Hasta La Creative!

8-9 June Call for Solidarity Actions with #OccupyGezi

Event page screen shot before being taken down.

8-9 ????. ??? ???????????? ? #OccupyGezi

?? ??????? ?? ???? ??????? ????! ? ??? ???????? ??????? ?? ????? ? ??????? ????????? ????????? ???????????? ? ???? ???????????? ? #OccupyGezi ? ??????? ??????????? ?????????? ? ??????!

??, ??? ???????? ??? ????????? ????? ? ?????? ????? ???? ? ????????, ????? ?? ????????? ???? ????????? ? ???????? ???????, ? ????????? ?????????? ??? ??????. ????????? ??????, ????????????? ???? ????????, ??????? ??????? ?? ??????? ???????. ??? ???? ???? ???? ??????????? ?????? ?? ????????? ?????????? ????????? ????????????, ????????????? ?????????????? ??????????????, ??? ? ???????????? ???, ??????? ?????? ???????????? ????????? ????? ????????, ????????? ??????? ????????????? ?????????? ???????????? ??? ????? – ????? ????? ????? ????? ?? ????? ? ?????? ????? ???? ??????? ???????? ??? ? ?????????? ???????. ?????? ?? ?? ?????? ??????? ???? ???? ????, ?? ? ??????? ??????, ?????? ????????? ????????, ??? ????? ???????? ?????????? ????????????? ???????????? ??????????? ?? ?????????? ????? ????????????? ??????????. ? ??? ?????, ????? ?????? ? ???? ?????? ???? ????????? ???????? ?????, ??????? ????????? ???? ????????, ?????? ? ????, ???? ????????????? ? ?????? ??????? ???????? ? ?????? ???????? ?????? ????????????. ?? ??????? ? ?????: ?????? ??? ?????? ?? ????? ????? ??? ??????.

???????? ???? ????????? ? ???????????? ? ??? ????????, 8-9 ????. ??????? ??????, ????????, ????, ???????, ???? ??????? ?????, ??????? ? ?????! ?? ????????????, ??? ??????????? ???.

??????? ??? ?????????? ???????. ???? ?????????? ? ???????? ? ???????????? – geziglobal.tk

Read more on Adbusters.org

Timed to coincide with the Supreme Court’s pending decision on DOMA and Proposition 8, Expedia is releasing “Find Your Understanding,” a video about same-sex marriage created by 180LA, on television for the first time starting today. The online video, which debuted last October has been viewed 2,533,874 times on YouTube and has been featured in major media news outlets.

The film follows a father’s journey, both literal and figurative as he confronts his conflicting emotions around his lesbian daughter’s same-sex marriage. Through his trip to her wedding, he ultimately finds his understanding.

n February, the ad was selected as one of TED’s Ads Worth Spreading. Partially as a result, “Find Your Understanding” actually assisted in granting Nikki the legal adoption of Jill’s son, Adler, as their marriage was not recognized as legal by the courts in California at the time of his birth.

Now the spot arrives to television, launching on several cable channels including CNN, Bravo, History, Logo, A&E, H2, and Ovation. With the broader audience, Expedia has succeeded in making a bold statement during an important time for LGBT rights, as the Supreme Court decision on DOMA is just around the corner, and the celebration of Gay Pride Month is in full swing.

Of the work, 180LA ECD William Gelner said, “When done right, an ad can truly have a lasting positive impact on the world. In hopes of doing just that, our three minute film airs before the Supreme Court rules on the issue of same-sex marriage.”

The spot is part of Expedia’s “Find Yours” campaign, which aims to highlight the real-life stories of travelers’ journeys. The thtree minute placement can be seen tonight on Anderson Cooper on CNN, Life Below Zero on National Geographic, and at various times on A&E, Bravo, CNN, H2, History Channel, Logo, MSNBC, National Geographic, and Ovation from June 6-8.

8-9 June Call for Solidarity Actions with #OccupyGezi

Event page screen shot before being taken down.

8-9 de junho, Ações globais de solidariedade a #OccupyGezi

Este é um chamado para todas as cidades do mundo! Este fim de semana, reúnam-se e ocupem os espaços públicos da sua cidade para demonstrar solidariedade ao movimento #OccupyGezi e as várias ondas de protesto que estão acontecendo na Turquia!

