Hasta La Creative!

NEW YORK (AdAge.com) — Google is set to lose another trusted ambassador to Madison Avenue: North American Director of Agency Relations Erin Clift will join AOL next month under her former colleague and newly minted CEO Tim Armstrong.

SAN FRANCISCO (AdAge.com) — Spend on marketing, capital investment and innovation or risk losing your business within the next five years. That tough talk came from Del Monte Foods Co. Senior VP-CMO Bill Pearce at the Argyle Executive Forum's CMO Leadership Forum, where his keynote offered bold advice for navigating the titanic shifts that have resulted from the worst economic crisis since the Depression. In an environment where the name of the game is to manage risks, he challenged marketers to take them and offered eight tips for marketing in the downturn.

A few commenters on our recent post "25 Media People You Should Follow on Twitter" called us "Twitter snobs only following a few people."

We're in for a long couple weeks of negotiating, as buyers and sellers work their way through the TV upfront season, and the rest of the media sellers wait to see what budgets will be for the year. Before things get too heated, kick back and watch a video laying out how typical negotiating language would play out if used for everyday transactions.

(TrendHunter.com) We’ve seen a number of photo sets where photographers and stylists turn models into dolls, but this ‘Dolls’ photo set by PetOrly is one of my favorites. After all, if you’re to be made into a doll, it…

A new Harvard Business Review study reveals that 10% of Twitter users account for more than 90% of Twitter messages sent. That's a more lopsided ratio than even Wikipedia, where 15% of editors account for 90% of all edits or social networks where the top 10% of most active users create 30% of all activity.

LONDON (AdAge.com) — Martin Sorrell could take home $100 million in bonuses over the next five years after WPP shareholders voted in a controversial new compensation package today at the company's annual meeting in Dublin.

StrawberryFrog Brazil demonstrates the strength of Loctite Super Bonder by suspending the cast of reality TV show Big Brother Brazil 65 feet overhead — with the glue itself.

The new American Girl doll is Rebecca Rubin, a Lower East Side Jewish girl with reddish hair and a desire to act. For those of you who don't know anything about me, let's just say Rebecca Rubin could very well have been me, had I been 10 in 1914.

CHICAGO (AdAge.com) — Heineken USA has placed the creative advertising duties for its flagship lager brands Heineken and Heineken Premium Light into review, raising the possibility that the import-beer marketer could be working with its fourth agency since 2006.