Coinfest might be to your liking. It’s for something.
Tonight, at 8:10PM on London’s Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda.
Coded language should not be confused with euphemisms, politically correct language or double-entendres. It is none of these; rather, it is designed and employed to maintain ambiguity, while frequently carrying an subtle, sinister connotation. The examples I highlight show how ambiguous intentions can backfire if voters and consumers become insulted or offended. And that's the last thing marketers want, especially when developing communications ties with ethnic audiences.
NEW YORK (AdAge.com) — Sears Holdings, the parent company of Sears, Roebuck & Co. and Kmart, reported a $56 million loss for the quarter ended May 3. Analysts had been expecting the company to post an 89% decline in earnings to 15 cents per share. Instead, the company posted a loss of 43 cents per share.
Here’s an interesting one. Apparently, drinking alcohol makes women ugly.
I saw this graphic on the Glam Media website today. It was part of a rolling series of images intended to give advertisers a sense of the Glam audience.
NEW YORK (AdAge.com) — As the broadcast networks continue with their grudge match to see who can ramp up the most enhanced features, content and scalable audiences for their 2-year-old broadband video players, a similar arms race has yet to emerge in cable. Viacom's male-targeted cable network, Spike, is hoping to lead that pack with Spike.com, a merger of MTV Networks' SpikeTV.com and iFilm.com that officially relaunched this week.
Not usually a fan of weepy PSA’s for cancer, this one from non-profit Stand Up to Cancer directed by David Fincher and voiced by Sydney Poitier caught my attention.
Milk producers in Quebec put milk cartons in refrigerators in ten appliance stores around Montreal to take advantage of the moving season. (credit: Touche! phd). Kind of like that famous story about beer and diapers.
Speaking of the moving season. I’m moving into a new place this weekend, and while I’m being very project-managementy about it — color coding, job numbers, Gantt charts and everything — some interruptions in AdLab’s schedule will be inevitable.
LONDON – Oakley, the sports brand, has launched an integrated UK marketing campaign featuring six top British freesport athletes.
Hill | Holliday hasn’t updated their website since April 11th. I’m certain there are good reasons for it. Most likely the people who have been chosen to update the site are busy solving client problems (like finding Rachel Ray a new scarf). I get it. But, I also get that a blog as agency site isn’t the right answer if you can’t keep it up to date.
I don’t mean to pick on Hill | Holliday. They are far from the only agency with this problem. They’re just the most prominent.
If you ask Steve Rubel, he’d suggest putting some so-called “Millennials” on the job. If you ask me, I’d say it’s not about age, it’s about commitment to the form.
Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased in a rather vivid, interactive Saatchi & Saatchi billboard in New Zealand. The daring ad shows …
The beauty, and success, of Crocs shoes (no, we never owned a pair, thank God) came mostly from word of mouth and the desire to be cool because you wore strange looking shoes that squeaked.
(TrendHunter.com) Plastic bottles continue to make their way to landfills, despite growing awareness for the environmental damage they cause. PET bottles in particular have a devastating effect on the environment. Brin…
Europe has long been recognized for gorgeous home appliances, with brands like Electrolux who have had a European presence for over 70 years. Finally, as of April 2008, Canadians can bring the chic look of Electrolux, for which Kelly Ripa is the spokesperson, into their own homes and restaurants too…
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