Hasta La Creative!

Nos últimos 125 anos, o som de uma garrafa de Coca-Cola sendo aberta tem sido praticamente o mesmo. E se, de repente, ao abrir uma garrafa, você ouvisse sons característicos do seu dia a dia, transformado em uma batida musical? Essa é a proposta da Coca-Cola Remix Bottle, experiência social que OgilvyAction criou em parceria com o DJ e inventor Jun Fujiwara.

Dentro do conceito Open Happiness, Jun utilizou uma garrafa criada por ele para registrar diferentes sons pelas ruas de Tokyo, em um restaurante de sushi, em aulas de kendo e kickboxing, em lojas de bicicletas e doces, no cabeleireiro ou ainda em um parque de skate.

Quando tocadas, as gravações se revelavam em batidas musicais que surpreendiam e divertiam as pessoas que participaram da experiência. Tudo registrado nos vídeos abaixo.

Post originalmente publicado no Brainstorm #9
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We’ve seen our fair share of agency folks essentially burn bridges on their way out of their gigs over the years, but in recent weeks, select Arnold staffers have given us the flipside with some positive farewell notes. A little over a week after copywriter Richard Tseng left Arnold in rather poetic fashion, we now have this goodbye sent late last week from one Steve Viglione, who’s spent the last two-and-a-half years at said agency as a marketing analyst.

Considering Viglione’s title at Arnold, the graphic above (click for larger version) complete with lines, data points and shifts detailing his time at the agency makes perfect sense. You can see the full-size graphic along with the parting staffer’s complete note, which begins with the line “Saddle up. I’m about to drop the nerdiest farewell email ever written,” here.

New Career Opportunities Daily: The best jobs in media.

Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a ‘Love Living Lastminute.com’ ad campaign.

Ladies and gents, meet Virginia Alber-Glanstaetten, group director of planning at Huge who picks up the baton from Josh Seifert on monthly writing duties. In her debut column on this here site, Alber-Glanstaetten, who’s also worked on the strategy side at Organic and Razorfish during her career, shares her thoughts on Facebook’s new emoticons feature.

I’ve never been a fan of the emoticon. Perhaps it’s generational – or my own form of language snobbery and elitism – but whenever I see grownups using smiley faces in a sentence I just want to issue the common parental command “use your words.” So you can imagine my feelings about the news that Facebook has added emoticons to its arsenal of self-expression.

Not only does it add to the injustices inflicted upon the English language of late, but I believe it actually pushes Facebook further away from its stated intent of connecting people. Over the last few years, Facebook has succeeded in commoditizing our relationships with each other – remember when you used to visit your friends after they had kids rather than leaving it at a Like and a comment on their photo album?

continued…

New Career Opportunities Daily: The best jobs in media.

Fubiz est fier de vous présenter aujourd’hui l’Issue 20 de son programme hebdomadaire Fubiz TV avec Sony Xperia. Au sommaire cette semaine, nous avons sélectionné le meilleur de l’actualité créative et nous avons eu la chance de rencontrer le DJ et producteur Pedro Winter (Ed Banger Records).

Livre de So Me « Travail Famille Party » – Compilation Ed Rec pour les 10 ans le 27 mai 2013 – Site Club75

PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand Walkers.

Advertising Agency: We Are Pi, Amsterdam, Netherlands
Creative Director / Copywriter: Rick Chant
Copywriter / Art Director: Barney Hobson
Director: Körner Union
Production Company: Big Productions

Direct Line Group is creating an in-house “digital agency” team, as the insurance company aims to “increase the depth” of its customer relationships.

Trinity Mirror’s chief executive, Simon Fox, has admitted the publisher is currently not big enough when it comes to online, and revealed plans to boost the Daily Mirror’s website with more multimedia and sports content from its regional newspapers.