LONDON – Direct and digital marketing entries into this year’s Cannes Lions awards are down nearly 20%, the organisers of the Cannes Lions 56th International Advertising Festival have announced.
Former NSYNC member Justin Timberlake’s successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.
A Prologue, que já foi assunto por aqui com os créditos de “Homem de Ferro” e “RockNRolla”, liberou um vídeo que reúne as vinhetas criadas pelo estúdio para o MTV Movie Awards 2009.
Vale lembrar que a Prologue foi responsável pela linguagem gráficas de outros Movie Awards e também dos últimos cinco Oscars. Assista abaixo o trabalho de 2009, certamente a melhor coisa da premiação adolescente da MTV
Prologue 2009 MTV Movie Awards
| Via Motionographer
Post originalmente publicado no Brainstorm #9
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For the print component of the Kia Soul campaign, David & Goliath go an eye-catching, if tired, route: See pawns. See Soul. A new way to roll.
LONDON – WPP shareholders have given their backing to a controversial bonus scheme proposed by Sir Martin Sorrell, which would see the chief executive earn up to £60 million over the next five years.
LONDON – Entries to the 2009 Cannes Lions International Advertising Festival have fallen by 19.9 per cent compared with 2008.
For some, tennis is a big deal. For others, it’s just another venue to ogle young female tennis players with outrageously hot bodies.
David Lebond, Director of P&MM’s fixed fee promotions division, Fotorama, believes a major long-term shift in consumer response to coupons and other money saving offers is emerging. As a result brands and agencies need to be wary of their assumptions about promotions based on past events.
Coup de coeur pour cette série d’images intitulée “We love to Build” autour des différentes structures & architectures. Jouant essentiellement avec les formes 3D, elle a été crée en vue de la publication du livre Beyond Architecture édité chez Gestalten.
A Topper dá início a um novo posicionamento na América Latina com uma campanha que estréia hoje. Com o conceito “Coração Manda”, no Brasil, e “El Corazón Manda” nos outros países latinos, a marca de material esportivo começa a nova fase com o comercial abaixo.
Vale ficar de olho pra ver como a empresa brasileira vai bater de frente com gigantes onipresentes como Nike e Adidas.
A criação é da Talent, com produção da Prodigo Films.
| Via CCSP
Post originalmente publicado no Brainstorm #9
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LONDON – John Menzies Digital, the outfit behind magazine download service, Magazinesondemand.co.uk, has folded.
LONDON – ITV enjoyed one of its best performances in TV broadcasting last week, with the finals of Britain’s Got Talent, the Champions League and the FA Cup believed to have lifted its advertising revenue to £32m, and ITV1’s highest share of peak-time audience for more than eight years.
LONDON – CBS Outdoor has retained the £4m five-year contract to manage the advertising on Merseyrail stations and trains after a competitive pitch with Titan Outdoor.
LONDON – Bauer Media has pulled five digital radio stations from Sky’s satellite pay-TV offering, but is keeping analogue radio brands Kiss and Magic on the platform.
LONDON – The BBC has relaunched its Crimewatch website in a bid to extend the programme’s influence beyond the realms of its core TV audience.
LONDON – WPP revealed today (2 June) that its global revenue fell 7% in the first four months of the year, with “economic pressure” spreading to the UK, although its advertising and media investment management activities had been “least affected by the recession”.
LONDON – Clear Channel Outdoor Holdings is considering several financing options as it looks to refinance debt owed by its parent, Clear Channel Communications.
LONDON – Google is preparing to draw swords with fellow digital success story Amazon over plans to sell eBooks.
LONDON – Brand consultancy SCG London has developed the brand identity for a large development project in Russia called Rublyovo-Arkhangelskoye.
LONDON – Sharwood’s and Warner Bros will be the first brands to advertise on Sky’s green-button TV service, which launches this week after a year of delays.
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