O que começou como uma pequena ocupação para proteger o Gezi Park, em Istambul, explodiu em questão de dias em manifestações massivas que se espalharam como fogo pela Turquia. O gatilho que disparou os protestos foi o uso desproporcional da força pela polícia. Assim como Gezi Park simbolizou a luta pelos espaços públicos que encolhem cada vez mais, sequestrados pelo autoritarismo neoliberal, o gás de pimenta lançado pelas autoridades de segurança tornou-se uma metáfora para a necessidade geral de espaço para respirar – centenas de milhares de pessoas saíram às ruas em apoio à ocupação do Gezi Park, apesar do silêncio total da mídia, desafiando a brutalidade da polícia. Agora, ocupamos não só o Gezi Park, mas também a Praça Taksim, o coração da vida pública na Turquia, onde expressões populares de protesto têm sido continuamente reprimidas, ao longo da história da república. Enquanto Taksim e Gezi ganham força a cada dia, com milhares de pessoas que se reúnem para celebrar sua solidariedade, vitória e força, nossa resistência em Istambul e em outras cidades por toda a Turquia continua. De uma coisa estamos certos: nada mais será como antes.

Mostre seu apoio e solidariedade este fim de semana, 8 e 9 de junho. Reaproprie-se de Tahrir, Syntagma, Sol, Zuccotti, e das ruas, praças e parques da sua cidade. Acredite em nós, eles pertecem a você.

Criar ou participar de um evento. Compartilhar as fotos e histórias de solidariedade – geziglobal.tk

Read more on Adbusters.org

8-9 June Call for Solidarity Actions with #OccupyGezi

Event page screen shot before being taken down.

8-9 ??????? ??????? ??? ??????? ??????????? ?? ?? #OccupyGezi

??????? ???? ???? ??? ?????? ??? ??????! ???? ?? ?????????????? ?????? ??? ????????? ???? ????????? ?????? ??? ??? ?? ??????? ??? ?????????? ??? ???? ?? #OccupyGezi ??? ?? ???? ??????????? ??? ?????????? ?? ???????? ??? ???????!

???? ??? ???????? ??? ??? ????? ???????? ??? ??? ????????? ??? ?????? ????? ??? ????????????????? ??????? ???? ?? ????? ?????? ?? ??????? ??????????? ??? ??????????? ??? ????? ?? ???????? ??? ???????. ??? ??? ?? ????? ????????? ???? ? ?????? ????? ???? ??? ??? ??????????? ????????. ???? ?? ????? ????? ?????????????? ??? ????? ??? ??? ??? ??????? ????????????? ??????? ???? ? ?????? ?????????????? ??? ??? ?????????????? ??????????, ???? ??? ?? ?????? ??? ?????????? ?? ?? ????? ??????? ??? ???????????????? ??????????? ?? ?????????? ??? ?????? ??? ?????? ???? ??? ?????? ????. ??????????? ???????? ???????? ?????? ????? ??????? ??????????? ??? ???????? ??? ?????? ????? ???? ??? ????????? ??? ??????????? ?? ?????????? ?? ???.

????? ??? ?????? ????????? ????? ?? ????? ????? ???? ??? ??? ??????? ?????, ??? ?????? ??? ???????? ????? ??? ????????, ?? ????? ???? ? ??????? ??????? ???????????? ???? ?????????????? ??????????? ???? ??????? ??????? ??? ????????? ???????. ????? ? ????? ??? ?? ????? ???????????? ??? ???????? ?????? ???? ????? ??? ???????? ?? ?????????? ???? ???? ??? ??????????, ??? ???? ??? ??? ?????? ???, ? ????????? ??? ??????????? ?? ???? ???? ???? ???????????????? ??? ?? ???????? ??? ???????. ??? ????? ??????: ?????? ????? ??? ?? ????? ?? ????.

?????? ??? ?????????? ??? ??? ??? ?????????? ??? ?? ?????????????? 8 ??? 9 ???????. ????????????? ??? ??????, ?? ????????, ??? ???, ?? ????????, ???? ??????? ???, ??? ???????? ??? ?? ????? ???. ???????? ???, ??? ???????.

????????????? ? ???????????? ?? ??? ??????. ??????????? ??? ??????? ??? ??? ???????? ??? ??????????? – geziglobal.tk

Read more on Adbusters.org

In this case study from SwitchVideo, a company that develops explainer videos for barnds, the company shares how the creation and use of an explainer video increased online conversions 20% for search marketing company Ibenta.

In the whitepaper, SwitchVideo takes you through the process of how it goes about creating a video including brand messaging, character development and animation.

Download this whitepaper now and find out how your brand can increase conversion with video.

Pereira & O’Dell chief creative officer, PJ Pereira, has been leading the San Francisco-based agency through solid, entertaining work in the last year, from the memorable Smokable Songbook for Snoop Lion, to following up Intel and Toshiba’s social movie "Inside," with the excellent "The Beauty Inside."

