Interpublic Group’s (IPG) pre-tax losses for the first quarter of 2013 were $71m (£46.6m), up 8.7% year on year from the $65.3m (£43m) it posted in the same period of 2012.
Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Rodrigo Bonfim
Copywriter: George Wilde, Daniel Felix
Photographer: Thiago Palitot
These ten briefs from Mother and creative charity IdeasTap do offer compensation (£500, or approximately $762) to each week’s winner, so as contests and internships go, 10 by 10 is one of the more lucrative opportunities for freelancers and young graduates. Each week, Mother will roll out a new assignment that needs tackling. At the end of the process, the ten winners will have their work shown, and creative bigwigs will ultimately whittle the weekly winners down to one overall winner who gets a six-week paid internship.
The first brief, according to the project website: “Mother want you come up with a concept for a Twitter feed and start it from scratch. The profile with the most followers and the best content in 10 weeks’ time wins.” Now comes the cost-benefit analysis from potential applicants–at what point does buying fake followers from a social media service cost more than the potential earnings from winning the competition? Let’s hope the eventual winner doesn’t spend £1000 buying followers and winds up snagging the internship. Or let’s hope for it, because that would be ridiculous. Imagine the internship turns into a full-time position, all because an individual gamed the system.
Something makes me think Mother wouldn’t want that. But, according to a recent article in PC Mag, you can buy 1,000 Twitter followers for as little as $5. Let the games begin.
New Career Opportunities Daily: The best jobs in media.
Between all the different responsibilities, running a business can be difficult. Between marketing, products, customer service, and a ton of other responsibilities, there really is no room for error. One of those things that you have to constantly be concerned about as a business owner is customer retention, as it’s one of the most important things to having success for a business.
Many businesses approach customer retention in different ways, and some of those ways work better than others. What works well for your business might not work well for another business, and vica versa. However, there are some proven customer retention strategies that are essentially universal. If you’re interested in learning what those strategies are, continue to read this article.
Promotional Products
One sure fire way to ensure that customers are coming back for years and years is to offer them free promotional products. Every time your customer buys something from your or uses your service, throw in an extra freebie that’s branded with your company’s logo or phone number, and make sure that promotional product is relevant to what the customer purchased.
You shouldn’t just pass out promotional products every time a customer buys something. Surprise your customers with free promotional products in the mail if you haven’t heard from them in a while, and you’ll no doubt hear from them soon. It’s a great way to remind past customers of their importance to you, and it’s inexpensive too.
Immediately Respond to Any and All Issues
One reason that customers typically get angry with businesses and thus leave them for other businesses is because they feel like their complaints aren’t addressed in a timely fashion. That’s why it’s incredibly important as a business owner to make sure you’re always addressing complaints immediately, and dealing with them in a way that puts the customer first.
You’ve been there before: you complain about a product or service to a company, and get an automated response. This response tells you essentially that the company is too busy to address your issue. Customers aren’t stupid, and they can smell these automated responses from far away. Taking a few minutes to personally respond to any issues will ensure the customer feels like he or she is being taken care of, and it will likely mean that customer comes back for years to come.
Listen to Your Customers
Finally, one of the best strategies to improve customer retention is to just listen to your customers. Ask them what is they liked and didn’t like about doing business with your company, and ask them for any feedback to make their experience with your company better.
Doing so will ensure the customer feels like their needs were met, and you’ll also get valuable feedback that you can use to help better your company’s customer retention rates when it comes to other customers too. Even asking your customers to fill out a short survey could vastly improve the rates at which your customers return.
Image credit: rocketwatcher.com
The post Proven Customer Retention Strategies to Better Your Business appeared first on AdPulp.
(TrendHunter.com) This Vogue Spain May 2013 photo shoot is appropriately named ‘Bird of Paradise’ for its utopian-like setting and avian theme.
Featuring brunette model Aymeline Valade with photography by…
We Are Social, the social media agency, has won the global social media account for The Outnet, the discount fashion website owned by Net-a-Porter, after a pitch.
To raise awareness on the important issue of girls’ low body image, we build a huge folded billboard in Tel Aviv’s biggest square. The billboard invited
mothers to join the conversation.
“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.”
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded
Global Radio, the owner of Classic FM and the Heart network, has defended its tax arrangements, after the Sunday Times reported it has paid no corporation tax in the past five years.
We rarely give love to the UX folks for whatever reason, so..what the hell. It looks like Peter Gallo has his own little PR machine going (or he’s a pretty decent self-promoter, either way) as we’ve received a handful tips from different IPs over the last week or so that the Brooklyn-based creative has joined up with Tribal DDB as director of UX. Truth be told, Gallo has indeed updated his job status to reflect the fact that he has joined Tribal as director of user experience strategy, to be exact. From what we’re hearing, Gallo started his new gig today. Most recently, he served as a a senior UX strategist at Grey New York–though we’ve been told that he was more “junior” at the agency.
