Jan
31
Uber Releases Super Bowl Teaser Featuring Sean “Diddy” Combs ahead of big game
Posted in: Uncategorized
Jan
31
Superman Is Driving DC Studios’ New Strategy
Posted in: UncategorizedThe yet-to-be-cast “Superman: Legacy” will begin a story that will unfold across at least 10 interconnected movies and TV shows and include Batman, Swamp Thing and others.
Jan
31
Bizarre Financial Campaign Wants to Ring Investors’ Bells
Posted in: UncategorizedFinancial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more…
Jan
31
Advertiser groups blast IAB CEO David Cohen's remarks
Posted in: UncategorizedBuy side groups criticize organization’s description of critics as ‘extremists,’ admit industry ‘far from perfect.’
Jan
31
Jan
31
CANAL+ & Clermont Short Film Festival – Papa ? / Deathbed (2023) 2:30 (France)
Posted in: Uncategorized
Jan
31
Brave Commerce Podcast: How Optimizing Content Leads to Conversion
Posted in: UncategorizedIn this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world. Simonsen starts by speaking about how leveraging b-to-b ecommerce provides incremental profits for b-to-c and how both work hand and…
Jan
31
Watch the newest commercials from VW, Hyundai, Crown Royal and more
Posted in: UncategorizedFoo Fighters frontman Dave Grohl stars in a Crown Royal Super Bowl ad teaser.
Jan
31
Jan
31
Madeline McIntosh, CEO of Penguin Random House, Resigns
Posted in: UncategorizedThe departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period.
Jan
31
Eurostar’s Marketing Chief on Putting the Star Back in the Brand
Posted in: UncategorizedGlobal hotel, airline and vacation rental brands are all poised for a 2023 bounce in travel. Rail companies, too, are preparing for a resurgence of train travel. According to the 2023 Pinterest Predicts survey, pins related to train travel were up significantly from Sept. 2020 to Sept. 2022: Inter-railing Europe aesthetic: +105% Train trip aesthetic:…
Jan
31
Why we must recalibrate marketing expectations in 2023
Posted in: UncategorizedThere are many attribution and measurement solutions that are as accurate as the tools of the past, and that’s where the industry needs to be headed.
Jan
31
Uber casts Diddy in Super Bowl spot to promote its subscription service
Posted in: UncategorizedThe rapper and producer will not be doing a jingle, however. Watch the teaser here.
Jan
31
The British Advertising Industry Finally Faces Up to Its Talent Crisis
Posted in: UncategorizedA lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality. Gleaning insight from 20 HR bosses at brands and agencies,…
Jan
31
How Ice Cube is pitching his Big3 basketball league to advertisers
Posted in: UncategorizedThe league was certified by ByBlack, the U.S. Black Chamber of Commerce, as a Black-owned and operated business in October.
Jan
31
EssenceMediacom Officially Launches After a 9-Month Wait
Posted in: UncategorizedIt’s been nine months since WPP announced more consolidation inside GroupM, with its largest and perhaps best-known agency, MediaCom, merging with the digital performance marketing agency Essence. Today, that merger is finally complete, and EssenceMediacom is in business. The agency’s U.S. CEO, Jill Kelly, has coined Jan. 31 the agency’s Founder’s Day, she told Adweek….
Jan
31
How TikTok is using the Super Bowl to sell brands on livestreaming
Posted in: UncategorizedWith its tailgate concert as the kicker, TikTok is talking to brands about comprehensive ad deals for the Big Game.
Jan
31
What travel brands’ Super Bowl plans reveal about future marketing strategies as demand softens
Posted in: UncategorizedRather than splurge on national spots, many travel brands are trying to capitalize on the Super Bowl in other ways as the travel category faces a slowdown.
Jan
31
BBC Arabic Radio Airs Final Broadcast After 85 Years
Posted in: UncategorizedThe move came as part of cost-cutting measures under which the news service is also ending its radio programming in 10 other languages, including Persian, Chinese and Hindi.
Jan
31
EssenceMediacom launches as the world's largest media agency network
Posted in: UncategorizedThe official launch comes nine months after the merger was announced.
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