Adland can spot him a mile away thanks to his signature eyewear, what he calls those “odd goggles”. They began as an accessory not for style, but for a functional purpose. Because the air in San Francisco is pretty dry, and he doesn’t sleep much, Mr. Pereira’s doctor told him to find some glasses that protected his peepers from the wind. But he says it’s now become part of his persona – some clients even call him “Goggles.”

Mr. Pereira is one of the creativity industry’s outspoken leaders. He has plenty to say – mostly in his own language, which he dubs PortuEnglish – about the need for immigration reform and other subjects. Here, we queried him to learn about the lesser-known aspects of his personality.  

Continue reading at AdAge.com

La página para la congregación global en solidaridad con el parque Gezi y todo su contenido desaparecen.

Captura de pantalla del evento antes de que fuese retirado.

8-9 Junio: Días de Acción Global en Solidaridad con #OccupyGezi

¡Amigos y amigas en todas las ciudades del mundo! ¡Hacemos un llamamiento para que este fin de semana todas y todos reclameis vuestros espacios públicos y mostréis solidaridad con #OccupyGezi y las múltiples oleadas de protestas en Turquía!

Lo que empezó como una pequeña ocupación para proteger el Parque Gezi en Estambul se convirtió en cuestión de días en una protesta masiva que se extendió como el fuego por toda Turquía. Un desencadenante clave fue el desproporcionado uso de la fuerza con que respondió la policía. Así como el Parque Gezi cristalizó las luchas para defender el ya mermado espacio público, secuestrado por el autoritarismo neoliberal, los botes de gas pimienta con que las fuerzas de seguridad bañaron Estambul se han convertido en una metáfora literal de la falta de aire para respirar con que vivimos. Cientos de miles de personas se echaron a las calles para apoyar la ocupación del Parque Gezi a pesar del apagón mediático y de la brutalidad policial. Ahora hemos reclamado no solo el espacio del Parque Gezi sino también la Plaza Tasim, el corazón de la esfera pública de Turquía, donde las expresiones de descontento de las multitudes se han reprimido reiteradamente en la historia del país. Mientras Taksim y Gezi se ven inundadas cada noche con miles de personas que vienen a celebrar su solidaridad, victorias y fuerza, nuestra resistencia en otras partes de Estambul y en otras ciudades por todas Turquía continúa. De una cosa

podemos estar seguros: nada volverá a ser lo mismo.

¡Muestra tu apoyo y solidaridad este fin de semana, 8-9 de junio y reaprópiate de Tahrir, Syntagma, Sol, Zuccotti, las calles y plazas y parques de tu ciudad y de tu barrio! Créenos, te pertenecen.

Crea o únete a un evento, después comparte las fotos e historias de solidaridad – geziglobal.tk

Read more on Adbusters.org

For its latest entry in its All Drive, No Drama campaign, Cars.com has employed James Van Der Beek, heart throb from Varsity Blues and Dawson’s Creek, to add some drama to a commercial that touts the fact buying a car with Cars.com is, well, drama-free.

In the ad, when an exchange between a customer and a car dealer isn’t quite dramatic enough, the car dealer brings in Van Der Beek to deliver a dramatic line from Varsity Blues. Sadly, Van Der Beek has never been, shall we say, a very dramatic actor.

The New York Post has been sued by two men who say a front-page photo of them at the Boston Marathon before it was bombed falsely portrayed them as possible suspects.

The defamation lawsuit over the April 18 article, with the headline “BAG MEN,” was filed yesterday in Massachusetts Superior Court in Boston by two local men, Salaheddin Barhoum, 16, and Yassine Zaimi, 24, who say they are avid runners who were never sought by authorities after the attack.

The front-page photo and headline became a centerpiece of broad criticism of the media coverage’s following the Boston Marathon bombing, but editor Col Allen previously defended the Post’s coverage. "The image was emailed to law-enforcement agencies yesterday afternoon seeking information about these men, as our story reported," he said in the statement. "We did not identify them as suspects."

Continue reading at AdAge.com

Following its recent preferred ad position deal with Starcom MediaVest in April, Twitter has signed a deal with WPP. The deal will enable WPP and it operating units — GroupM, Kantar, Wunderman and others — to access Twitter’s treasure trove of data and incorporate it into WPP media and analytics platforms.

Of the deal, WPP CEO Martin Sorrell said, “Twitter’s relevance continues to grow – not only as a social platform, but also as a window into consumer attitudes and behaviour in real time. We are delighted to announce this very wide-ranging strategic partnership and to ensure that Twitter data is a key ingredient in many of our disciplines. We look forward to leveraging the platform in a variety of ways for our clients around the world.”

The deal fuels Twitter move into the Big Data space and its deepening marriage with the marketing and advertising community.