Fox News’ The Five and Jesse Watters Primetime were the only shows to see over four million total viewers. Meanwhile, MSNBC landed in second place in the Adults 25-54 demo during primetime, and all of its programs between 4 p.m. and 11 p.m. had over a million total viewers. CNN had two shows over the…
An arrest has been made in connection with the death of Telemundo reporter Adan Manzano, whose body was found in a Kenner motel this week. Manzano was in New Orleans to cover the Super Bowl for Spanish language station Telemundo Kansas City and Tico Sports. WWL in New Orleans reported that Kenner Police have arrested…
Here is our critic’s evolving survey of this year’s Super Bowl commercials, from best to worst.
Al Allen, a longtime fixture on Detroit Fox owned station WJBK, has died. He was 79. Fox 2 said that Allen passed away at a Metro Detroit hospital Tuesday night. in after working in radio in Little Rock Arkansas and stayed there until he retired in 2012. Allen was born Andrew Long and lived in…
First Amendment experts say Mr. Trump’s lawsuits, based on an unproven legal theory, lack merit. But more could be on the way.
Dan Schachner never expected to become the Puppy Bowl’s answer to Jeff Probst. “I go from year to year, and always feel that I’m learning as I go,” he tells ADWEEK about his 14-year run as the referee–and human face–of Animal Planet’s beloved canine sports extravaganza. “I think I’ve grown into the role, and I…
For the first time in its 90-year history, the Mondelez International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon, and Bad Bunny expressing their inner saltiness at the fictional Ritz Salty Club, located in Utah’s salt flats. “The Big Game offers a unique opportunity…
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it’s also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year’s Big Game, hedging bets on a spot designed…
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It’s the work I…
A Super Bowl overtime may be intense on the field, but it’s got nothing on what happens behind the scenes with the ads. In an increasingly fragmented viewership landscape, Super Bowl commercials are more coveted than ever, with Fox selling several ads over the $8 million mark for the first time this year. And that…
It is a truth universally acknowledged that a very meta TV comedy requires very meta marketing. And that’s why Tubi is taking so much pride in the ad campaign for its ad world satire, The Z-Suite. Premiering Feb. 6, the show stars Lauren Graham as the head of a fictional advertising agency that gets into…
CNN Departures: CNN This Morning Weekend co-anchor Amara Walker is leaving the network. Walker has been with the network since 2013, first as a CNN International anchor followed by a move to CNN in 2022 taking over from Christi Paul. In addition to her weekend duties, she also anchors the weekday edition of CNN Newsroom…
In this episode of Marketing Vanguard, host Jenny Rooney speaks with Fara Howard, CMO of GoDaddy, about the company’s return to the Super Bowl after an eight-year hiatus. Fara shares insights into GoDaddy’s transformation from a domain provider to a comprehensive digital partner for small businesses. She also discusses its AI-powered product Arrow and the…
Atlanta Fox owned station WAGA Fox 5 has partnered with Radio One Atlanta to launch a 24/7 audio simulcast channel of the television station’s streaming content. HOT 107.9 HD2 will now be the home of non-stop content provided by Fox 5’s digital properties. “Our team at FOX 5 is constantly seeking out new ways to…
The numbers $56.2 billion — Amazon’s 2024 ad revenue in net sales. $17.3 billion — The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion — Amazon’s run rate for its advertising business. $638 billion — Overall net sales in 2024, a…
WPLG reporter Roy Ramos helped free a truck driver who was trapped in his cab after an accident. According to the Florida Highway Patrol, a tractor-trailer truck with a container carrying wine crashed along the Florida Turnpike’s southbound lanes in Hollywood. The reporter for the Miami ABC affiliate said he and another witness pulled the…
Cirkul, a water bottle that allows you to flavor your water, is making its Big Game debut this year with an ad starring comedian Adam Devine. Steve Battista, CMO of Cirkul, said the concept of the ad was created by founders Andy Gay and Garrett Waggoner. “It seemed like it’s the right time to go…
The U.S.D.A. said Thursday that it had canceled its subscriptions to Politico Pro, a news and information service aimed at policy professionals.
Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a…
Meta introduced several updates to its Advantage+ suite of artificial intelligence-powered automated ad products. The company is testing a streamlined Advantage+ campaign setup that combines its separate ad flows, manual campaign setup, and Advantage+ to extend AI optimization to more campaigns and give advertisers more control, vice president of product Krassimir Karamfilov said during a…
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