Embellishment (or lack thereof) aside, prior to Grey, Gallo spent nearly five years at @radical.media, last serving as information architect, working on apps for the ONE campaign and Sting among other projects.
Update: Well, why leave well enough alone. Gallo succeeds Vincent Higgins at Tribal New York. Earlier this year, the latter was promoted to executive director of UX at DDB’s office in San Francisco. While we’re on the DDB tip, the agency has hired Y&R’s Andrew McKechnie, who last served as ECD out of the latter’s New York office, to serve as group creative director on its Reebok account. If you recall, DDB and Reebok reunited at the beginning of this year. Along with his three-plus years at Y&R, where he helped lead creative on LG, Land Rover, etc., McKechnie had stints at the likes of JWT, Modernista! and BBDO during his career.
New Career Opportunities Daily: The best jobs in media.
Bauer Media is closing its weekly More magazine tomorrow after 25 years of publication, citing “the prospect of continuing challenging economic conditions”.
Rupinder Downie, currently a partnership business manager at Channel 4, has been promoted to the new role of partnership controller, sponsorship, as part of changes to the broadcaster’s partnerships team.
Nick Mawditt, the global director of insight and marketing at WPP’s outdoor specialist Kinetic, is leaving the company after five years to join emerging independent rival Talon.
More Than, the insurer, is targeting consumers on Mondays through a campaign across four of Bauer Media’s radio stations.
Nos últimos 125 anos, o som de uma garrafa de Coca-Cola sendo aberta tem sido praticamente o mesmo. E se, de repente, ao abrir uma garrafa, você ouvisse sons característicos do seu dia a dia, transformado em uma batida musical? Essa é a proposta da Coca-Cola Remix Bottle, experiência social que OgilvyAction criou em parceria com o DJ e inventor Jun Fujiwara.
Dentro do conceito Open Happiness, Jun utilizou uma garrafa criada por ele para registrar diferentes sons pelas ruas de Tokyo, em um restaurante de sushi, em aulas de kendo e kickboxing, em lojas de bicicletas e doces, no cabeleireiro ou ainda em um parque de skate.
Quando tocadas, as gravações se revelavam em batidas musicais que surpreendiam e divertiam as pessoas que participaram da experiência. Tudo registrado nos vídeos abaixo.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Encompassed by an air of mystery and desire, this Dior Magazine No 2 editorial is a captivating take on the luxury brand’s style.
Shot by photographer Camilla Akrans with styling by Ludivine…
We’ve seen our fair share of agency folks essentially burn bridges on their way out of their gigs over the years, but in recent weeks, select Arnold staffers have given us the flipside with some positive farewell notes. A little over a week after copywriter Richard Tseng left Arnold in rather poetic fashion, we now have this goodbye sent late last week from one Steve Viglione, who’s spent the last two-and-a-half years at said agency as a marketing analyst.
Considering Viglione’s title at Arnold, the graphic above (click for larger version) complete with lines, data points and shifts detailing his time at the agency makes perfect sense. You can see the full-size graphic along with the parting staffer’s complete note, which begins with the line “Saddle up. I’m about to drop the nerdiest farewell email ever written,” here.
New Career Opportunities Daily: The best jobs in media.
O que você faz quando alguém te pede ajuda no meio da rua? E se for uma criança pobre, com roupas surradas, no Centro de São Paulo? Para divulgar o trabalho da Casa do Zezinho, os criativos da AlmapBBDO pediram a dois atores infantis que se aproximassem das pessoas que passavam por eles, buscando ajuda. A experiência filmada pela produtora Cine mostra que a maioria diz não antes mesmo de ouvir o que o outro tem a dizer.
O não geralmente é acompanhado por um “não tenho dinheiro” e é aí que entra a resposta dos atores: eles não querem dinheiro, mas ajuda para resolver dúvidas de português e matemática.
“Casa é com s ou com z?”
Seria fácil dizer que as pessoas não param porque têm medo da violência, seja por experiência própria ou por conta dos noticiários. Mas ao meu ver, a mensagem aqui vai além: você pode não parar para ajudar uma criança no meio da rua, mas há outras formas de fazer a diferença. Cabe a cada um escolher a sua.
Post originalmente publicado no Brainstorm #9
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Cadbury-owner Mondelez International is launching a bear-shaped sponge snack called Barny, marking its most significant NPD in the biscuit category since Belvita.
Tributes have been paid to Chris Cowpe, the former joint chief executive of BMP DDB, who passed away yesterday following a two-year battle with cancer.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a ‘Love Living Lastminute.com’ ad campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
