Hasta La Creative!

Une horloge conçue par Biegert & Funk et intitulé Qlocktwo. Un concept intéressant car elle affiche des mots au lieu des chiffres, afin d’afficher l’heure. Les minutes sont indiquées par des LEDs et elle déjà disponible en plusieurs couleurs et différentes langues.

Previously on Fubiz

• Louis Beaudoin
• Playface Campaign
• Window Phone

(TrendHunter.com) Not many have seen Tyra Banks’ real hair, but on August 18th a crowd of pedestrians in New York City’s Union Square sure did. The 35-year-old model, actress and business mogul led a mob of females in stripping…

O mundo não precisava de outro filme da série “Premonição”, mas os produtores resolveram fazer mesmo assim. O quarto longa da franquia, “The Final Destination”, vai ser em 3D, e para mostrar isso na prática em um trailer na internet, a New Line Cinema criou uma ação especial no Break.com.

É basicamente uma cópia do premiado “Wario Land: Shake It” da Nintendo, mas com outros efeitos, incluindo pneus que saem da tela e sangue jorrando. Não é tão legal e nem tão bem produzido quanto a intervenção do Wario, mas ainda assim uma proposta interessante para promover um filme 3D.

Para ver, só clicando aqui.

Post originalmente publicado no Brainstorm #9
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Advertising Agency: Talent Advertising & Marketing, Egypt

(TrendHunter.com) While there are some people who like to have classy weddings, here is a couple who would rather be unique and embrace their geeky side. The wedding that this couple had was Star Wars themed; most of the…

MINNEAPOLIS (AdAge.com) — Bravo and Lifetime's catwalk catfight over which network would get the rights to run "Project Runway" delayed the debut of season six until last night, when the victor, Lifetime, premiered the program. Like all reality TV, the conflict seemed to only increase audience interest, as "Runway" ran away with the top rating in cable and beat all but two network shows as well.

(TrendHunter.com) Martin Rondeau is a talented photographer who likes to put a spin on the classic Barbie look. Working out of Montreal, his work can be seen on the street and in magazines, as he works both in art and fashion.…

The outpouring of memorials and remembrances following the death of TV pitchman Billy Mays was a testament to the career he had built, while also speaking to the true reach of direct-response TV. He had achieved a kind of cult status that made him interesting to almost everyone, and contradicted the common misconception that only a select demographic watches DRTV.

LONDON – News Corporation is in talks with rival publishers about forming a consortium to charge for online news, according to reports.

For the past few weeks, there has been a lot of of talk about the Palm Pre spots by Modernista! – ranging from creepy, annoying, and bizarre to genius. Face it, you’re still talking about these otherworldly spots. However, some critics have brought to mind the possibility that the commercials aren’t effective, especially since there is hardly any mention of the phone’s functions. Despite the campaign’s shortcomings, the stunning visual effects are not to be missed. The key is getting past Canadian actress Tamara Hope’s nonsenciscal ramblings about deja vu, clowns, and juggling.

I really want to like this campaign, if nothing other than for the originality of it, but it doesn’t tell a story and it doesn’t really sell the phone, either. It just makes me feel weirded out. For example, in one of the spots, Hope tells viewers that she feels her phone can read her mind and recalls how a man once asked her, “Does it know you’re crazy?” “Well of course it does, sir,” she says, “It’s mine.”

Does crazy sell? I don’t remember learning that in my advertising classes in college, but I did go to a liberal arts, theater-focused school where crazy is embraced. But I digress…

What concerns me about this campaign is the soft focus on a product that is the first viable competitor of the iPhone. There are no mentions of the Pre’s operating system, which is a major advantage, nor will you see the spots as often as you do the ones from Apple (this may be by design). Despite cyber-blabber and blog entries about how people think the commercials are creepy and annoying, studies show that many viewers find the spots soothing and inspiring. In fact, the company is on track to sell 400,000+ units per quarter.

Huh… maybe crazy does sell.

Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.